What is a keyword phrase? How many words in the pjrase?
-
-
With the recent changes to the algorithm Google has started the move toward more semantic / intelligent search. What this ultimately means is writing for the user. So it's still very important to include your key phrases that you have identified as part of your research phrase but in a way that is very natural and what the user would want to read to help them find their answer they were looking for when they entered it into Google.
In the past many SEO agencies etc have made the mistake of just cramming pages with keywords / phrases that might rank in Google and deliver traffic but do not deliver any conversions.
Hope this makes sense and helps
-
I think you are referring to long tailed keywords. So instead of "exterminators" you might say "Portland organic exterminators". This more detailed phrase targets your customers while creating a phrase that people are going to actually type in. With the hummingbird update using natural language and descriptions as well as citing places in your area if you are a local business has become increasingly important.
-
Keyword is generally one word like "shoes" where a keyword phrase is generally a set of keywords that are combined to make a phrase like "buy red shoes".
I don't believe there is a set number of words that have to be in a phrase for it to be considered a phrase. It's a general term we use to identify keywords. Many people use the words "keyword" and "keyword phrase" interchangably as most SEOs will not target a single keyword. They might say, "The keyword I am targeting is 'AC Repair'." Even though this is a keyword phrase it is okay to use it either way.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
To many 301 redirects
Hi, Is there anything wrong with over 100 301 reditects on my wordpress website and how do you go about redirecting a 301 again for example abc.com redirects to bca.com now i want to redirect bca.com to ert.com any problems with this setup? Regards
Technical SEO | | ReSEOlve0 -
Competitive vs. non-competitive keywords
Posting this on behalf of a friends at a breast and ovarian cancer support organization... We're trying to improve our web site's results in search engines. I've been reading up on SEO and learning that it's wise to optimize for more specialized keywords rather than for highly competitive keywords (e.g., "triple negative breast cancer," instead of "breast cancer"). Practically speaking, how does this work when you're optimizing content? Does "triple negative breast cancer" need to appear multiple times in the page's content and is there an optimal place on the page where it should appear? Do keyword tags actually work, or should we not even bother spending time on adding them? How about title tags and description metatags? Will they help with search results? I know that increasing the number of outside links makes a difference, but will it help if I provide links from one page on our web site to another? Thanks!
Technical SEO | | Event360300 -
Lost ranking for top keyword
For the last 3 months we've been working on www.UneekJewelry.com to get it rank for "unique engagement rings" and got it to position 14 but since September 18th, 2012 that all changed. The website no longer ranks for our money keyword not even in the top 500. We haven't been building exact match keywords but using more phrase match and I can't tell if its because we don't have enough exact match or something else. We have been working on trying to figure out what the issue is as they still rank for other keywords like "unique engagement rings in los angeles", therefore we don't know if this is a keyword penalty or glitch in Google, can anyone give us any insight on what could cause such a drop in those specific keywords for our site. Most of the link building we have done for this client is from in content blogs. The only blog we were suspicious of we removed the article from that blog two days ago. The ranking have not come back. This was the last blog that the exact match keyword was used where we removed the article from: http://colorfuljewelry.blogspot.com/ Thanks,
Technical SEO | | harrykabadaian0 -
Use target keyword on several page titles or homepage only?
If I want my homepage to rank for a keyword (ie "red widgets"), does it support or dilute the homepage's rank if I use the keyword on other pages? I can see it working either way: The search engine looks at your site, sees that the target keyword is used throughout the site, and ranks the site higher as a result. Using the keyword on several pages makes it so none of them stand out, and ultimately it's harder to rank highly. Thoughts?
Technical SEO | | Kyle_M0 -
How many steps for a 301 redirect becomes a "bad thing"
OK, so I am not going to worry now about being a purist with the htaccess file, I can't seem to redirect the old pages without redirect errors (project is an old WordPress site to a redesigned WP site). And the new site has a new domain name; and none of the pages (except the blog posts) are the same. I installed the Simple 301 redirects plugin on old site and it's working (the Redirection plugin looks very promising too, but I got a warning it may not be compatible with the old non-supported theme and older v. of WP). Now my question using one of the redirect examples (and I need to know this for my client, who is an internet marketing consultant so this is going to be very important to them!): Using Redirect Checker, I see that http://creativemindsearchmarketing.com/blog --- 301 redirects to http://www.creativemindsearchmarketing.com/blog --- which then 301 redirects to final permanent location of http//www.cmsearchmarketing.com/blog How is Google going to perceive this 2-step process? And is there any way to get the "non-www-old-address" and also the "www-old-address" to both redirect to final permanent location without going through this 2-stepper? Any help is much appreciated. _Cindy
Technical SEO | | CeCeBar0 -
Importance of keyword in the content to rank well
Well, I am very beginner seo. our website is www.theprinterdepo.com and our main keyword for the moment is refurbished printers, but there might be hundreds of more keywords. I was analyzing the SERPs and found that for our keyword, the first 2 websites that come up have very different content 1.http://www.geeks.com/products.asp?cat=PRN They rank first, but I dont see a lot of text with the keyword in their text or links 2. http://www.valstarprinters.com/ They mention the keywords lots of times in the text, probably they are doing keyword stuffing? So this makes me thing, how the 1st one ranked there? just by link builiding?
Technical SEO | | levalencia10 -
Way to find how many sites within a given set link to a specific site?
Hi, Does anyone have an idea on how to determine how many sites within a list of 50 sites link to a specific site? Thanks!
Technical SEO | | SparkplugDigital0 -
Keyword stuffing
I'm working on this page at the moment - http://www.gear-zone.co.uk/berghaus-bid6.html. The keyword we're going for is, unsurprisingly, 'Berghaus'. The SEOmoz on page report has flagged up a possible issue with keyword stuffing as the term is mention around 25 times. Is it worth altering this, which could be quite tricky as a lot of the page is dynamically generated? Thanks!
Technical SEO | | neooptic0