Is there any SEO advantage to sharing links on twitter using google's url shortener goo.gl/
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I use wheregoes.com to see where a shortened link goes without clicking it.
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But all twitter links are shortened to t.co link. Using a custom shortener makes it easier to recognize a "better" source (CNN = cnn.it, Search Engine Land = selnd.com) while allowing you more space for the tweet.
If I would have to choose, I would definitely go with a custom shortener over a free one. Bit.ly even offers custom shorteners for free (if you have the domain).
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If you use links passed through a shortener some people will not click them because the destination is unknown.
I never click shortened links.
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