Difference of Web/URL forwarding and 301 redirection from SEO standpoint?
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Thanks in advance!
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Hi,
URL forwarding technically uses 302 redirect method. It is also called 'temporary redirect'. What it tells the Search Bots? Okay, it says that the URL has temporary moved.
301 redirect refers to 'moved permanently'. What it tells the search bots? It says that the URL has permanently moved to the new one. 301 redirect is used when you want to tell search engines that your old URL has now permanently moved to the new one. You must use it with care as search bots tend to give all authority of the old URL to the new one, and eventually take the old URL off their index.
More information can be found here http://moz.com/learn/seo/redirection
Thanks
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