What is your SEO agency doing in terms of link building for clients?
-
- What are you or your SEO agency doing for your client's link building efforts?
- What are you (or the agency) doing yourself, or out-sourcing, or having the client do for link building?
- If a new client needs some serious link building done, what do you prescribe and implement straight off the bat?
- What are your go-to link building tactics for clients?
- What are the link building challenges faced by your agency in 2013/2014?
- What's working for your agency and what's not?
- Does your agency work closely with the client's marketing department to gain link traction? If so, what are collaborating on?
- What else might you be willing to share about your agencies link building practices?
Thanks
-
I'd like to bump this question as well..
I see allot of agency's talking the talk, but when it comes down to actual deliverable's, they still turn to outdated and low value "links" just for the sake of reporting that they have built links. (Blog networks, Social shares, bookmarks and resource pages from their networks of sites etc)
In a nutshell, link building isnt about that anymore. Its about real world marketing, providing value first and getting links second. On one hand, we could put all our eggs into the "New SEO" basket but then we fall short on actual deliverable's that clients have been used to getting. (Links built) with "New SEO" links aren't a guarantee, it all falls around a campaign and in a nutshell is all about Outreach and PR.
I guess its all about educating the client, but at the end of the day, other (Old school) agencies CAN guarantee links and we cant. (Less internal resources, no blog networks all links dependent on outreach and real campaigns)
In response to your questions:
What are you or your SEO agency doing for your client's link building efforts?- Guest Articles (PR / Outreach)
- Niche Directory Submissions (High Authority and Paid)
- Broken Link Building (no guarantees, based on hours spent)
What are you (or the agency) doing yourself, or out-sourcing, or having the client do for link building?
- Feedback on content ideas for the content team in the industry.
- Commonly asked questions from clients.
- Encourage client Reviews on G+
If a new client needs some serious link building done, what do you prescribe and implement straight off the bat?
Only option here is to go old school. (Social Bookmarks, Directory Submissions, Resource page submissions, Paid Links) Alternatively, make it a point that "serious link building" should not be done unless they create something worthy of the amount of links they want/need. (other than internal links, always room for optimization here)
What are your go-to link building tactics for clients?
- Competitor Analysis - Identify Tactics they use, make notes of possible content / campaigns to create to legitimately get the same links
- Niche Directory / Local link building
What are the link building challenges faced by your agency in 2013/2014?
- As described above, main challenge is educating the client on how a Digital Agency SHOULD be working (with Google, not against it by manipulating rankings IE "building" links)
What's working for your agency and what's not?
- Outreach... We need more contacts and mutually beneficial relationships (PR stuff)
Does your agency work closely with the client's marketing department to gain link traction? If so, what are collaborating on?
- When their PR agency creates a campaign, we review and find ways for them to incorporate a link to the site in all online publications were possible.
- When reporters contact them for an angle on a story, we take a look and advise were applicable
What else might you be willing to share about your agencies link building practices?
- Looking at the future, we're trying to set ourselves apart from the average agency. Staying away from Link building and moving towards "link earning". Having the motto were whatever we create, it needs to be link worthy or provide real value to people. If we do this consistently for all clients, the links will come in automatically. This is all in theory obviously but really don't want to be doing old school "link building" if i know the value isn't going to last very long. What's the real alternative??
In summary, I'd love to know what other agencies get up to as well. Do they rely solely on outreach? Do they have their own network of sites to rely on for when its time to report and links haven't yet been built? I guess its about finding that balance, old school and new school. Its a work in progress i guess!!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Inbound links to internal search with pharma spam anchor text. Negative seo attack
Suddenly in October I had a spike on inbound links from forums and spams sites. Each one had setup hundreds of links. The links goes to WordPress internal search. Example: mysite.com/es/?s=⚄
White Hat / Black Hat SEO | | Arlinaite470 -
Can affiliate links affect DA?
Hey guys, over the past two months my DA has gone down from 17 to 12, and I have no dura what could have caused it. I started putting in some Amazon affiliate links in my posts - could that be the reason why? Also, I have about 30 backlinks from a blog with a spam score of 11% - could this also be affecting it in any way?
White Hat / Black Hat SEO | | AmyAed0 -
Disappearing Links Black Hat ?
I have seen reports of Black hat spamming with dodgy links but we have another issue with a clients site. The site had a small number of solid following links about 60 which had been in place for years and in the past few weeks all but those directly under their control have ceased to link. At the same time a very aggressive competitor has entered their market which is owned by the officers of an SEO company. Could it be that they have somehow disavowed the links to the site to damage it how do we find out? there are now just 10 following links?
White Hat / Black Hat SEO | | Eff-Commerce0 -
'SEO Footers'
We have an internal debate going on right now about the use of a link list of SEO pages in the footer. My stance is that they serve no purpose to people (heatmaps consistently show near zero activity), therefore they shouldn't be used. I believe that if something on a website is user-facing, then it should also beneficial to a user - not solely there for bots. There are much better ways to get bots to those pages, and for those people who didn't enter through an SEO page, internal linking where appropriate will be much more effective at getting them there. However, I have some opposition to this theory and wanted to get some community feedback on the topic. Anyone have thoughts, experience, or data to share on this subject?
White Hat / Black Hat SEO | | LoganRay1 -
Diminishing Returns for Links to an Unrelated Page
Suppose I have a new website about cars and I had created a page about something completely not-related - like cupcakes. However, I found that it was very easy to get high quality sites to link to the cupcakes page where as it was very difficult to get people to link to the homepage about cars. If my goal is to increase the SEO for the homepage (which again is related to cars), is there a point where additional high quality links to my cupcakes page is not useful for it anymore? What if I created another page - about frosted cupcakes - which was also easy to get high quality links to?
White Hat / Black Hat SEO | | wlingke10 -
Removing Unnatural Link Penalties
As soon as I began working in my current position at my current company I noticed my predecessor's tendency towards buying link packages from blackhat companies... I knew we were being penalized, and had to prove to him that we needed to halt those campaigns immediately and try our darndest to remove all poison links from the internet. I did convince him and began the process. There was 57% of our backlinks tied to the same anchor phrase with 836 domains linking to the same phrase, same page. Today there are 643 of those links remaining. So I have hit a large number of them, but not nearly enough. So now I am getting messages from Google announcing that our site has been hit with an unnatural link penalty. I haven't really seen the results of this yet in the keywords I am trying to rank for, but fear it will hurt very soon and know that I could be doing better in the meantime. I really don't know what to do next. I've tried the whole "contact the webmasters" technique and maybe have had 1/100 agree to remove our links. They all want money or don't respond.. Do I really need to use this Disavow tool?
White Hat / Black Hat SEO | | jesse-landry
I hear mixed things about it.. Anybody with experience here like to share their stories? Thanks for the moral support!0 -
Does anyone have any suggestions on removing spammy links?
I have some clients that recently got hit by "Penguin" they have several less than desireable backlinks that could be the issue? Does anyone have any suggestions on getting these removed? What are the odds that a webmaster on these spammy sites are going to remove them, and is it worth the time and effort?
White Hat / Black Hat SEO | | RonMedlin3 -
Internal Link Structure
Hello Everyone, I'd be grateful for a little feedback please; This is my site, the home page
White Hat / Black Hat SEO | | TwoPints
of which is targeting the phrase jobs in **** (I'm sure you can fill i the gap
:)) I've made a few changes recently which has included having the
Contract jobs in **** | Permanent Jobs in **** | Temporary Jobs in **** & Today’s
jobs in **** links added to the homepage... Perhaps foolishly and impatiently, I did all of these at the
same time, whilst also changing the sites internal link structure, specifically
for all links to the homepage, which previously were like <a<br>href="/">Home and have now been changed to <a<br>href="/">jobs in ****</a<br></a<br> Meaning that I have 4500 internal links with the anchor text
'jobs in ****' But rather than seeing an improvement n my SERPs ranking, I have
gone from page 2 of Google to page 6, and falling...... Apart from being inpatient, what have I done wrong? Many thanks0