Duplicate keyphrases in page titles = penalty?
-
Hello Mozzers - just looking at a website which has duplicate keyphrases in its page titles...
So you have [keyphrase 1] | [exact match Keyphrase 1]
Now I happen to know this particular site has suffered a dramatic fall in traffic - the SEO agency working on the site had advised the client to duplicate keyphrases. Hard to believe, huh!
What I'm wondering is whether this extensive exact match keyphrase duplication might've been enough to attract a penalty? Your thoughts would be welcome.
-
That's an interesting thought Luke. Yes, I agree something like that would work much better. I think a group like that would need some strong affiliations with already recognised online groups of like-minded SEO people (like on Moz) to give it gravity and value, but it could work. I don't know if such a group exists.
Peter
-
Hi Peter - you make some good points.
Perhaps something like you have in public relations - perhaps you join an institute (or a new branch of Moz) by paying a fee and signing up to a code of conduct - if a client is unhappy with your conduct, they can lodge a complaint and challenge your position as a member of the said organisation. That would be a great way forward and restore some level of trust in the industry. A kind of self-regulation if you like.
-
An interesting thought but I'm not sure the industry should be regulated.
My experience when governments get involved is that they then start implementing laws and rules without really understanding the industry. This happened around 18 months ago when the EU implemented the 'cookie law', a rule to outlaw bad practice that made it harder for sites to make their pages easy to navigate and engage with and harder for users to browse the web.
In a sense, the changes Google has made to its algorithms over time have acted as a regulator. If you don't follow good practice then you will end up losing. There's lots of companies out there not just in the SEO world delivering poor, unregulated service. But SEO agencies who continue with bad practice will soon lose reputation and go out of business.
Anyway, all the best to you,
Peter -
Which is the case, unfortunately. Just auditing the backlinks. Gulp. I really do think SEO industry needs to be regulated in some way. There's just so much dubious stuff going on.
-
Yes, very odd that an SEO agency should do this.
It's a dumb tactic, but I doubt it would confer a penalty. More like downgrade the quality of the page and cause it to drop but I would be surprised if this alone would be responsible for the site you mention to suffer a dramatic fall in traffic.
If, as you say, the SEO agency was responsible for doing this, then it's likely that the same agency would have also been responsible for other dumb to verging on spammy tactics on this site with the cumulative result being a significant drop.
Peter
-
In this case I'm seeing titles like this - they're doubled up on the same page:
vacations in Florida | vacations in Florida
No duplication between pages - just the doubling up of keyphrases on each page. Very odd indeed! SEO agency concerned had actually put this in place for client.
-
Yes I agree with Chris. There are thousands of sites with duplicate page Titles. They would be typically be sites which have not been optimised at all where the company service and company name are duplicated on every page as a default setting.
I doubt whether Google pays attention to that in terms of the site trying to manipulate search results. If anything they are undermining the search performance of their site themselves by making it harder for search engines to understand the focus of each page. That an SEO company advised them to do this is the most surprising.
Peter
-
Luke,
It's unlikely that would be be enough to incur a penalty. Not that revising those title might not help but typically, that would be more along the lines of poor optimization rather than outright spam.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does it make sense to create new pages with friendlier URLs then redirect old pages to new?
Hi Moz! My client has messy URLs. does it make sense to write new clean URLs, then 301 redirect all old URLs to the new ones? Thanks for reading!
Intermediate & Advanced SEO | | DA20130 -
Keywords going to Subdomain instead of targeted page(general landing page)
Why are some of my keywords going to subdomains instead of the more general/targeted landing page. For example, on my ecommerce website, the keyword 'tempurpedic' is directing to the subdomain URL of a specific tempurpedic product page instead of the general landing page. The product has a page authority of 15 and the Tempurpedic landing pages with all the products has an authority of 31. I have also noticed that my 'furniture stores in houston' keyword directs to my "occasional tables" URL! instead of a the much more targeted homepage. Is there something I am missing here?
Intermediate & Advanced SEO | | nat88han0 -
Interlinking from unique content page to limited content page
I have a page (page 1) with a lot of unique content which may rank for "Example for sale". On this page I Interlink to a page (page 2) with very limited unique content, but a page I believe is better for the user with anchor "See all Example for sale". In other words, the 1st page is more like a guide with items for sale mixed, whereas the 2nd page is purely a "for sale" page with almost no unique content, but very engaging for users. Questions: Is it risky that I interlink with "Example for sale" to a page with limited unique content, as I risk not being able to rank for either of these 2 pages Would it make sense to "no index, follow" page 2 as there is limited unique content, and is actually a page that exist across the web on other websites in different formats (it is real estate MLS listings), but I can still keep the "Example for sale" link leading to page 2 without risking losing ranking of page 1 for "Example for sale"keyword phrase I am basically trying to work out best solution to rank for "Keyword for sale" and dilemma is page 2 is best for users, but is not a very unique page and page 2 is very unique and OK for users but mixed up writing, pictures and more with properties for sale.
Intermediate & Advanced SEO | | khi50 -
Duplicate Titles caused by blog
Hey I've done some research and understand the canonical tags and rel prev and rel next, but I wanted to get someones opinion on if we needed it since the articles are somewhat independent of each in content (there's a focus on both banks and accountants) We have over 68 pages of blog materials http://www.sageworks.com/blog/default.aspx?page=7 through http://www.sageworks.com/blog/default.aspx?page=68 Thanks in advance for your help!
Intermediate & Advanced SEO | | josh1230 -
Ecommerce: remove duplicate product pages or use rel=canonical
Say we have a white-widget that is in our white widget collection and also in our wedding widget collection. Currently, we have 3 different URLs for that product (white-widgets/white-widget and wedding-widgets/white-widget and all-widgets/white-widget).We are automatically generating a rel=canonical tag for those individual collection product pages that canonical the original product page (/all-widgets/white-widget). This guide says that is the structure Zappos uses and says "There is an elegance to this approach. However, I would re-visit it today in light of changes in the SEO world."
Intermediate & Advanced SEO | | birchlore
I noticed that Zappos, and many other shops now actually just link back to the parent product page (e.g. If I am in wedding widget section and click on the widget, I go to all-products/white-widget instead of wedding-widgets/white-widget).So my question is:Should we even have these individual product URLs or just get rid of them altogether? My original thought was that it would help SEO for search term "white wedding widget" to have a product URL wedding-widget/white-widget but we won't even be taking advantage of that by using rel=canonical anyway.0 -
Similar page titles but not quite duplicate
Howdy Mozzers, I have a problem with the way Google now tries not to show more than one search result per site on the first page. As in it is a lot harder to be ranked number 1 - 10 twice with different pages. Some of my pages have similar yet different page titles so they use the same first two keywords and then a variable such as '(keyword) (keyword) installations' '(keyword) (keyword) surveys'. Then when I search for '(keyword) (keyword)' they all appear at the start of page two with only ever one of them moving onto the end of page one. Now, it could just be that they are not quite optimised for page 1 but I think it would be more holding back of pages so they don't flood page 1. Any help on this? And also is there a problem with having similar page titles for pages? Cheers
Intermediate & Advanced SEO | | Hughescov0 -
Can use of the id attribute to anchor t text down a page cause page duplication issues?
I am producing a long glossary of terms and want to make it easier to jump down to various terms. I am using the<a id="anchor-text" ="" attribute="" so="" am="" appending="" #anchor-text="" to="" a="" url="" reach="" the="" correct="" spot<="" p=""></a> <a id="anchor-text" ="" attribute="" so="" am="" appending="" #anchor-text="" to="" a="" url="" reach="" the="" correct="" spot<="" p="">Does anyone know whether Google will pick this up as separate duplicate pages?</a> <a id="anchor-text" ="" attribute="" so="" am="" appending="" #anchor-text="" to="" a="" url="" reach="" the="" correct="" spot<="" p="">If so any ideas on what I can do? Apart from not do it to start with? I am thinking 301s won't work as I want the URL to work. And rel=canonical won't work as there is no actual page code to add it to. Many thanks for your help Wendy</a>
Intermediate & Advanced SEO | | Chammy0 -
Should we deindex duplicate pages?
I work on an education website. We offer programs that are offered up to 6 times per year. At the moment, we have a webpage for each instance of the program, but that's causing duplicate content issues. We're reworking the pages so the majority of the content will be on one page, but we'll still have to keep the application details as separate pages. 90% of the time, application details are going to be nearly identical, so I'm worried that these pages will still be seen as duplicate content. My question is, should we deindex these pages? We don't particularly want people landing on our application page without seeing the other details of the program anyway. But, is there problem with deindexing such a large chunk of your site that I'm not thinking of? Thanks, everyone!
Intermediate & Advanced SEO | | UWPCE0