External 'Source' link in PPC Ad copy
-
Afternoon Mozzers,
Noticed something today on Google.co.uk that we have never seen / noticed before on PPC adverts. This exampe is a Google UK search for Wonga payday. Within the Ad copy there is a link to a BBC news article about the company.
Has anyone else seen these on any PPC Ads? I am assuming this is not an intentional feature from Wonga to link to an external site from within their own PPC advert? i assume they would not get charged for these clicks.
If anyone has any further info or insights on this feature it would be appreciated.
-
Great thanks Tom, clearly a develpment i missed!
-
Hi there
Actually yes, this is intentional. It is a new ad extension that you can take advantage of.
You can find some more relevant info in this SEL article, as well as this one.
You won't be charged for a click if someone clicks a recommendation and you can find more examples in the wild by searching for "forex" among others.
Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Using PPC in informational searches
What is your take on using PPC to be the "first" result in an informational search when your goal is truly to deliver information, educate, and affect public opinion? I'm following a large bureaucratic non-governmental organization who has a mission to get accurate information to the public -- they have nothing to literally sell, not even donations -- they're a membership NGO, and this is part of their charity mission. They have sat at about 6th place in the organic rankings for years, while other non-profits and for-profit companies on the other side of the issue (that do have something to literally sell to the traffic they generate off this search) rank in the number 2 and 4 spot. Wikipedia ranks number 1. An About.com site generally ranks #3. On related long tail keywords the bureaucratic NGO often doesn't even rank at all in the organic searches -- it's all the opposing non-profits and for-profits dominating those long tail informational searches. Now I'm seeing the bureaucratic NGO is doing PPC to be the first result on the main search and a bunch of long tails. I am seeing some changes in their website, too, to make it less bureaucratic, more user-friendly, less technical and boring, and more visual and interesting. I'm not privy to what they're doing internally, and I'm not sure if they are doing link-building for climbing in the organic rankings. I'm a newbie to SEO - most of my understanding is based on Moz Beginner's Guide, Moz Link guide, discussions on here, and what I find from googling about SEO concepts. I gather from the google searches that I've done that you don't normally try to use PPC to buy first place in informational searches -- that with informational searches, you should be emphasizing quality link building. I'm also not sure how sustainable it would be to stay at the top position by buying the top position through PPC -- although its conceivable to me that this organization could do that indefinitely, because they're not trying to make a profit off these searches, and they're big and got the bucks. Any insights on PPC in purely informational campaigns?
Branding | | scienceisrad0 -
Country sites - TLD's or sub directories?
Dear All, We have several brands which operate a several languages and currently have a set up like this: www.[BRAND].com/ = English global www.[BRAND].com/de = German www.[BRAND].com/fr = French … Each subdirectory is a completely different site so I was wondering would it be better to use TLD’s for each country site in order to hold more equity in the search engine if we used: www.[BRAND].com/ = English global www.[BRAND].de = German www.[BRAND].fr = French Are country top level domains the way to go? If we wanted to change language within a country site should we use the following? www.[BRAND].be = Belgium English www.[BRAND].be/nl-NL/ = Belgium Dutch If you could let me know what to do I would be most grateful. Thanks guy's Ian Leggett UI Developer
Branding | | SThreeMarketing0 -
Yahoo Newspaper Consortium... What can my local newspaper offer me that Yahoo Ads won't?
Hi Everyone 🙂 I was recently approached by the Vancouver Sun and the Province (our major newspapers in BC), and they said they had an "exclusive partnership" with Yahoo. I can't seem to find much information on it... what is the "Yahoo Newspaper Consortium" and is there any benefit for me going with what the newspapers offer rather than doing our own thing with Yahoo Ads? Any resources or info is appreciated 🙂
Branding | | jhinchcliffe0 -
What is the Best Paid Press Release for Link Building
Hey Guys, I need to do press releases for two brand new stores I'm doing work for. What are the best five press release services that one can pay for in your opinion? Thanks!
Branding | | OOMDODigital0 -
Company's Official Facebook Page Doesn't Appear In SERP
Hi, Our official company's facebook page doesn't appear at all, in all serp. I'll elaborate all in details here below. We have an official Arabic Company Facebook page with more than 1.9k likes, the page itself is very active and constantly being updated by a person in charge of the Facebook page. We also have an official English Company Facebook page - runs and operated in the same method mentioned above. when I search for my company's BRANDNAME in google.com.sa - both official facebook pages (arabic + english) don't appear in the serp. I've went through all the way to end of the results pages - I couldn't find both pages anywhere. On the other hand, when I search for the brand name + facebook, like this: BRANDNAME Facebook I can find both Arabic and English facebook pages in the 1st page one right after the other. Anyone can help me out here? I'm desperate for solution. Thanks 😉
Branding | | JonsonSwartz0 -
How To Remove Unwanted Search Query from 'Related Searches'
Currently, when I run a search for my company's website, one of the listings in my
Branding | | NiallSmith
"searches related to <my search="" query="">" is:</my> <my company="">scam</my> Does anyone know how to change the queries that appear in the 'related searches' section of the search results page?0 -
Link local online newspaper ad to newspaper's spash page or my site?
We just started advertising on the web version of our local newspaper. They suggest our ads go to a "splash page" they created for us on their site. The page haslinks , images and text taken from each of our main categories,. Plus links and feeds from our twitter and facebook pages. And a google map. This page shows a page authority 1 with 0 links. Is there any reason to link our ad to a page like this rather than going direct to our website page? Thank you Handcrafter
Branding | | stephenfishman0 -
Video's Pros and Cons - YouTube vs My website or both?
This isn't really a question per say, but more of a request for advise. We are in the process of creating videos for our travel website. They are more informational and do not promote any products as such. I am aware of the options, and I am leaning towards creating a pro account with Vimeo so that the videos are available only on our website. The reason for this is so that we can at least get credit for our work, as when they are on you tube, anybody can syndicate the video without linking to our website. I am also aware that there are allot of searches happening on YouTube, and it may be worse if we choose not to upload our videos there as we would loose out on a big audience. it would be GREAT if we had the best of both options. And i had an idea i want to get your opinions on. Create the video and upload onto our website with "lower competitive" title / meta / body. Submit the video on YouTube with a "Higher competitive" keyword / title /meta and description. When someone finds our video, they might search YouTube to avoid linking back and wont find it, (although it is there getting traffic from a similar keyword) Branding is the number 1 objective for these videos, so you tube + many other video sites would be the way to go. However, i would also like our own "private" video blog on our site so that if web masters like the video, we can give them the option of embedding it on there site (like SEOMOZ do it on there whiteboard Fridays) Your comments and suggestions will be muchly appreciated. Greg
Branding | | AndreVanKets0