External 'Source' link in PPC Ad copy
-
Afternoon Mozzers,
Noticed something today on Google.co.uk that we have never seen / noticed before on PPC adverts. This exampe is a Google UK search for Wonga payday. Within the Ad copy there is a link to a BBC news article about the company.
Has anyone else seen these on any PPC Ads? I am assuming this is not an intentional feature from Wonga to link to an external site from within their own PPC advert? i assume they would not get charged for these clicks.
If anyone has any further info or insights on this feature it would be appreciated.
-
Great thanks Tom, clearly a develpment i missed!
-
Hi there
Actually yes, this is intentional. It is a new ad extension that you can take advantage of.
You can find some more relevant info in this SEL article, as well as this one.
You won't be charged for a click if someone clicks a recommendation and you can find more examples in the wild by searching for "forex" among others.
Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Requesting Link
Hi guys, A coworker of mine was quoted on behalf of our financial firm in an article for Reuters a few months back. The article itself has taken off and has been posted several times on different websites. I've reached out to a few requesting they back link to our site when mentioning our business, but so far I'm getting a lot of rejection e-mails. The last one I received says they won't hyperlink to a company unless it's for a "specific reason". Anyone have any suggestions on how to better request these links--or communicate the "specific reason" I apparently need to have? I tried explaining in my initial message that it was beneficial for the reader, etc. etc, but all these outlets still seem to be against the idea. Thanks!
Branding | | LMcLaughlin0 -
Copy/pasting the article from another website and referencing correctly not to get penalized
Hi all I am looking at copy/pasting an article from another website which is very relevant to my business, is there a standard practise/best practise for SEO to do this and ensure Google doesn't think i am plagerizing content etc.. Link to source down the bottom? Using Quotations... making a page noindex or no follow etc?
Branding | | IsaCleanse0 -
Country sites - TLD's or sub directories?
Dear All, We have several brands which operate a several languages and currently have a set up like this: www.[BRAND].com/ = English global www.[BRAND].com/de = German www.[BRAND].com/fr = French … Each subdirectory is a completely different site so I was wondering would it be better to use TLD’s for each country site in order to hold more equity in the search engine if we used: www.[BRAND].com/ = English global www.[BRAND].de = German www.[BRAND].fr = French Are country top level domains the way to go? If we wanted to change language within a country site should we use the following? www.[BRAND].be = Belgium English www.[BRAND].be/nl-NL/ = Belgium Dutch If you could let me know what to do I would be most grateful. Thanks guy's Ian Leggett UI Developer
Branding | | SThreeMarketing0 -
Best practice for links from client sites to your site
As a webdesigner, I tend to place a link to my website in the footer of sites I build.
Branding | | Crocodesign
I consider this a form of brand awareness and reputation building, with nice SEO benefits. What is the SEO best practice in this case ? Link to a page in your portfolio describing your work on the site ? Sending all the links to the homepage ? What about the link text ?0 -
Can i link my rel=publisher to a number of relevant microsites ?
We have linked our Google plus company profile to our main website and setup a rel=publisher authorship which appears and works fine in the SERPS as we regularly create Google plus posts about our industry and products. We also gain some good traffic through some of our smaller product specific micro sites so i wanted to setup our publisher markup for these also as some of our posts are relevant to these products. I setup the rel=publisher on one of these , but the Google snippet testing tool says that the rel publisher is unverified. Is this Google's way of saying i cannot use the same Google plus company profile across multiple sites My question is: Does Google not allow you to display the same Google plus rel publisher profile for multiple websites ? or is the there a problem with how i am marking up my micro sites ? has anybody tried this ?
Branding | | Antony_Towle0 -
What are good paid white hat link building opporunties?
What are some good sites that offer white hat link building opportunies for the Hospitality vertical? I like the guest blogger option but dont know what site(s) are the best options?
Branding | | Melia0 -
Research into citation and it's effect on ranking
Hi I'd like to know if there has been any research into citation (brand mentions on external sites) and how it has / hasn't effected ranking, particularly Google Search? If any body can point me in the right direction, that would be great. Thanks
Branding | | NeilPursey0