One website, multiple service points
-
Hi all
Wondering if anyone could offer an opinion on this..am talking to a new client who offer kitchen installation and design. They have a central headquarters and cover a 100 mile radius of their location. A lot of search terms they are aiming to target - Kitchen Design, Kitchen Fitters etc offer localised results.
This is where my issue lays. I have worked with plenty of clients in the past which have physical presence in multiple locations and have marked up the site so that the site ranks for each of the stores, but trying to make one site appear in many locations where it doesn't have an address is a different issue completely. Not only do they only have one address, they also only have one phone number.
We will target, as best we can, the non localised keywords but need to work out what to do to cover the locations 20/30/40 miles from the office which they cover.
I welcome any opinions on this please.
-
Just as Miriam points out, ranking in the local map pack will be tough outside your specific location, but local content pages can rank and bring leads.
I'd consider using blog posts or a project showcase to create location specific content that is outside the main location you have. If you title a blog post "Cityname Kitchen Remodel Project" and maybe include other niche keywords you can create great content for a prospect as well as search visibility in other specific areas.
A solid post or project showcase page with a text overview of the project, bulleted list of products used, before and after photos, are all great content additions to the site. Go a step further and create a video recap of the project that can be placed on the page as well as added to YouTube and optimized there can create an additional opportunity to land in the SERPs for a local search.
-
Hi MisterG,
Because of Google's bias toward physical location, your client is unlikely to rank in the local pack of results for his service cities where he has no physical location. He can pursue local pack rankings for his city of location but must work to earn organic rankings for his services in these other cities. Foundation work in this area surrounds the development of city landing pages. For a detailed description of this, please see:
The Nitty Gritty of City Landing Pages for Local Businesses
Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Multiple hreflang tags pointing to one page from the same country
Hi All, Hypothetically, let’s say a brand established in the UK created the following URL for the Italian market, www.example.com/it/ticket-watch (Ticket watch the made up brand) In this scenario, Ticket Watch is used across multiple services and domains in the UK such as: www.example.com/ticket-watch www.ticketwatch.com/ Essentially, could you point multiple ticket watch pages that live on different domains so that www.example.com/it/ticket-watch could potentially have 4 or 5 tags from the same country (UK), but the self-referencing pages will only have one hreflang tag: canonical and hreflang meta information to be included on www.example.com/it/ticket-watch But the hreflang meta information to be included on www.ticketwatch.com/ will only have one tag I’ve only in included 2 hreflang tags for the for the first example but let’s say there were an additional 2 or 3 GB based ticket watch hreflang tags. Will these tags still be validated? Thanks,
Intermediate & Advanced SEO | | SEONOW1230 -
OK to have multiple local business structured data on one website?
Hello there, I'm working on implementing local business structured data for a website but we have multiple offices. Is it okay from a Google perspective to add different local business data on different pages of the website, or can I only use one set of local business data site wide? Many thanks, Gill.
Intermediate & Advanced SEO | | Cannetastic0 -
One domain or two for one company with two lines of business?
Let's say you are building a new company that is involved in two lines of business. Let's for example say one line of business is handling logistics for large conventions where the customer(s) are large corporation and the other line is for wedding planning. Let's say that for certain reasons the owner wants to operate under one brand name, say "PROEVENT" So they will market themselves as PROEVENT Convention Logistics and PROEVENT Wedding Planners. From an SEO perspective, if you have one side of the business doing B-to-B corporate business and the other doing B-to-C do you create two different websites on different domains (proeventconventions.com and proeventweddings.com) with unique design and content, or, do you just use provent.com in order to build better domain authority and on your marketing you use conventions.provent.com that takes you to the convention section of the website and weddings.provent.com takes you to the weddings section?
Intermediate & Advanced SEO | | Jazee0 -
Best Sitemap for Large Website
i have more than 3500 pages on my website. Please let me know the best sitemap plugin for my website.
Intermediate & Advanced SEO | | Michael.Leonard1 -
301 from old site to new one , Should I point to home page or sub category page ?
Hey Seo Experts, I have a small website ranking for few terms like cabinets sale, buy etc . However what i have now decided is to launch a New website with more different products like living room furniture, wardrobes etc . Out of all these categories on new website Cabinets is one of the SubCategory . Now I do not want to have 2 websites . So wanted to 301 from small cabinets website to newly created website. Some of the doubts I have at the moment is ? 1 Should I REDIRECT 301 to sub category (i,e cabinets) which is purely related to Cabinets or Do a Redirect to HOME PAGE . As I also need more Authority to home page as well , as this is relatively new website ? 2 Second question related to this. If you have multiple sub domains does it divide the total authority & TF.Or it is just Ok to have multiple Sub domains if needed ? Any advice appreciated !! Thanks .
Intermediate & Advanced SEO | | aus00070 -
Merging two websites to one...
Hi all. Could do with a second opinion on this please... At present a client of ours owns two shops (both doing the same but in towns about 20 miles apart - they sell flooring, but using different names) and has a website for each. The plan is to rebrand both of these stores the same and merge both websites into one. The problem comes that both of the individual websites rank very well in their respective Google Local search results and I fear that killing one of the sites will mean that one store will vanish from the local listings. One domain is a DA 45 and the other a DA 11 so the plan is to use the stronger of the two domains. The question I would like to ponder with people wiser than myself is how can we ensure that the new single domain ranks for both locations in the local? Would the easiest solution be to have pages such as domain.com/store1 and domain.com/store2 with full listings for that store inc name, address, phone number, customer reviews etc? At present the DA 45 domain ranks very well in it's Google local so we need to find a way to change the homepage of that to have both the stores phone numbers but without affecting the local listing. I was considering adding the second phone number as a text based image so that it's visible for people but not for bots Finally, would 301 redirecting the now unused store to domain.com/store2 help with ensuring that we do not lose any local listing for that keyword? If not, are there any suggestions people could offer up Many thanks for any help and sorry for the very long question Carl
Intermediate & Advanced SEO | | GrumpyCarl0 -
One Business-Multiple Services
Hello Everyone, I was looking for some strategies for doing SEO on a site that offers multiple services. Here is the example: There is one company with ONE physical address. They perform the following services: Pest Control Mold Remediation Home Inspections Waterproofing They also handle these services in several surronding cities. They want to maintain one website for branding purposes. Obviously I will create individual pages on their site for each service but was wondering how diffiuclut it will be to rank one website for these various services. Thank you!
Intermediate & Advanced SEO | | wparlaman0 -
What is your best one sentence definition for SEO?
I have recently come across several bloggers that have been trying to formulate the best concise definition of SEO. What one sentence definitions have you used / seen? Avoid run-ons. Tweetable, even better.
Intermediate & Advanced SEO | | Gyi0