Facebook ads to people who like a particular brand or page
-
Can I target my facebook adds to only those users who like a brand or page?
I have an exhibition coming up next year and would like to target those who like the brand page.
I know I can target on interests etc but cannot see how I can target a particular page.
Any advice greatly appreciated as I am sure others would be interested if this can be done.
ThanksJames
-
Tom is spot on here.
You cannot target only the fans of a miscellaneous Facebook page that you are not in control of, like a competitor.
-
Hi James
Yes, this is possible (but limited to pages that you yourself own or are an admin for)
Within the Facebook Power Editor, create or select a new advert. Click the "audience" tab and then scroll to the bottom. You'll see something like:
Connections Target users who are connected to:
Type your brand page in there and you should be able to select your brand page. That way, only people who have liked your page should see the ad. Incidentally, you can also target people who are not connected with your page.
From what I can see, I don't think you can see this option in the normal advert creator.
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Google Ads - Subdomain on Sitelinks & Composition Change for Strategy Status
I have a basic query but could not find a definite answer on the internet. I am currently running a campaign for the main website of a big education brand and they also have a secondary learning website on subdomain, and I want to add sitelinks of subdomain to the campaign, but I am not sure whether it is allowed or not. The brand I am running ads for is https://www.rauias.com/ and the secondary website is https://compass.rauias.com/ branded slightly different in a subdomain, so should I add the sitelinks of Compass to the main campaign? Also one more silly question My Max Conversion search campaign gave me this status today. "Learning (composition change): Campaigns have been added to or removed from the bid strategy. Google Ads is now adjusting to optimize bids. 5 days left for learning" What does this mean exactly? And Why does it reenter the learning phase whenever I make a small change?
Paid Search Marketing | | rauoff0 -
Unsolved How should I update the grouping of keywords in a google ads account
hi, I have a google adwords account running for a while in a fairly competitive market in a major city so there is only one geo location with many suburbs or council areas as popular searched. I have keywords that are 2-4 words long and very similar. I have had one keyword in its own campaign, several in one campaign and a location campaign. The location campaign has several adgroups for specific suburbs. My question is that the most popular search terms are similar but in different campaigns and I am wondering if this is not the best way. for example I have these keywords in separate campaigns as exact match and phrase match
Paid Search Marketing | | salliWW
rubbish removal
rubbish removal near me
rubbish removal Washington But the way google uses exact match seems to be changing and I am concerned these would be best in one adgroup. Also these keywords trigger similar phrases, for example, waste removal. Is it best to put them in one campaign with one ad group or one campaign with separate adgroups, or leave as is. As competition has increased I need to bid for top of page now and need to keep budget rises as little as possible..0 -
Brand Impressions & Clicks down massively
HI We've seen a huge drop in impressions for brand terms in Adwords. YOY - 37,140 vs. 792. Our impression share is still high. An agency manage this for us and can't seem to find a reason, but the drop is huge - it seems like it's just people not searching but we haven't seen this in organic and the drop is so huge we wondered what else it could be? Paid is fairly new to me, so just doing some fact finding 🙂
Paid Search Marketing | | BeckyKey0 -
Is there way to have several AdWords Ad for the same keyphrase?
Hi guys. Can I have 2-3-4 ads come up for the same keyphrase? The situation is: I'm bidding for client's company name, there is no other competition (nobody else bids for client's company name), I'm bidding only for exact match and phrase match. Is there way to have, let's say 4 ads come up when somebody searches for exact matched company name? P.S. I know it's weird question, all this is done under reputation management for this company, I'm trying to occupy as much space at the top of the 1st SERPs, so people don't see ROR article in organic position #4. If you have other suggestions - please feel free to put it here. (SEO is being done, not-index pages are being optimized to try to come up as several organic results, backlink building is in process, Social media profiles are being optimized as well). I'm just trying to have some temporary "fix".
Paid Search Marketing | | DmitriiK0 -
Best way to automize generation of google ads - API, scripts etc.
I am in the process of setting up a fresh adwords account for a recently launched ecommerce site with about 3000 products and would like to automize the generation of the ads based on a spreadsheet of our product database. I would like to have full control over the code to generate these ads and a programmer with knowledge in SOAP and javscript would be availlable to assist in implementation. Any recommendations? Would you use adwords API or rather adword scripts?
Paid Search Marketing | | lcourse
Do you know whether there may be any existing code for doing this that we could just adapt to our requirements?0 -
Ad Rank and Performance for PLA
Hello everyone and happy Friday from London! I have just launched a Product listing Campaign and I can't get to find any information about ad rank and how it's performing. From AdWords all I can see is: 1.number of click 2.CTR 3.Position which is zero Any suggestions? Cheers
Paid Search Marketing | | PremioOscar0 -
Have you used an ad network other than Google Adwords?
We received a cold call from a company called Division-D. They make a lot of promises which sound good (but that's what marketers do 🙂 ). Advertising on a non-Google network probably would have fewer restrictions than an Adwords campaign and they say that they are fully transparent. Would it be worth it to listen to their whole pitch?
Paid Search Marketing | | Linda-Vassily0 -
Google Adwords Conversion Tracking - Recording Wrong Page
Hi Guys I have a problem with my Google Adwords conversion tracking. Basically whenever I check to see which page it is recording, it shows me the incorrect one. Now I probably checked a thousand time now and the conversion tracking code is not on this specific page, but is on the one that I really want to track. I have also checked that the code is correct and that there is nothing missing. But strangely enough when I look at historical data, it does show that is was tracking conversions on the correct page, but for some reason the past couple of weeks it's reporting conversions from another page, which is the incorrect one. If somebody could please give me some insight as to what could maybe be the cause of this, I would appreciate it. Thank You Dave
Paid Search Marketing | | DavidZA10