100+ PPC Landing Pages Linking To Main URL... Hurting My SEO?
-
I started another thread around this question but don't think I was articulate enough. So, I have over 100 various landing pages that I use for targeted PPC. I don't really have any interest in these pages amassing their own SEO value; I simply use them for my PPC accounts. However, they all link back to my home page. Is this considered a link farm? And, if so, is the best option to simply add a nofollow attribute to all the links pointing to my home page? Would there be any reason to keep the links as follow? I don't think they're giving my site any SEO value but I'm concerned that they could be harming it instead.
Any expert advice would be much appreciated.
-
To answer your questions:
1. Yes, these are all different domains (ie. southcarolina-waterbottles.biz, tennessee-waterbottles.biz) but all these domains are hosted on the same ip address.
2. Yes, all the domains basically have the same content and the same links to the same pages on my main url. The only difference on the pages is some verbage that distinguishes each by state.
3. These pages do NOT link to each other; only to my main urls.
According to my SEMRUSH backlink audit, which most of these links show up on, these links have high toxicity markers, and most of them are identified by their ip network. I'm worried that Google has identified these and may be doing more than just devaluing them, which would really be the best case scenario. I think they may possibly be harming my overall rankings because of these links. It seems impossible to know.
What do you think, based on the information above?
-
It depends.
I have a few questions.
- Are these links all coming from different domains (e.g. carparts.com/ppc-page, waterbottles.biz/landing-page)?
- Are all these links pointing to the same page on your site?
- Do these pages link to each other? (i.e. waterbottles.biz links to all your other PPC pages and all your other PPC pages link to it).
If the links are coming from different domains, not linking to each other, and linking to different pages on your website, that all looks pretty natural and non-link farmy to me.
The question for me, would be what value do these links to your site deliver? Are they distracting the user from the main call to action? Are you hoping that these links will tell users you provide PPC services? Just curious.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Seeking Critique on PPC Campaign Gameplan
Background: We're a home service business with potential for recurring clients. In the past, I've run PPC campaigns for a much larger company, and was profitable, but the business model was vastly different. The campaign also took place during their busy season, allowing flexibility I won't receive here. Campaign Details: AdWords only SERPs only (not partner network) Desktop users only Data Available: Lots of past data was incomplete, prompting my best estimates and judgment calls. For past leads data, I'm using Google as lead source (organic + local pack rankings), generated specifically from our quote form. Since our quote form doesn't render on Mobile/Tablet, I omitted those visits from our Analytics data, and only target Desktop in the campaign. I wound up with the following statistics: Organic (any web search), Desktop visitors who viewed our quote form page: Number of overall pageviews Number of overall leads generated from our quote form Number of overall leads which converted to sales And for our sales/numbers end of things: % our clients choose targeted package Revenue of initial sale on that package Profit generated from sale on that package Using these numbers, I calculated the % of clickers likely to bounce, complete the form, convert to clients, etc. Using our sales records, I calculated revenue/profit expected from each. And with that, I calculated the highest CPC to break even (unacceptable, obviously), as well as the projected ROI from lower, more reasonable CPCs. Notes: We're a home service business. Not all homes are created equal. Through data, I found our clients average home size and the average estimate for that home. Due to incomplete records, I can't know which Google _clients _are specific to our quote form. Some likely called through the local pack or manually dialed and said "Google" if our staff asked. To combat this, I found the % of Google _leads _who completed the quote form vs. phone call, email and applied it to clients for a reliable estimate (our system removes the quote form identifier upon lead to client conversion). I'm not factoring in the % of clients who become recurring customers as I don't have this data. Given that it's much higher than 0%, I think this allows a LOT of breathing room on my estimates. Many of our clients have stayed with us for years. If only a small number convert to long-term status, the current ROI shoots WAY up. Similar to above, I'm also not factoring in the % of clients who don't choose the initial package, but instead choose a lesser package. Again, I think this provides breathing room. Any PPC campaign will have a plethora of variables, especially intangible issues (damages, refunds, etc). I feel I have the important things down, but I'm far from an expert. I'd love to receive any advice or things I'm overlooking. Thanks.
Paid Search Marketing | | kirmeliux1 -
Is it better to place PPC when competition is high or low?
When managing a clients PPC campaign is there any advice on throttling up and down the accounts depending on the search popularity. Let's take "wedding cake" there are obvious trends here https://www.google.com/trends/explore#q=wedding cake but would you advise to spend more on Ads during the quite months as competition is low and you can get more click for less cost, or do you load up on clicks when it is more competitive/expencive . Please don't get bogged down in the "weeding cake" keyword, I'm looking more for views on when would be best to load an account in terms of return on investment. For example would you get better quality clicks when low search volumes as opposed to high. Lets also assume that our product costs us the same all year round. I have seen different side to the story. What are your views
Paid Search Marketing | | smartcow0 -
Internationalization without losing SEO
Hi everyone ! For years we've had our e-commerce site targeting only our Brazilian customers, thus our domain name was domain.com.br . We've built a very strong AdWords account with the URLs within this domain and we've got a considerable SERP positioning as well. Now we've also bought the domain.com (without the country extension ".br"), to target international clients. Our plan is to build the site using the following structure: domain.com/en-US/
Paid Search Marketing | | mobic
domain.com/es-ES/
domain.com/en-GB/ and also domain.com/pt-BR/ (for our brazilian audience). We thing that just dropping off the original domain.com.br and redirecting everything to domain.com/pt-BR/ would not be a good move, as we would need to redo all our AdWords campaigns (the domain is different) and would lose all our reputation/quality score. In terms of SEO I don't know how Google would react with the redirects (if we would keep the quality or not). So our plan is to keep both the domain.com.br and domain.com/pt-BR/ working simultaneously, but then there's the problem of duplicate content. Should we use the "canonical" tag and if so, where should we say the original content is? Has anyone been through this before, ie. expanding a country-level domain to a .com with multiple languages, but keeping the reputation gained by the original language. Thanks for any advice!! P.S. - We've also though about setting up the new structure with subdomains such as en.domain.com , es.domain.com, fr.domain.com, but we though it would work better using subdirectories. Any thoughts on this is also very welcomed.0 -
Using the same landing page for seo and ppc
When does it make sense to create one landing page for both seo and ppc?
Paid Search Marketing | | melen0 -
WordPress PPC Landing Pages
We are looking for a solution that will allow us to create attractive and effective PPC landing pages with WordPress. We need to be able to easily create multiple pages with no navigation. Any Suggestions?
Paid Search Marketing | | CsmBill1 -
What are the most Important Local Business Directories for SEO
Thanks for any help on this, I wanted to know what are the most Important Local Business Directories for SEO? I have come a crossed a few sites that list tons of directories, but I wanted to know if anyone here is a top list. Also can it hurt to be on to many?
Paid Search Marketing | | quailadv0 -
Can I pass keyword match type through the Adwords dest URL?
Hi guys, I'm currently using duplicates of the same keyword with different match types, and I'd like to pass the keyword match type through the query, the same way I can pass the keyword and creative. ie. http://my.site.com/?kw={keyword}&kwmt={matchtype}&aid={creative} As far as I can tell, Google allows you to pass the keyword, creative (ad id), network and a mobile flag. Microsoft allows you to pass the match type and and ad id, and I want to be able to do the same in my Adwords. Is this is possible, or is the only way to create different ad groups for each match type and pass a custom query? Cheers, Jez
Paid Search Marketing | | jez0000 -
Facebook PPC. Using Google URL Builder - Now What?
Hey There! So I've been trying some FB PPC ads. I recently learned I needed to use Google's URL builder to add the appropriate tracking fields into the URL (source, campaign, etc). The FB ad link now uses a custom URL with all the correct parameters. Now what do I do in analytics? Do I create a filter? A goal? Getting a little dizzy going in circles with google analytic help, and I'm hoping someone here can direct me. Thanks! -Dan
Paid Search Marketing | | evolvingSEO0
