Facebook PPC. Using Google URL Builder - Now What?
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Hey There!
So I've been trying some FB PPC ads. I recently learned I needed to use Google's URL builder to add the appropriate tracking fields into the URL (source, campaign, etc). The FB ad link now uses a custom URL with all the correct parameters.
Now what do I do in analytics? Do I create a filter? A goal? Getting a little dizzy going in circles with google analytic help, and I'm hoping someone here can direct me.
Thanks!
-Dan
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No problem Dan.
Brad Geddes has a great book if you want to learn more about Google AdWords. It's worth checking out:
http://www.amazon.com/Advanced-Google-AdWords-Brad-Geddes/dp/0470500239/ref=sr_1_1?s=books&ie=UTF8&qid=1313594583&sr=1-1
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Hi Dan
Thanks for that article. Just now I realize my mistake. I was simply looking for "campaigns" under traffic sources. Since I've not done any adwords before its not something I normally look at. But when I look at campaign, sure enough I see the Facebook ad traffic as a campaign source.
From there I can set up the goals etc to track conversion.
Thanks!
-Dan
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Check out this article:
http://www.conversionvoodoo.com/blog/2009/03/step-by-step-guide-to-google-analytics-for-beginners/
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