How To Increase Clicks In Google Shopping?
-
I have about 613 furniture products in Google shopping and am getting about 2 clicks a day. Any tips on getting more clicks?
Current budget is $10 a day at $0.01 per click bid.
Should I increase my bid per click or add more products or both?
Thanks!
-
Just seen the update to this question.
If you have a high value, high margin product, yes you might be able to afford a AU$20 cost per conversion, but if you are only making AU$15 on a sale, then this makes no sense at all.
Hope this keeps the little grey cells working.
Bruce.
-
Your culprit right now is definitely the minimum bid. You can see what kind of Impression Share you are getting in the Adwords interface. If it's not at least 40-50%, keep raising your bids.
Once enough data has accumulated you'll also see a Benchmark Max CPC which will help you further optimize your bids as you will know what other advertisers are bidding on similar brand/products.
I'd also make sure your PLA is subdivided in a way that makes sense and is easy to optimize.
-
Hi Kiwi man
Before you do any adjustments, download and cut and slice the adwords report data for this shopping campaign, analyse it and re-analyse it.
Check the campaign setup and see where your current money is going with your downloaded stats.
"Shopping" is hugely competive and you need to distil your target and also your products very very carefuly before spending more. Look out for high click throughs with no conversions or high bounce rates.
Hope this helps
Bruce
-
Thanks for the response. With a $0.01 bid I'm at the very end of the list so I think that may be a reason. The images are good quality as well, but I do think it's a position issue.
-
I haven’t personally tried Google shopping but I personally think you should look in to other competitors and see if you can get the estimated data. Increasing your bid is also a good idea. Another reason why you might be getting less clicks is because of the quality of images…. Make sure you are using high quality images and to the point product titles.
I believe the best way to learn this game is to try and test stuff on continuous basis.
Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
304 "If Modified Header" Triggers Error in Google Ads?
We have a client who is launch some Google Ads campaigns, and they recently asked us to fix 304 "Errors" on their website as per this feedback: "When we inspected the website we came across a number of 304 status errors. In order to get the ads running, we will need all of the website domain status codes converted to 200. “ Of course, all of their website pages return a 200 Status, it's just the HTTP headers that additionally clarify with a 304 Response (not an error). Has anyone else ever run into this issue with Google Ads? IMHO it makes no sense to remove this functionality. Google has even recommended in the past to use this it: https://webmasters.googleblog.com/2008/11/date-with-googlebot-part-ii-http-status.html Thanks for any tips or feedback!
Paid Search Marketing | | mirabile0 -
Google AdWords Class Action Settlement?
Has anyone received and responded to a notice of class action settlement from Google Adwords? The sender (and the website it directs to) is adwordsclassaction.com. I see that there was such a thing, I am just not sure whether that domain is the official one to respond to?
Paid Search Marketing | | Linda-Vassily0 -
Google Remarketing Targeting
I've been thinking lately about employing re-marketing in AdWords, and have been doing some research on it. My findings keep pointing to the fact that you can't target only people who visited your site but didn't convert. I keep thinking this cannot be true because it's simply too ludicrous to be. Why else would you want to use re-marketing? Can someone please either confirm or deny this? Thanks
Paid Search Marketing | | UnderRugSwept0 -
Why doesn't exact match appear to be working for me in Google AdWords tool?
Hi guys, I recently read Rand's article here and tried out the exact match symbols on my keywords. However, these don't appear to be working for me as the results aren't showing up as they do in the above SEOmoz article (attached screenshot). What am I doing wrong? Google_AdWords__Keyword_Tool-20130511-115528.jpg.jpg?resizeSmall&width=832
Paid Search Marketing | | featherseo0 -
Google Remarketing Tag
Is the code snippet for a Google Remarketing Tag specific to one domain, or will it collect the audience list for any webpage(s) of any domain? Best,
Paid Search Marketing | | ChristopherGlaeser
Christopher0 -
Has anyone seen a recent study on % of clicks on Adwords vs Organic results?
HI, I am trying to find out what percentage of people click on organic search results on Google versus the percentage of people who click on advertisements. I have found many references online to studies that supposedly say 70-80% of clicks go to organic results and the rest go to ads, but I have never seen an actual study claiming this, let alone a recent one. Can anyone help? many thanks in advance, Annemieke
Paid Search Marketing | | AnnemiekevH0 -
Facebook PPC. Using Google URL Builder - Now What?
Hey There! So I've been trying some FB PPC ads. I recently learned I needed to use Google's URL builder to add the appropriate tracking fields into the URL (source, campaign, etc). The FB ad link now uses a custom URL with all the correct parameters. Now what do I do in analytics? Do I create a filter? A goal? Getting a little dizzy going in circles with google analytic help, and I'm hoping someone here can direct me. Thanks! -Dan
Paid Search Marketing | | evolvingSEO0 -
Google PPC Management
Okay, so I have a client who wants me to manage their ppc on Google. It seems like either they give me access to their PPC account or I manage it via my own account and pre-bill for the cost, later supplying reports. Are those the two options? Thanks...MJ
Paid Search Marketing | | 945010