100+ PPC Landing Pages Linking To Main URL... Hurting My SEO?
-
I started another thread around this question but don't think I was articulate enough. So, I have over 100 various landing pages that I use for targeted PPC. I don't really have any interest in these pages amassing their own SEO value; I simply use them for my PPC accounts. However, they all link back to my home page. Is this considered a link farm? And, if so, is the best option to simply add a nofollow attribute to all the links pointing to my home page? Would there be any reason to keep the links as follow? I don't think they're giving my site any SEO value but I'm concerned that they could be harming it instead.
Any expert advice would be much appreciated.
-
To answer your questions:
1. Yes, these are all different domains (ie. southcarolina-waterbottles.biz, tennessee-waterbottles.biz) but all these domains are hosted on the same ip address.
2. Yes, all the domains basically have the same content and the same links to the same pages on my main url. The only difference on the pages is some verbage that distinguishes each by state.
3. These pages do NOT link to each other; only to my main urls.
According to my SEMRUSH backlink audit, which most of these links show up on, these links have high toxicity markers, and most of them are identified by their ip network. I'm worried that Google has identified these and may be doing more than just devaluing them, which would really be the best case scenario. I think they may possibly be harming my overall rankings because of these links. It seems impossible to know.
What do you think, based on the information above?
-
It depends.
I have a few questions.
- Are these links all coming from different domains (e.g. carparts.com/ppc-page, waterbottles.biz/landing-page)?
- Are all these links pointing to the same page on your site?
- Do these pages link to each other? (i.e. waterbottles.biz links to all your other PPC pages and all your other PPC pages link to it).
If the links are coming from different domains, not linking to each other, and linking to different pages on your website, that all looks pretty natural and non-link farmy to me.
The question for me, would be what value do these links to your site deliver? Are they distracting the user from the main call to action? Are you hoping that these links will tell users you provide PPC services? Just curious.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
PPC click-through rate by position
Hey Mozzers, I'm trying to find an average CTR by position in the SERPs for paid search ads, but I can't find a reliable source. Does anybody have this information, or can anybody share their own thoughts based on experience? Thanks!
Paid Search Marketing | | Zoope0 -
PPC for Luxury Goods Website
Hi Mozzers, I am starting a PPC campaign for a website that sells high-end products. The search volume for the generics is very high but I think the conversion rate on those will be quite low given the price of the products. Does anyone have any experience in doing PPC for high-end retailers and what type of keyword I should be bidding on? Thanks!
Paid Search Marketing | | KarlBantleman0 -
AdWords quality score of landing pages and subdomains popularity
Hello, I have an AdWords account whose landing pages point to (i.e.) http://www.domain.com/landing01.php I've been using this account for ages, it has a good score and history, so I want to keep it. The first question is: may I use landing pages on different subdomains within the same AdWords account (and in the same root domain)? I.E. (http://cheese.domain.com/landing01.php and http://wine.domain.com/landing02.php) 2nd question: the www subdomain has good subdomain metrics (authority /trust and, generally, links) while the "cheese" subdomain has not (no backlinks at all). Do I get any benefit in Adwords (like quality score or other) if I publish my landing pages under a subdomain with better subdomain metrics (or number of links)? Or should I just go with http://cheese.domain.com even it has no authority at all? Thank you, DoMiSoL Rossini
Paid Search Marketing | | DoMiSoL0 -
Can I dynamically add city name to my PPC ad text and URL based on the user's search?
I have looked into DKI (Dynamic Keyword Insertion), but have not found a solution and thought that some excellent Mozzer might be able to help. Here is the idea: We have landing pages for hundreds of cities. The local content on each of these cities changes page to page, however the keywords that we are going after are the same. So, I am trying to create a dynamic ad group that looks something like this: Headline: {City Name} {Keyword} Description: We cover {City Name} {Keyword}, get more info now! URL: http://www.website.com/{City Name} Please let me know if you can assist with this, B
Paid Search Marketing | | Reis_Inc.0 -
Keyword Domains for PPC
I have a client who wants to buy a lot of long domains with keywords in them, for example, thesandiegopetstore.com (this is fictional) and then set up a PPC landing page for each. They think that when someone types in "san diego pet store" that their domain will be listed high and then they will get a lot of traffic. My concern is that they will own a lot of domains for their company and I thought Google is getting pretty adamant about companies not having a lot of domains, and I thought that keyword domains are not as effective as they used to be -- that branding is more important now. Also, I think the domains they've picked target very competitive keywords and that perhaps they will get a lot unqualified traffic and will still have to pay for the clicks. What do you think? What is the best way to set up PPC landing pages?
Paid Search Marketing | | klkirby0 -
Seo and ads for Baidu (china)
Has anyone have experience doing seo for the baidu search engine? I have a client who wants to target businesses in china so we are exploring options for PPC and SEO. Any ideas or tips would be much appreciated? I was thinking of getting a bi-lingual mini-site made that would catch leads from seo and ads. Can anyone suggest any chinese PPC/seo freelancers?
Paid Search Marketing | | Netboost0 -
PPC + SEO - Both well ranked, which penalty if there's any.
Hello everyone, I have a doubt about the PPC and SEO. For example if i rank at first page ( something like 5th position ) for one specific keyword, and then I decide to add this keyword to my PPC campaign. My 5th rank will be penalized by google if i buy the PPC keyword ? Thanks.
Paid Search Marketing | | augustos0 -
Have you seen a correlation in between running a PPC campaing and increased SEO ranking for a new site (< 3 months old)?
I have read many conflicting articles on this topic. I understand that running a PPC campaign at a launch phase of a site can get a lot of insights such as exact traffic patterns etc. But the question is: is there a correlation or not with increased rankings position for new site as search engine are forced to crawled that given landing page to give your ad a score? Thanks in advance for your answers and opinion
Paid Search Marketing | | OlivierChateau0