PPC Keyword list
-
Hi
Im embarking on a PPC campaign targeting one single product that we sell. I am compiling a key word list just now and was just wondering if there is a maximum number of keywords i should be looking to target for this?
Thanks in advance
-
Hi
I know this is a bit late, but I just wanted to follow up in case you were doing this again in the future.
There will always be high volume queries out there, but your goal with starting a campaign for one product is likely to make sure that product is a viable source of profit. I would suggest starting out with the most specific queries first, then moving "up the funnel" to more vague, less specific queries. This doesn't even have to be done all at once. This can be done in stages if you are trying to launch fast.
So if you're selling a specific electronic device, you can start with the specific model number, then to the most common name for that specific device (in the case of Phones, you could call it the G3 instead of LGVX####), then to manufacturer and the most general of queries (like "new phone").
-
In our opinion,
Distil all the keywords to a handful, Your budget will be swallowed whole if your not careful, pick the best and just stick to to those. Set your initial budget high for a week and then drop it way down, once you start to see which words work best. Make sure your adverts are linked to the right page and use keyword destination URLs. Check the quality score for the keyword. If it's a low score, revisit. Final thought, don't tweak daily unless you can see a problem that is costing money. Leave the campaign alone for 7 days and then revisit.
Bruce
-
No not really. Be aware that you make good keyword groups. for example. if you are targeting fruit and have keywords like "buy fruit, buy fresh fruit, good fruit, fruit products" but also "apples, good apples"
Don't make 1 campaign or one big list.
separate those.This can even go further, personally i make groups for almost al different keywords. "Fruit shop" and "fruit store" are in my case in different add groups.
If you follow that way, your unlimited in number of words. and its still with a clear and clean overview.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Adwords Duplicate Keywords with Different Match Types - Good or Bad?
If you have the following keywords in an Ad Group advertising for a product, let's for example call it "target" product [target product] "target product" +target +product I've found that the exact match keyword has the highest conversion rate in almost all circumstances. So it would make sense to have a higher max bid on the exact match then phrase or broad batch. Even with lots of negative search terms to maximize conversion on the broader matches, if the bid is the same as exact match, the cost per conversion will be much higher (too high.) However in chatting with an Adwords Support Rep (on a different matter) they stated after looking through my account at the end of the chat: " duplicate keywords will impact on quality score. your all keywords will compete with each other" However many of the ad groups in question these duplicate keywords have quality score of 9 and 10. So obviously if there is an effect it seems it may be minimal. I thought it was pretty common for people to bid higher on more exact match and lower on more broad match. What's the real story here? Was this support rep not seeing the big picture?
Paid Search Marketing | | JCCMoz1 -
PPC Adwords Trademark Protection
Hi Wheres the form for filling in/registering your brand with Google for trademark protection in adwords ? I can only find an infringement/complaint form, which given no one currently infringing i imagine will be pointless filling it in. I understand its possible to register trademark with Google in the first place If someone can direct me to the exact page will be much appreciated ? Many Thanks Dan
Paid Search Marketing | | Dan-Lawrence1 -
Add Cyber Monday Terms To Keyword List Effectively
For example, if I sell widgets and I want my ads to appear for "cyber Monday widget deals" If I add "Cyber Monday" I'll come up for every search related to cyber Monday. The alternative seems to be putting every possible word combination in such as... blue widget cyber Monday deals
Paid Search Marketing | | tatermarketing
red widget cyber Monday sale
cyber Monday yellow widget
big widgets cyber Monday for sale
etc. As you can see there are almost an infinite number of possibilities there making it unfeasible without doing something programmatically such as... X = Widget Descriptor (empty is a possible value)
ie: big, red, green, blue, fast, slow Y = Widget Synonym (plural considered possible value)
ie: widget, widgets, wiggy-what Z = Deal Synonym (empty is a possible value)
ie: deal, sale, promotion, promo Query Structures...
X Y Cyber Monday Z
Cyber Monday Z X Y
etc. Is there some kind of query match I'm missing as an alternative to this programmatic brute force method? How have you guys executed this?0 -
Using the same landing page for seo and ppc
When does it make sense to create one landing page for both seo and ppc?
Paid Search Marketing | | melen0 -
Advantage in PPC for megaspenders like VistaPrint and Office Depot?
I sell niche printing and office supplies. Our site goes after certain specific keywords, and we use PPC where we compete against small companies such as ourselves, and the mega companies like VistaPrint and Office Depot. I know about how quality score affects our PPC costs, I was wondering if these huge companies have any other advantage against us in the PPC world. Does their name recognition give them a quality score of 10 on every keyword they buy? Is there a way to find out what your competition is paying on PPC keywords? Do they have other advantages in PPC that I may not know about? Thank you so much.
Paid Search Marketing | | Ryan_B0 -
Can I dynamically add city name to my PPC ad text and URL based on the user's search?
I have looked into DKI (Dynamic Keyword Insertion), but have not found a solution and thought that some excellent Mozzer might be able to help. Here is the idea: We have landing pages for hundreds of cities. The local content on each of these cities changes page to page, however the keywords that we are going after are the same. So, I am trying to create a dynamic ad group that looks something like this: Headline: {City Name} {Keyword} Description: We cover {City Name} {Keyword}, get more info now! URL: http://www.website.com/{City Name} Please let me know if you can assist with this, B
Paid Search Marketing | | Reis_Inc.0 -
Cost per click on PPC
What is the best way to get a good cpc estimate other than actually running the campaign? I have had several people asking for budgets and wasn't sure how to answer. Any suggestions?
Paid Search Marketing | | ClickIt0 -
Broad Match Modifier: Should I use the + on the first keyword?
I am playing with Adwords and want to use the broad match modifier, however I see some examples always using the + in front of every keyword and some with with it on just the secondary keyword or more e.g. personalised +towels
Paid Search Marketing | | Towelsrus
+personalised +towels Does this give different results? And which is best practice0
