What would be the right website hosting solution for a global brand with multiple TLDs?
-
Hello everyone,
we are preparing a global we strategy for our customer, who wants to focus on many local markets. They are present with their products in over 60 countries on all continents and they can cover 7 languages easily. They also own the TLDs in each main country. Our priority is to be not only found in Google, but also in all major local search engines, which are popular in each country.
Our main concerns with this strategy are:
- How do we host the website locally for each country, so local search engines recognize the website as a local website? Also, is it that important?
- Is cloud hosting the right solution for this? We would have different server locations for each TLD/language. Surrounding countries would at least get a fast connection and download rate, if the server is located nearby.
- If yes, can you recommend any companies doing cloud hosting?
- Is it also wise to additionally redirect the user to the local server based on his/her location?
- Is there a risk of duplicate content or being recognized as a link spamming site (for having links to each other from different domains of the same site, the content will be in different languages, though) just by using this solution? We would, of course, keep the content separated by domain to avoid duplicate content.
Any comments and ideas would be highly appreciated.
Thanks,
Wojtek
-
Hi Jeff,
thank you very much for your answer. Yes, your input/feedback helps definitely!
All the best,
Wojtek
-
Wojtek-
Here are a few responses to your question:
1. How do we host the website locally for each country, so local search engines recognize the website as a local website? Also, is it that important?
If you really want the sites to be considered "local" for each of their markets, it's best to have them hosted in their home countries. For example, .de should be hosted in Germany, .fr in France, etc.
That said, that can be logistically challenging, especially if you have a common backend system for maintaining content.
This is the best practice, but not always easy to maintain.
2. Is cloud hosting the right solution for this? We would have different server locations for each TLD/language. Surrounding countries would at least get a fast connection and download rate, if the server is located nearby.
3. If yes, can you recommend any companies doing cloud hosting?
Cloud hosting could be a good way to go, and should make management much easier
4. Is it also wise to additionally redirect the user to the local server based on his/her location?
I think it's a great option to recognize that people are in a specific country, and redirect them to the proper place. Or, give them a choice to see what they'd prefer. You might have ex-pats from the US that speak English, however, that want to interact with the English version of the site, so give them a way to interact.
That said, I'd do an A-B split test to find out and see what converts better.
5. Is there a risk of duplicate content or being recognized as a link spamming site (for having links to each other from different domains of the same site, the content will be in different languages, though) just by using this solution? We would, of course, keep the content separated by domain to avoid duplicate content.
As long as the content is in different languages, you won't have issues with duplicate content. I previously managed a site that was in English, French, German and Italian, and while it had identical products (including SKUs), the content on the site was tailored to each market and the sites ranked well in each local domain.
Hope this helps!
- Jeff
-
How about using a CDN solution like Cloud Flare? https://www.cloudflare.com/features-cdn
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google stopped showing time frame for the cached results of the websites; Why? Any alternatives?
Hi Moz community If we Google "site:website.com"; it'll list the cached pages from the website. And we used to check them on required date range like how and which pages got indexed. But date range is not working now and the results are missing the pages which got indexed at the selected date range. Any idea why Google does this? Any alternatives to find the recently indexed pages? Thanks
Algorithm Updates | | vtmoz0 -
Does Google push down for not ranking top for branded keywords?
Hi all, Usually websites rank for their branded keywords. Some times third party websites takeover the websites for branded keywords. If there are more number of such queries where website is not ranking (top) for branded keywords, Google push down website in overall rankings? Any correlation? Thanks
Algorithm Updates | | vtmoz0 -
Do we take a SEO hit for having multiple URLs on an infinite scroll page vs a site with many pages/URLs. If we do take a hit, quantify the hit we would suffer.
We are redesigning a preschool website which has over 100 pages. We are looking at 2 options and want to make sure we meet the best user experience and SEO. Option 1 is to condense the site into perhaps 10 pages and window shade the content. For instance, on the curriculum page there would be an overview and each age group program would open via window shade. Option 2 is to have an overview and then each age program links to its own page. Do we lose out on SEO if there are not unique URLS? Or is there a way using metatags or other programming to have the same effect?
Algorithm Updates | | jgodwin0 -
How to use MOZ to improve my website
Hi, I am new for MOZ, have no idea how to improve my website with the function of MOZ, can anyone share their experience for using MOZ service. the more detail the better! Thanks a lot in advance! John Thanks for helps for everyone, it took me some time to read each answer, and also spend few days to study MOZ. My initial conclusion is the function of MOZ is to promote the idea of SEO, but not provide any specific SEO service for specific website except for some tools and report. So I am missing or misunderstanding MOZ's service, it will be always welcome to help me out by correcting my opinion. Anyway, thanks again for all the time you've given to me, and good to you all! -John.
Algorithm Updates | | Steplead1 -
Using a sites custom code for multiple websites: good or bad?
Is it bad to utilize a custom codebase for multiple websites? Does that play a factor within Google? Also, what about hosting sites with the same custom codebase on the same dedicated server?
Algorithm Updates | | WebServiceConsulting.com0 -
Branded vs non-branded query
So there's an obvious difference between a branded and non-branded search term, but I'm interested in the SERPs that are shown as a result. Branded search only results in 7 listings on the first page - obviously because branded search is generally more navigational in nature and the lower results get minimal CT. Are their any technical differences beyond this? Also, how does google define a branded search term? Because a search for Vodafone or Dell show reduced results, but Coca Cola does not. Thanks guys 🙂
Algorithm Updates | | underscorelive0 -
Is it ok to repeat part of a meta-description across multiple pages?
For example, what if I was to conclude each meta-description tag with the line... "Free shipping for orders over $90." The rest of the meta-description tag on every page is unique, but the last sentence would be the same or at least similar. Thoughts?
Algorithm Updates | | B-man0 -
Does searching for brand names really affect search results?
Hey all, So I heard Rand Fishkin speak the other day at an event in Palo Alto and I tokk anyway an interesting little concept from the day. He mentioned that there might be some overall ranking benefits to having people search for your company's brand and hence arrive at your home page root URL. I was thinking and I'm going to put into place a little test to check this out, does anyone know if search results as a whole are positively affected by having a large number of searches for your company's brand name? I've referred to this in the past as "Branded Search" but perhaps there's another term... I'm interested in running a test whereby I actually remove our URL from the web almost entirely. From social media profile and potentially even from our business cards and instead replace this with "Google Us" or "Google: Junction Marketing". 25907011
Algorithm Updates | | blahblahblah20150