Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Delete old site but redirect domain to a new domain and site
-
I just have a quick query and I have a feeling about what the answer is so just wanted to see what you guys thought...
Basically I am working on a client site. This client has a few other websites that are divisions of their company. However these divisions/websites are no longer used.
They are wanting to delete the websites but redirect the domains to their name main website. They believe this will pass on SEO benefits as these old division sites are old and have a good PR and history.
I'm unsure for DEFINITE, which way is correct?
-
I was just about to add a reply to my previous post to say the same thing. You are always so articulate, EGOL, it's truly impressive.
-
If the current company still has products and services related to the old sites then I would carefully redirect the PAGES of those sites to equivalent pages on the current company website. This will have the power of uniting the clans.
As an example... now, instead of having five little sites with fifty links each they will have a much bigger site with 250 links. That will compete much better for everything.
That is what I would do based upon the limited information that you have provided - but there could be business reasons beyond SEO to do something different.
On the other hand, if the current company is NOT into the same products and services as these older sites then the value of a redirect is a lot less. If these old sites have good rankings in their product/service areas they could be used to market the products/services of others and still generate income or they could sell the sites to others who are currently in those businesses.
-
Actually a 301 (permanent) redirect does pass the "link juice" along to the new site. I've done it several times and it always works.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Redirection chain and Javascript Redirect
Hi, A redirection chain is usually defined as a page redirecting to another page which itself is another redirection. URL1 ---(301/302)---> URL2 ---(301/302)---> URL3 But what about Javascript redirect? They seem to be a different beast: URL1 ---(301/302)---> URL2 ---(200 then Javascript redirect)---> URL3 From what I know if the javascript redirect is instant Google counts it as a 301 permanent redirection, but I'm still not sure about if this counts as a redirection chain. Most of the tools (such as moz) only see the first redirection. So is that scenario a redirection chain or no?
Technical SEO | | LouisPortier0 -
Merge 2 websites into one, using a non-existing, new domain.
I need to merge https://www.WebsiteA.com and https://www.WebsiteB.com to a fresh new domain (with no content) https://www.WebsiteC.com. I want to do it the best way to keep existing SEO juice. Website A is the companies home page and built with Wordpress Website B is the company product page and built with Wordpress Website C will be the new site containing both website A and B, utilizing Wordpress also. What is the best way to do this? I have research a lot and keep hitting walls on how to do it. It's a little trickier because it's two different domains going to a brand new domain. Thanks
Technical SEO | | jarydcat10 -
Upgrade old sitemap to a new sitemap index. How to do without danger ?
Hi MOZ users and friends. I have a website that have a php template developed by ourselves, and a wordpress blog in /blog/ subdirectory. Actually we have a sitemap.xml file in the root domain where are all the subsections and blog's posts. We upgrade manually the sitemap, once a month, adding the new posts created in the blog. I want to automate this process , so i created a sitemap index with two sitemaps inside it. One is the old sitemap without the blog's posts and a new one created with "Google XML Sitemap" wordpress plugin, inside the /blog/ subdirectory. That is, in the sitemap_index.xml file i have: Domain.com/sitemap.xml (old sitemap after remove blog posts urls) Domain.com/blog/sitemap.xml (auto-updatable sitemap create with Google XML plugin) Now i have to submit this sitemap index to Google Search Console, but i want to be completely sure about how to do this. I think that the only that i have to do is delete the old sitemap on Search Console and upload the new sitemap index, is it ok ?
Technical SEO | | ClaudioHeilborn0 -
Migrating to new subdomain with new site and new content.
Our marketing department has decided that a new site with new content is needed to launch new products and support our existing ones. We cannot use the same subdomain(www = old subdomain and ww1 = new subdomain)as there is a technically clash between the windows server currently used, and the lamp stack required to run the new wordpress based CMS and site. We also have an aging piece of SAAS software on the www domain which is makes moving it to it's own subdomain far too risky. 301's have been floated as a way of managing the transition. I'm not too keen on that idea due to the double effect of new subdomain and content, and the SEO impact it might have. I've suggested uploading the new site to the new subdomain while leaving the old site in place. Then gradually migrating sections over before turning parts of the old site off and using a 301 at that point to finalise the move. The old site would inform user's there is a new version and it would then convert them to the new site(along with a cookie to auto redirect them in future.) while still leaving the old content in place for existing search traffic, bookmarks and visitors via static URLs. Before turning off sections on the old site we would create rel canonicals to redirect to the new pages based on a a mapped set of URLs(this in itself concerns me as the rel canonical is essentially linking to different content). Would be grateful for any advice on whether this strategy is flawed or whether another strategy might be more suitable?
Technical SEO | | Rezza0 -
Redirecting old Sitemaps to a new XML
I've discovered a ton of 404s from Google's WMT crawler looking for mydomain.com/sitemap_archive_MONTH_YEAR. There are tons of these monthly archive xmls. I've used a plugin that for some reason created individual monthly archive xml sitemaps and now I get 404s. Creating rules for each archive seems a bad solution. My current sitemap plugin creates a single clean one mydomain.com/sitemap_index.xml. How can I create a redirect rule in the Redirection WP plugin that will redirect any URL that has the 'sitemap' and 'xml' string in it to my current xml sitemap? I've tried using a wildcard like so: mysite.com/sitemap*.*, mysite.com/sitemap ., mysite.com/sitemap(.), mysite.com/sitemap (.) but none of the wildcard uses got the general redirect to work. Is there a way to make this happen with the WP Redirection plugin? If not, is there a htaccess rule, and what would the code be for it? Im not very fluent with using general redirects in htaccess unfortunately. Thanks!
Technical SEO | | IgorMateski0 -
Is it worth setting up 301 redirects from old products to new products?
This year we are using a new supplier and they have provided us a product database of approx. 5k products. About 80% of these products were in our existing database but once we have installed the new database all the URLs will have changed. There is no quick way to match the old products with the new products so we would have to manually match all 5k products if we were were to setup 301 rules for the old products pointing to the new products. Of course this would take a lot of time. So the options are: 1. Is it worth putting in this effort to make the 301 rules? 2. Or are we okay just to delete the old product pages, let the SE see the 404 and just wait for it to index the new pages? 3. Or, as a compromise, should we 301 the old product page to the new category page as this is a lot quicker for us do do than redirecting to the new product page?
Technical SEO | | indigoclothing0 -
301 Redirect with an Exact Domain name Match
My Client had a site that ranked for a pretty competitive two word phrase, but for a variety of reasons had to transfer the site to a different domain name (with none of the previous keywords). We've 301'd everything just fine to the new site, but our traffic for that two word phrase, as well as related long tail traffic, is beginning to drop. Could the drop be related to something that we didn't do well in the transfer? Or is it due to the new domain name now not being an exact match? Sitenote question: Our Google Analytics is still set up for the former domain name and shows data just fine. Is there any reason to switch GA to the new domain? What are the pros/cons? Much thanks in advance!
Technical SEO | | TrevorMcKendrick0 -
First click on SEO redirecting to a competitor site?
I just experienced something VERY odd and wondered if any of you had an idea of what it might be. When I did a search on Google and clicked the top SEO listing I was taken to a competitor of the number 1 listed site i.e. NOT the site I clicked on. When I clicked the back button and clicked it again, I was taken to the correct site. This happened with two different searches and I was taken to two different sites. Could this be a clever/sinister cookie implemented by the competitor; a site I frequent regularly? Could this be malware implemented by an affiliate? Could this be a Google glitch?
Technical SEO | | Red_Mud_Rookie0