Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What are the good strategies using satellite sites in SEO??
-
Hello to everybody,
We'are thinking about launching a massive amount of satellite websites in order to promote our website. Is it really efficient in terms of link building? Or is the ROI really small due to the amount of time and money needed to create and manage these websites?
Thanks a lot!!!
Update: Thanks to all of you for all these interesting answers!
-
Doing it this way is indeed pointless. But if you adjust the strategy a little, it can work very well.
What do I mean? Instead of satellite sites (new domains with no link history, no trust or authority), create satellite pages on established authority domains (Web 2.0 sites, blog platforms, etc, youi know the ones I mean). It's all about the domains (domain authority, links from domains are more important than page metrics).
And don't just stop at one page. Publish multiple pages/articles on those authority sites.
Of course, you must also build links to your satellite pages
-
Lots of people think... "I'll build fifty-five sites to kickass on my competitor because it will give me a shitload of backlinks."
Those backlinks are worth nothing. You can't manufacture links. Google is too smart for that.
They would be better off building a giant site that dominates the niche and THEN building satellite sites and powering them with links from the giant site.
-
Mine too!
-
Please call all of my competitors and sell them this service.
-
I think almost all of us have considered this strategy. I know when I first started out I had a main niche and then I bought up a bunch of keyword rich domains and created microsites. The thing is that these are rarely helpful at all.
A link from a site is only going to add significant value if that site itself is a good one in Google's eyes. So, a link from a brand new site with no backlinks itself is not going to be worth much. And, if this microsite is likely to accumulate natural backlinks, you'd get much more value if those backlinks were actually pointing to your main site.
The way I look at it is this - if you create links yourself, then they usually aren't worth much. One of the main points of Google's evolving algorithm is trying to determine which links are worthy and which are not. So, you'll find that self-made links are rarely helpful.
I'd put that time and effort into putting content on your main site and then alerting other webmasters of your awesome content.
-
Very common Tactic. I would say use your resources building great content on your main site, and you will see a better return. The question you are asking really comes down to a point of view, and then math.
A bunch of sites, with little or no juice, will help a little. A bunch of links back from Blogs. Sites, and social media will pay off big time if you can create the interesting content. Interesting is:
"something that concerns, involves, draws the attention of, or arouses the curiosity of a person"
So I would ask this question. What is it you can do with the current web site that will create Interest.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How long does google takes to crawl a single site ?
lately i have been thinking , when a crawler visits an already visited site or indexed site, whats the duration of its scanning?
Algorithm Updates | | Sam09schulz0 -
GSC Performance completely dropped off, but Google Analytics is steady. Why can't GSC track my site anymore?
Hey everyone! I'm having a weird issue that I've never experienced before. For one of my clients, GSC has a complete drop-off in the Performance section. All of the data shows that everything fell flat, or almost completely flat. But in Google Analytics, we have steady results. No huge drop-off in traffic, etc. Do any of you know why GSC would all of a sudden be unable to crawl our site? Or track this data? Let me know what you think!
Algorithm Updates | | TaylorAtVelox
Thanks!2 -
Is using REACT SEO friendly?
Hi Guys Is REACT SEO friendly? Has anyone used REACT and what was the results? Or do you recommend something else that is better suited for SEO? Many thanks for your help in advance. Cheers Martin
Algorithm Updates | | martin19700 -
How seasonal would you expect organic on a b2b site to be?
I have a client who has a b2b site catering to a white collar information market. Looking back in G/A, it appears that they've never had a good organic search Summer, but have made plenty of YOY gains.This Summer is a little better than past Summers. Personally, I have read about people who take Summer vacations. Mostly in France. This is a U.S. site and U.S. traffic catering to business executives. I can see it in the parking lot of the downtown office building I work in... fewer cars after Memorial Day and more cars after Labor Day. How seasonal would you expect that kind of organic search traffic to be, say from April vs July? Would prefer answers from direct B2B experience, rather than guesses. But, if a guess is all you have, I will gladly accept that! Thanks... Darcy
Algorithm Updates | | 945010 -
Should we use brand name of product in URL
Hi all, What is best for SEO. We sell products online. Is it good to mention the brand in the product detail page URL key if (part of) the brand is also in the home url? So our URL is: www.brandXstore.com Is it best to do: www.brandXstore.com/brandX-productA.html of just do: www.brandXstore.com/ProductA.html Thanks for quick answering 😉
Algorithm Updates | | RetailClicks1 -
Confused About Addon Domains and SEO
I find addon domains really confusing. Everyone I've asked so far says that they don't affect SEO but I find that really hard to believe considering the same content is on both a subdomain and a subfolder and also has it's own unique domain. PLUS (in my case) completely different niche sites are sharing the same hosting. I really don't want to pay for hosting for all of my different sites but at the same time, if it's better/safer to do so for Panda/Penguin reasons I'm happy to do that. Thank you for your time. I look forward to your opinions/suggestions!
Algorithm Updates | | annasusmiles0 -
Is changing your meta titles frequently good SEO Practice
Greetings, Im a new SEO and really knew nothing until signing up to SEOMoz. After reading the SEO101 and gathering as much information in a short period of time things started to become a little clearer. So I started my first campaign used my new SEO knowledge and input all of my meta information. Then I waited a few days to see what happened with my search result. We had never ranked for a single keyword before mind you. So a couple/few of days go by and I started punching in my keywords and looking through the pages. There I was page three. I was SO happy. I read the entire SEO101 again, realized a little more about what I had to do. So I started changing everything up, adding pictures, I found out what a IMG ALT Attributes were in the HTML editor, bolded text and all the other things I missed the first time around. Three days go by and I move up again. I start to notice my traffic is increasing and I am actually getting organic hits through search traffic. This has never happened before. I am over the moon. But I realize that I have my main focus keyword as the second key word in my title tag. So I switch the two words around, wait a few more days. Here's why I ask my question. The original title tag was still showing up and I was on the first page for both keywords, and I could see both title tags when searching for either keyword. So; Is changing your meta titles frequently good SEO Practice ? Warmest regards, Michael S&M Warning: adult site, NSFW
Algorithm Updates | | Sexandmetal0 -
Is using WPML (WordPress Multilingual Plugin) ok for On-Page SEO?
Hi Mozzers, I'm investigating multilingual site setup and translating content for a small website for 15-20 pages and came accross WPML (WordPress Multilingual Plugin) which looks like it could help, but I am curious as to whether it has any major international SEO limitations before trialing/buying. It seems to allow the option to automatically setup language folder structures as www.domain.com/it/ or www.domain.com/es/ etc which is great and seems to offer easy way of linking out to translators (for extra fee), which could be convenient. However what about the on-page optimization - url names, title tags and other onpage elements - I wonder if anyone has any experiences with using this plugin or any alternatives for it. Hoping for your valued advice!
Algorithm Updates | | emerald0