New site or subdomain
-
what are pros and cons of launching a new product site as opposed to placing it under a subdomain of the company site?
will the new site be placed in the google sandbox?
the main goal is to provide credibility for the product, and by placing it under the company site that has been live for over 10 years. It is not a consumer product - more dealers. So people would be pushed to the site or find it through the brochure.
-
I'm not sure there's a one-size-fits-all answer. From an SEO point of view, if the subdomain has a similar design and structure to the main domain, then the new product 'may' benefit from the domain authority of the root domain.
On a new domain, the site starts from scratch, although I wouldn't worry too much about a sandbox effect.
-
I think it comes down to the branding requirements of the new product. Is this a major product launch, or just another product amongst an existing product line the company has had for ages?
The advantages of having the new product under the current domain (as a subdomain, or a subdirectory as Kurt pointed out above) would be that you could piggy back off the existing brand and online presence, and it would be easy for new customers to find the product, even if they weren't looking for it.
If the product is new, your company is investing a lot in it, and it deserves it's own branded presence, than a new domain might be the way to go. Search Engines and Marketers have been moving towards "branding" for a while now, and if this product warrants it's own name, personality, or community - this would probably be the way to go.
-
Hi Michael,
By making the product part of the parent site, I'd say you are conveying the quality and reputation of the main brand. I know people say that Google treats subdomains as seperate sites, but personally, I think they connect it more than a completely different site. But my question would be why not make it a subdirectory of the main site instead of a subdomain? Then it's definitely part of the main site for both the search engines and users.
As for the sandbox, you can rank even with a new site. The thing is that new sites usually don't have any links, shares or reputation whatsoever, so they don't rank well for much, if anything. On the other hand, if you put the new product in a subdirectory, it's part of the main site and you definitely won't have any risk of the sandbox.
Is there a reason you want to separate out the product from the company?
Kurt Steinbrueck
OurChurch.Com
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My site is showing indexed in search console but not appearing in Serps
hi, i have recently made sites.google site and submitted to search console but when I copy paste in google , its not appearing
Algorithm Updates | | alan-shultis0 -
Ecommerce sites 30% drop in organic since the spring
I help manage SEO for a number of large retail websites and we've seen a significant drop in organic traffic (upwards of 30%) since around May 2015. It's likely we were hit my Google's Phantom Quality update, but I don't understand why it had such a big impact. Can anyone explain that Google update in more depth and advise on steps to take to recover from it? Thank you.
Algorithm Updates | | JimLynch0 -
Moving Main Site from HTTP to HTTPS: Seeking Quick Items to Consider
Hey Mozzers!
Algorithm Updates | | WhiteboardCreations
We're going to be moving are main company site from http://whiteboardcreations.com > https://whiteboardcreations.com and wanted to get some of your quick tips for items we need to consider. We are working on a new web redesign now and keeping in WordPress. A couple facts for your info... We have read a lot about it, but wanted to get some quick tips we need to take into account from your points of view. 1. March 2010 domain age
2. Ranks very well locally for our targeted keywords around web design, WordPress, SEO, social media, blog writing, web maintenance
3. Not many of our competitors, especially the SEO competitors, have moved to HTTPS
4. Site is hosted at WP Engine
5. Going to be purchasing a Domain Validated SSL... Is there any advantage to an Extended Validated SSL in Google's eye/mind?
6. Should we expect rank decrease or increase?
7. Anything else we should expect or prepare for from your experiences? Thank you!
Patrick0 -
Are there any alternative ranking strategies for not a blog site other than on site SEO, speed improvement, building backlinks and social media engagement to improve rankings?
We own a horoscope website and looking for some SEO advice.However most of the websites are blog sites therefore most of the SEO content is about how to rank a blog site better. IE getting new quality content, use anchor text link out etc. However if your site is different by nature it is hard to find good advice on how to rank better in these scenarios. I would like to know if there are alternative ways of increasing rankings apart from the usual strategies of improving social media fan pages, building backlinks and optimising the site speed wise and making it accessible and understandable to crawlers and people too.
Algorithm Updates | | websitebuilder0 -
Remove new Knowlage graph overlay
Hi Moz, Recently Google started showed new snippets in searches as seen in the attached below (1) but the problem I'm finding is I'm sure its showing me different results to "normal" searches especially when compared to a logged out or alternative account (2). Now I've got a solution to this but wanted to know if anyone else had solutions to removing this or at least gaining a more normal result with it on. Seems to almost personalize the search results which isn't ideal so if anyone knows how to get this to stop I would love to hear it You can also see some more info here - https://www.seroundtable.com/google-pop-up-information-box-18007.html thanks helping me with the mild irritant NNX9J8p.jpg Ntj7WbX.jpg
Algorithm Updates | | GPainter0 -
Does Bing Support same sitemap for full site, mobile, and images?
We have 1 sitemap for our desktop site, mobile site, and images. This works for Google, but I'm not sure if it's supported by Bing or if they require separate sitemaps. Anyone know?
Algorithm Updates | | YairSpolter0 -
Google indexing site content that I did not wish to be indexed
Hi is it pretty standard for Google to index content that you have not specifically asked them to index i.e. provided them notification of a page's existence. I have just been alerted by 'Mention' about some new content that they have discovered, the page is on our site yes and may be I should have set it to NO INDEX but the page only went up a couple of days ago and I was making it live so that someone could look at it and see how the page was going to look in its final iteration. Normally we go through the usual process of notifying Google via GWMT, adding it to our site map.xml file, publishing it via our G+ stream and so on. Reviewing our Analytics it looks like there has been no traffic to this page yet and I know for a fact there are no links to this page. I am surprised at the speed of the indexation, is it a example of brand mention? Where an actual link is now no longer required? Cheers David
Algorithm Updates | | David-E-Carey0 -
How can a site with two questionable inbound links outperform sites with 500-1000 links good PR?
Our site for years was performing at #1 for but in the last 6 months been pushed down to about the #5 spot. Some of the domains above us have a handful of links and they aren't from good sources. We don't have a Google penalty. We try to only have links from quality domains but have been pushed down the SERP's? Any suggestions?
Algorithm Updates | | northerncs0