Why is Google Analytics reporting 20% fewer goals than Unique pageviews of same thank you page?
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This is really puzzling me and my research has not thrown out the answer. I have always understood URL goals to be unique pageviews of the thank you page you are tracking. UPVs and goals should both only be counted once per session...
Has anyone else seen this issue?
Goals were not set up historically so I wanted to use unique pageviews of the thank you page for year on year comparisons, but 20% is a big difference!
Background
- There are multiple pages to track so goal is set up using Regex
- There is no mistake in the goal set up (honest!)
- The goal URLs all match the unique pageview URLs, there are no rogue URLs
- There has been no change to the site or the tracking set up
- Data is not being sampled
- It's a lead gen site in an area where multiple enquiries within one visit would be very unusual
Thanks in advance!
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