Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Is it cloaking/hiding text if textual content is no longer accessible for mobile visitors on responsive webpages?
-
My company is implementing a responsive design for our website to better serve our mobile customers. However, when I reviewed the wireframes of the work our development company is doing, it became clear to me that, for many of our pages, large parts of the textual content on the page, and most of our sidebar links, would no longer be accessible to a visitor using a mobile device.
The content will still be indexable, but hidden from users using media queries. There would be no access point for a user to view much of the content on the page that's making it rank.
This is not my understanding of best practices around responsive design.
My interpretation of Google's guidelines on responsive design is that all of the content is served to both users and search engines, but displayed in a more accessible way to a user depending on their mobile device. For example, Wikipedia pages have introductory content, but hide most of the detailed info in tabs. All of the information is still there and accessible to a user...but you don't have to scroll through as much to get to what you want.
To me, what our development company is proposing fits the definition of cloaking and/or hiding text and links - we'd be making available different content to search engines than users, and it seems to me that there's considerable risk to their interpretation of responsive design.
I'm wondering what other people in the Moz community think about this - and whether anyone out there has any experience to share about inaccessable content on responsive webpages, and the SEO impact of this.
Thank you!
-
I agree with Frederico everything he said is completely right on the money. If you are removing photographs and things that would not work well on a small screen then that is of course all right. You're removing content is in words even video then that is not okay.
PS Frederico I owe you an apology your right on the 301/https redirect question
sincerely,
Thomas
-
I think you are completely correct. Making a responsive design does not mean "hiding the content that doesn't fit" rather "displaying it differently" so any user under any device is able to see the entire content without having to zoom in/out.
The example you posted about Wikipedia is the exact live example.
You could, however, remove areas of the page that have no actual value to a user browsing from a mobile device, that is acceptable, as even if you showed it they wouldn't be even able to see it (ex: flash content). This can be seen on sites that have floating social media buttons, than when on a mobile site, they usually accommodate those buttons elsewhere or completely hide them
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Fixing Render Blocking Javascript and CSS in the Above-the-fold content
We don't have a responsive design site yet, and our mobile site is built through Dudamobile. I know it's not the best, but I'm trying to do whatever we can until we get around to redesigning it. Is there anything I can do about the following Page Speed Insight errors or are they just a function of using Dudamobile? Eliminate render-blocking JavaScript and CSS in above-the-fold content Your page has 3 blocking script resources and 5 blocking CSS resources. This causes a delay in rendering your page.None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.Remove render-blocking JavaScript: http://ajax.googleapis.com/ajax/libs/jquery/2.1.1/jquery.min.js http://mobile.dudamobile.com/…ckage.min.js?version=2015-04-02T13:36:04 http://mobile.dudamobile.com/…pts/blogs.js?version=2015-04-02T13:36:04 Optimize CSS Delivery of the following: http://fonts.googleapis.com/…:400|Great+Vibes|Signika:400,300,600,700 http://mobile.dudamobile.com/…ont-pack.css?version=2015-04-02T13:36:04 http://mobile.dudamobile.com/…kage.min.css?version=2015-04-02T13:36:04 http://irp-cdn.multiscreensite.com/kempruge/files/kempruge_0.min.css?v=6 http://irp-cdn.multiscreensite.com/…mpruge/files/kempruge_home_0.min.css?v=6 Thanks for any tips, Ruben
Web Design | | KempRugeLawGroup0 -
Multiple websites for different service areas/business functions?
I'm wondering what the implications are for having multiple domains for different service areas of a company? I realize having multiple domains for one company can be troublesome because of the possibility of duplicate content, keyword cannibalization, and linkbuilding to multiple domains. But when the domains are for very different service offerings/unique business functions that each serve their own purpose (and have different positionings), is there a downside to having more than one domain? Any thoughts would be appreciated!
Web Design | | KevinBloom0 -
Help with error: Not Found The requested URL /java/backlinker.php was not found on this server.
Hi all, We got this error for almost a month now. Until now we were outsourcing the webdesign and optimization, and now we are doing it in house, and the previous company did not gave us all the information we should know. And we've been trying to find this error and fix it with no result. Have you encounter this issue before? Did anyone found or knows a solution? Also would this affect our website in terms of SEO and in general. Would be very grateful to hear from you. Many thanks. Here is what appears on the bottom of the site( www.manvanlondon.co.uk) Not Found The requested URL /java/backlinker.php was not found on this server. <address>Apache/2.4.7 (Ubuntu) Server at 01adserver.com Port 80</address> <address> </address> <address> </address>
Web Design | | monicapopa0 -
How to rewrite/redirect a folder name with .htaccess
I have a folder in my site that I want to rename. I don’t want to just rewrite the URL and keep my old folder name, I want to change the folder name and then do whatever is necessary with .hataccess to not lose search engine rankings. The folder name I want to change has a space in it and also is misspelled (whoops x2) Example. Mysite.com/old foldr/page.html Mysite.com/newfolder/page.html How would I go about doing this with .htaccess? Do I just switch the folder name on my server and then set up a redirect, or do I do a rewrite? Sorry now familiar with the terms or .htacces. Thanks all
Web Design | | SheffieldMarketing0 -
How will it affect my site if i link to a site with adult content?
We are currently working on creating 2 sites for a company, one with no adult content, one with adult content. Will it affect the non adult content site if i link to the other one in terms of Google and being blocked by some internet providers.
Web Design | | MattWheatcroft0 -
Are iPads and other tablets considered mobile devices?
A colleague and I were discussing whether or not iPads should be considered mobile devices. Obviously, developing for a mobile phone is different than developing for an iPad so we're trying to determine if mobile is the correct umbrella to put both of these devices under.
Web Design | | TheOceanAgency2 -
Mobile Site Pages: Word Count Help
Hi there I am doing a mobile website for a client and they asked me what the dieal word count would be per page. They are SEO conciosu but we are not doing SEO on this site. I would just like to know a general rule of thumb. Regards Stef
Web Design | | stefanok0 -
XML Sitemap that updates daily/weekly?
Hi, I have a sitemap on my site, that updates but it isn't a XML sitemap. See here: http://www.designerboutique-online.com/sitemap/ I have used some free software to crawl the site and create a sitemap of pages, however I think that if I were to upload the sitemap, it would be out of date as soon as I listed new products on the site, so would need to rerun it. Does anyone know how I can get this to refresh daily or weekly? Or any software that can do it? I have a web firm that are willing to do one, but our relationship is at an all time low and I don't want to hand over £200 for them to do one. Anyone with any ideas or advice? Thanks Will
Web Design | | WillBlackburn0