Is it possible to get job pages in the SERPs to compete against the likes on Monster and Indeed?
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Is it possible to get job pages in the SERPs to compete against the likes on Monster and Indeed?
I'm looking to build specific pages for jobs that are posted on our website, but I feel it's a tough challenge for any site to compete? Are there better options?
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I've worked on niche job sites that rank well on page-one for job searches in their niche even though indeed, careerbuilder, craigslist, and others also compete for it. If you're focused on your niche and partner with schools, employers and others who serve or require resources from personnel in that niche, you can get the links you need to rank. I just takes work.
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Monster and Indeed pretty much have the job-related searches locked up unfortunately. It would be a waste of time trying to compete with them, unless you get luck and are able to outrank them on a long tail keyword - but even then you might not get the results your looking for (as far as traffic goes).
Some marketing association sites will charge you to post a job, others won't, it depends on the association.
You might be better served with referral traffic and social media traffic. Post the job to Linkedin and see what happens?
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I feel it won't be much easier even with long tail keywords using location etc. They seem to have it wrapped up pretty well.
Wouldn't the local marketing associations be similar to what Monster or Indeed do too? Unless there is minimal costs involved compared to these bigger sites?
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You will have a hard time competing with Monster and Indeed for job-related broad match keywords, but you might have better luck with long tail keywords.
You could also look at posting to popular niche directories for the type of work you are looking to hire for. If you are looking for a developer or designer, StackOverflow has a job board. If you are looking to hire a marketing oriented job, Inbound.org also has a jobs board. Where I live (in Minnesota, USA) we have a local marketing association that also has a job board that gets a lot of attention and traffic - so much so that showing up in the SERPs isn't even necessary. Perhaps you have a similar place to put your postings?
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