Does anyone have an idea of the benefits of Google Analytics Premium?
-
We've been having a discussion about the GA Premium service here in our office, trying to weigh up the pro's and con's...
For the majority all it seems you gain access to is more support from google. We're trying to find out if that is the case or if you gain extra information, such as and insight into the search terms who must not be named.
Of course i'm talking about the (Not Set) data... This section of data is ever increasing, yes i know we can access certain terms through webmasters but it was so much easier (in the good ol' days) when all the data was under one roof!
Any thought opinions or even more questions would be greatly appreciated, i look forward to your responses.
Anthony
-
Hi Anthony,
A full discussion of the pro's and con's of Google Analytics Premium requires more depth than I can share in this response, but I'm happy to answer your questions and answer additional questions or talk offline. Our company is a Google Analytics Premium Authorized Reseller and we have many clients using the platform. I answer your questions from that perspective.
"all it seems you gain access to is more support from google" - There are many more benefits to GA Premium than just the additional support, but you also shouldn't discount the additional support. It's quite extensive. You're basically getting access to a world class analytics team along with your product purchase. No other product I know of includes that level of support. This support is provided by the reseller if purchased through a reseller.
"I'm talking about the (Not Set) data" - I assume you're talking about (not provided). If you're seeing an increase in (not set) data that is quite fixable. However, Premium customers are treated no differently when it comes to (not provided). You'll see the same data no matter what tool you use. Just be thankful you're (not provided) data is growing. That's a good thing.
"Any thought opinions or even more questions" - That's too open ended for this response, but I'm happy to answer questions in detail offline or additional general questions in this thread. As far as the value of Premium, one question you could ask yourself is "How much more value could we generate if we had accurate data, access to all of our data, additional features to analyze that data, and resources to help us make sense of the data?" If the answer is a large enough value then you should seriously consider Premium.
Hopefully that helps and I'm happy to continue the discussion.
Charles Davis (answering for David)
VP, Solutions Director
Blast Analytics & Marketing
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best and easiest Google Depersonalization method
Hello, Moz hasn't written anything about depersonalization for years. This article has methods, but I don't know if they are valid anymore. What's an easy, effective way to depersonalize Google search these days? I would just log out of Google, but that shows different ranking results than Moz's rank tracker for one of our main keywords, so I don't know if that method is correct. Thanks
Algorithm Updates | | BobGW0 -
Has anyone used Capterra and will I get penalized for paid links?
Hello - I'm contemplating buying a directory listing on the software promotion website http://www.capterra.com/ . It's a site that gets quite a bit of traffic for people searching for software products and I was interested in promoting my software product there, but I don't want to ruin our very good standing with Google at this time if Google deems Capterra as selling paid links. I'm not interested in this for links but instead as a good source of referral traffic for my software site. If anyone has used Capterra or has advice on whether Capterra might injure my SERP rankings, I would appreciate it. Thanks, Jeff
Algorithm Updates | | DenverDude0070 -
Google Maps marker inconsistency
We just discovered that depending on the address format you enter into Google, you may come across incorrectly placed marker locations on Google Maps. Is this because our Google Places address format is not consistent with Google Maps' format? If so, when I go into Google Places to update the address format, am I going to have to go through the citation process all over again?
Algorithm Updates | | SSFCU0 -
Google Page Rank not improving
Hi All, I have a site live with a homepage rank of 5, Ever since relaunching (on the same domain) 6 months ago the inner page rank has remained at NA. Its crawled pretty consistently, Can anyone think of a reason this may be happening? www.glowm.com
Algorithm Updates | | thebluecubeuk0 -
How can I tell Google two sites are non-competing?
We have two sites, both English language. One is a .ca and the other is a .com, I am worried that they are hurting one another in the search results. I'd like to obviously direct google.ca towards the .ca domain and .com towards the .com domain and let Google know they are connected sites, non-competing.
Algorithm Updates | | absoauto0 -
Google Algorithm Update .. Author-rank finally kicking in ?
These few days I've been seeing great movement of my sites growing by 70-100% in traffic spikes. Some how I think this has something to do with AuthorRank maybe kicking in now as more of a factor in rankings? Anyone have an idea whats going on ?
Algorithm Updates | | NikolasNikolaou0 -
Decent rankings in Google, nothing in Bing and Yahoo
Hi there, I'm in the process of SEOing a site in a very competitive sector, the short term loans market. The URL for the site is http://www.piggy-bank.co.uk. I've managed to get a fair bit of success in Google for some very competitive keywords like short term loans, short term lender etc but in Bing and Yahoo I'm having no luck at all, with only 2 visits in the past month and no decent rankings!! I think I'm doing everything right, with regular new content on the site, decent technical SEO, semantic site structure, regular site map upload, a 10 year old domain, holistic link building through guest blogging etc, but still no luck at all. Looking at the webmaster tools in Bing, 95% of the URLs are indexed, but I'm getting such a low impression count, and obviously, an even lower click through. Am I missing something really obvious? Does anyone have any suggestions to improve my Bing and Yahoo rankings? I've worked on 100s of other sites and Yahoo and Bing tend to be the easy win to make the client happy 😉 Thanks in advance for your help. Dan
Algorithm Updates | | djslimited1 -
Benefits of Breadcrumbs Statistics
Hi all, Whilst I know why breadcrumbs are recommended for a site in terms of usability and helping define the structure of a site to search engines, are there any statistics to support the implementation of the benefits of implementing them? Therefore what I'm after is statistics that state that there was an increase in traffic or rankings from the implementation of breadcrumbs on the site and in terms of usability was there an increase in conversions (can be sales, emails, subscriptions, etc) or metrics such as average pages viewed or time spent on site? Any assistance would be much appreciated. Thanks, James
Algorithm Updates | | bigpond0