What Navigation strategy should I pursue for this local SEO project? Why?
-
Hi Mozzers,
Context: I am working with a plumbing company that is located in NC and covers 6 locations( 1 address + 5 target cities). To start off I am planning to SEO his main location + 2 to 3 areas. The initial plan is to create 30 (10 services for 3 locations) unique landing pages for the main area and the extra locations,.
His services are:
- PLUMBING
- EMERGENCY PLUMBING
- WATER TREATMENT
- WATER HEATER INSTALLATION
- WATER HEATER REPAIR
- TANKLESS WATER HEATERS
- SEWER AND DRAIN CLEANING
- REPIPING
- GARBAGE DISPOSALS
- GENERAL PLUMBING
Since I am including 2 to 3 extra areas offering all these services above, should I include a subnavigation which will create a localized microsite within the site itself for these extra locations or not? Please specify why?
Thanks!
-
Thank you Ricky!
Answered 2 of my inquiries in the past 24hours
I like the option of having a NAV item called "cities we serve" with cities such as San Francisco landing to a Welcome Page having all the services displayed there with proper anchors(like you mentioned).
Coming back to the NAV I'd like to see the San francisco splitting into the different service pages(attachment).
-
Hi Taysir, just saw that you hadn't received any feedback on this so I thought I throw in my two cents!
Instead of creating a mess of navigation tabs, I would simply have each locations primary page list the service offerings with anchor text linking to the corresponding page. For example...
Plumbing Company in Specific City, NC
[primary page content]
Our Services Include:
- EMERGENCY PLUMBING in Specific City, NC (linked to page)
- WATER TREATMENT in Specific City, NC (linked to page)
- etc.
I think that should provide a framework that makes sense for the user AND gives the bots an easy way to index the pages without going deep into a navigational structure!
Would like to hear other opinions on this as well
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Navigation is not showing up when disabling JS?
HI Mozzers, I am checking at a site Navigation and when disabling JS, I can see that navigation is not present. When checking at individual nav items, they are true HTML I believe since they carry attribute but somehow not crawlable. I am confused since JS is disabled and Nav is not showing up, isn't it suppose to mean that Nav is 100% JS? Can someone tell if the Nav is good or bad based on the fact it has true HTML? I am not sure because couple years ago I knew that Google was not crawling well JS but seems that things have change based on http://searchengineland.com/tested-googlebot-crawls-javascript-heres-learned-220157. Thanks for letting me know!
Intermediate & Advanced SEO | | Ideas-Money-Art0 -
Volusion SEO
I have an SEO setting on our Volusion e-commerce store enabled, it is titled "Enable full URL for Home Page Canonical Link (include /default.asp)" I am questioning whether or not this should be enabled for optimal SEO performance. Can anyone provide any advice on this?
Intermediate & Advanced SEO | | PartyStore0 -
Keyword Strategy for outside of the US
I posted a similar question a while go, so I will attempt to articulate my question a little better.... I am the owner of an E-Commerce site that operates in Canada. I have been brainstorming ways to find opportunities and niches for Canadian online shoppers in an industry that is dominated by corporate American E-commerce sites. I saw another Canadian e-commerce site try to combat this issue, and I wanted to get some advice on whether this strategy is sound. Here is an example. Well.ca is a large e-commerce site in Canada. They take a competitive product like a "Tide Lundry Detergent" and include local and intent terms in their page titles. For example "Buy TideLaundry Detergent from Canada at Well.ca - Free Shipping". If a Canadian shopper searches for "Tide Laundry Detergent", they are going to find results for amazon.com, ebay.com, Tide's website, etc.. I would imagine that Canadian shoppers would start to add terms such as Canada, Buy, or online to try to find Canadian sellers. If that is the case, then Well.ca ranks and arguably serves the customer with those intentions much better. I guess my question is, if the dominant search terms in my industry are polluted with irrelevant or American companies (even in Canada), is this form of localization a good idea? The terms don't seem to be searched much according to any keyword research tool I've used, but I know that I add "canada" to my search terms in order to find Canadian results? Thoughts?
Intermediate & Advanced SEO | | evan890 -
Recommended SEO companies
I'm trying to find SEO companies to partner with. Are they any you can recommend that are near San Diego?
Intermediate & Advanced SEO | | RoniHicksAssociates0 -
SEO Ecommerce Keywords
Hi guys got a question regarding ecommerce seo do you think its a better idea to target more long tail terms and try get links directly to product pages, brand pages and categories. Rather than focus on short keywords that do bring in good traffic but are very broad, i will prob do both, but i would like a second opinion please about other users strategies thanks
Intermediate & Advanced SEO | | Will_Craig0 -
Rankings improvement strategy
I am working on my SEO strategies and though it would be good to get advice from awesome members: Our current rankings are on (Google United States) page 5. Our keywords have high competition and hence we need to follow tight plan. I want to learn some best strategies to get Page 1 rankings and how much time would be required approximately. (though I know its weird to ask for time in SEO but what I mean is some case studies or examples of how long you waited when you have pushed your website from page 5 to page 1) What rank maintenance strategies you follow in general. Does anyone have used any agency for rank maintenance for their niche.
Intermediate & Advanced SEO | | EG0CENTRIX0 -
How to optimise a local business directory?
Hey All, I've a new client who is a local business directory designed to promote local businesses across the UK but starting in it's home town of Brighton in the UK. I'm a little stumped to know how I can start to optimise this site as most of the pages being created are from very different businesses and focus on different subjects. I realise this is going to be a long haul but wondered if there are any tips you guys know of. My client domain is: call-us-first.co.uk Thanks Steve
Intermediate & Advanced SEO | | stevecounsell0 -
Is IP trust a factor in SEO
Hi If my website is on an IP address that has a bad reputation with AOL for email, would Google use that as a factor in where they place us in SERPs? If so, what should I do? Matt
Intermediate & Advanced SEO | | usedcarexpert0