What factors destroy MOZtrust?
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In the process of trying to figure out why a site has suddenly seen a massive fall in traffic and just noticed that MozTrust has suddenly gone to zero - was previously around 2.
Any ideas on factors most likely to result in total loss of MOZtrust for a site?
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That's great to hear Sha. Sometimes it's not so easy to figure out the cause, sometimes it's just knowing where to look.
And yes, a 1200 to 1 link to root ratio isn't very healthy at all
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Thanks Alan,
Pointed me in the right direction - only focusing on the external links.
Turns out a forum was shut down recently which was the source of more than 1200 links (and 1 linking c block, of which there don't seem to be a whole lot). Seems the client has not employed a very diversified linking strategy.
Thanks again,
Have a great night
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You may want to read what MOZtrust is all about. However that would only be a starting point. Was the majority of traffic you lost within the "high quality" traffic realm? Or did you lose a proportional amount of conversions (whatever your site deems as someone taking an action you want after they come to the site)?
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