Should I merge these pages

[Atomicx]

I have this business and am not sure if I should have a separate page for all of the different roofing subservices or if i should put them all on one page.

Even though they are separate, but related services, I feel they could end up competing against one another

If I merge them I will also have more related and keyword rich content on one page that I could focus my efforts on.

[Oli-Sherry]

Hi Noah,

i would agree with all the above, and suggest that so long as there is enough content for each different element of the roofing service you provide, it would be a good idea to give them their own page.

Just to further clarify Alex's point of categorisation. If you create a hub page that discusses roofing, you can create sub-pages for each element to it. To use an example:

• Www.example.com/roofing
• www.example.com/roofing/felt
• www.example.com/roofing/re-tiling
• www.example.com/roofing/anothercategory

Using this structure, the /roofing page would act as a hub page to all of the content by containing an introduction to all of the sub-pages, becoming your landing page.

The only other advice I would offer would depend on whether your business offers anything other than roofing services. If roofing is your sole area of operation then your homepage should act as the hub as described above as follows:

• Roofing.com
• roofing.com/felt
• Roofing.com/re-tiling
• roofing.com/another category

The architecture section in the following article explains the idea of a hub page really well:

http://moz.com/blog/how-to-rank

Hope this helps, and best of luck!

-Oli

[SnapRevenue]

Individual content rich pages.

[AlanBleiweiss]

Noah,

Building on what Alex offers, the key is to determine whether you can come up with enough unique content to justify individual pages. I clicked through to the site and there's almost no crawlable descriptive paragraph based text on any of the services pages I checked.

These are considered to be very thin on content from a "does this individual page deserve high ranking" perspective. While there is no set individual numeric value for total volume of unique content on a page across the entire web, a general rule of thumb many in our industry work with is 400 to 800 words of unique content.

That's going to vary based on all the other factors that go into SEO, and this includes how much content leading competitors have as just one of those considerations.

[Anti-Alex]

It's more work but the most beneficial way to take advantage of all this content would be to create a generic page with summaries of the services like a category for services, then create individual pages for each server detailing information on it. Possibly even cost or more info. From there make sure the individual page leads you back to overall services, and link to other related services from that page so the user can navigate easily.

Making it easy for the user to navigate will also make it easy for the crawler to navigate.