Authorship, SEO and implementation at an institutional level
-
Hi Everyone,
Does anyone know of a great case study on how an institution and/or company implemented authorship in an organized manner to benefit their SEO efforts as an organization?
Moz, I noticed you guys seemed to have done this? Can you give me some high level guidelines? BTW this would be a great blog post.
Thanks
Carla
-
Thank you Dana. I will be reviewing those links.
I am coaching local companies on SEO practices and this is one of the topics that I will be diving into...if I come up with anything more detailed or specific ....I will let you know.
Lately SEO seems to be more about coaching and content marketing than anything else...but that is a different issue
Happy New Year!
Carla
-
This is a great question, and although the post is from last year, I still think that this interview with Janet Driscoll Miller is the clearest, best explanation of how to implement this that I've heard:
Here are additional comments from my own Q&A answer on the subject:http://moz.com/community/q/rel-author-tag-attributing-content-to-a-company#reply_121257
Hope those are helpful!
Dana
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best Practices for SEO 2021
What are the best way to do on page and off page seo in 2021?
Intermediate & Advanced SEO | | SaraClay0 -
SEO question
Hi there! I'm the SEO manager for 5 Star Loans. I have 2 city pages running. We are running our business in 2 locations: Berkeley, CA & San Jose, CA. For those offices we've created 2 google listings with separate gmail accounts. Berkeley (http://5starloans.com/berkeley/) ranks well in Berkeley in Gmaps and it shows on first page in organic results. However the second city page San Jose (http://5starloans.com/san-jose/) doesn't show in the Gmaps local pack results and also doesn't rank well in organic results. Both of them have authentic backlinks and reviews. It has been a year already and it's high time we knew the problem 🙂 any comment would be helpful. thanks a lot
Intermediate & Advanced SEO | | moonalev0 -
Yoast or Premium SEO Pack?
Which one is better Yoast or premium SEO pack excluding that one is paid & other is free. Because when we are doing SEO $39 doesn't make a huge difference as compared to the work we do right? Which one will you suggest out of the two?
Intermediate & Advanced SEO | | welcomecure0 -
Building a National SEO Stratergy
Good morning Mozzers! I've just started working in-house for a local company who want to go national. I want to build a long-term strategy but the competitors all appear to be building short term strategies and I fear this is pushing the company towards following a similar approach. The competitor companies and even my company at present are trying to target "Green Widgets in TownX" and then duplicating the page and switching out TownX with TownY. Naturally there are competitors having success with this, but for how long? I really don't want to go down this route. My aim for a long term strategy would be going after "Green Widgets" and then rank naturally for "Green Widgets in TownX" with our generic green widgets page. Now if I'm told I have to go with the competitor strategy regardless of my concerns, are there any good examples of companies that have done this, without the need for being a huge brand first? I know I can obviously try to create unique content on each page and that will help prevent penalties, but it still seems a short-term strategy? Any words of wisdom would be greatly appreciated.
Intermediate & Advanced SEO | | PaulGG1 -
SEO Best practice for competitions
I am considering running a competition and wanted to get some feedback on SEO Best Practice. We will have a unique competition URL - following the completion of the competition it will be 301'd to home page Every entrant will be given a unique URL for the competition to share, if someone enters using there URL they get an extra ticket. This means we will create a large number of new unique URL's over a short period of time, the pages however will have the same content. Is this potentially bad for Duplicate content?Any advice? Perhaps a canonical tag on all unique competition entrant URLs? Any other considerations?
Intermediate & Advanced SEO | | RobertChapman0 -
Understanding the levels in my site
How can I figure out which pages are on the same level on my site ? I created an automatic sitemap with a software online but it doesn't tell me abc page is on the 1 st level, xyz page is on the second level etc... and I have a hard time figuring out if my main menu is on the same level as my drop down menu as it is visible on the same page. Is there anyway to figure what which pages are on the same level ?
Intermediate & Advanced SEO | | seoanalytics0 -
Right SEO strategy for Wordpress
Hello all, I am working on my SEO strategy for a WordPress site. I am trying to cover all my keywords in: 1.a) Page title trying to have a length <70 1.b) Page url trying to have a length<115 My question is: should i try to focus all my keywords in both name and url page path? or only in the Page title as the SEOMOZ's guide suggest? I would go for a mix strategy with my keywords in both page title and url path name, but I do not know if the search engines PAY MORE ATTENTION TO THE PAGE TITLE, so mixing 1.a) and 1.b) would mean I am loosing keywords. I am using the WordPress All in ONE SEO Plugin. Do you recommend me this or any other plugin? This plugin has 3 input fields: a) Title tag b) Description tag c) Keywords My questions here are: a) If these tags replace the standard settings of WP as described in point 1.a) b) If the description and title tags are META TAGS that are not taken into account in terms of SEO but in terms of customer description of the contento of the page. c) Where are the keywords listed inserted in the page? In H1, H2, H3 and H4 tags? My feeling after reading the SEOMOZ guide is that this plugin is not providing any added value for SEO any more??' Thank you very much, Best regards, Antonio Alcocer
Intermediate & Advanced SEO | | aalcocer20030 -
A very basic seo question
Sorry, been a long day and wanted a second opinion on this please.... I am developing an affiliate store which will have dozens of products in each category. We will not be indexing the product pages themselves as they are all duplicate content. The plan is to have just the first page of the category results indexed as this will have unique content about the products in that section. The later pagnated pages (ie pages 2,3,4,5 etc) will have 12 products on each but no unique content. Would the best advice be to add a canonical tag to all pages in the 'chairs' category pointing to the page with the first 12 results and the descriptions? This would ensure that the visitors are able to browse many pages of product but google won't index products 13 and onwards. Am I right in my thinkings? A supplemental question. What is the best way to block google from indexing/crawling 90,000 product listings which are pulled direct from the merchant so are not unique in the least. I have previous played with banning google from the product folder but it reports health issues in webmaster tools. Would the best route be a no index tag on all the product pages and to no follow all the products in the category listings? Many thanks Carl
Intermediate & Advanced SEO | | Grumpy_Carl0