Ecommerce SEO URL Structure Questions
-
| I am in the process of developing a new Magento ecommerce store. Take for instance this website is in the apparel industry and i have the following main categories.
- Clothing
- Shoes
- Accessories
- Beauty
Sub categories for clothing would be:
- Dresses
- Pants
- jeans
- Tops
Products would be:
- Kelly Maxi dresses
What is the best SEO Structure for this?
Main categories obviously: www.example.com/clothing
Sub Categories:
www.example.com/clothing/dresses Or www.example.com/dresses (Zappos seem to pursue the second type)Products:
www.example.com/clothing/dresses/kelly-maxi-dresses/ Or www.example.com/kelly-maxi-dresses ?Which one would be the best way to structure your site? Also what about filters that available in category pages? Say if i were to filter by color. what would be the best URL? I am sure canonical tag is needed here.
New to Ecommerce SEO so i need some guidance! |
-
Please Read this http://moz.com/blog/canonical-url-tag-the-most-important-advancement-in-seo-practices-since-sitemaps
it will help you.
-
Would it create duplicated pages?
-
Hello There,
I will Recommend you to have a Proper URL structure like you have mentioned above : www.example.com/clothing/dresses/kelly-maxi-dresses/
Just Add Color at the end of the url for any filter things.
This will tell your customer Clearly where He is Going to Land by just looking at the URL.
canonical : A canonical page is the preferred version of a set of pages with highly similar content. For more : https://support.google.com/webmasters/answer/139394?hl=en
Thanks
-
What about SKU? Should i include SKU in the product pages?
What is your very best preferred method? Can you explain more about canonical? The correct way of doing it?
-
I think the best structure would be the easier to read:
I'd personally use example.com/clothing -> example.com/dresses -> example.com/dresses-kelly-maxi (but this actually something you decide.. there's no golden rule to follow. If the content is good you can even have example.com?cat_id=5 and rank perfectly well).
In this case, there's no need to repeat "clothing" it is already understood when you say "dresses".
As for the filters, the best way is to use URL parameters, following the example above: example.com/dresses-kelly-maxi?sort-by=price&order=desc
Any possible combination of the filter should point to the page where all the options are listed "naturally". If by default example.com/dresses-kelly-maxi is sorted by date added, then the canonicals on any possible filter you offer should point to that page.
Hope that helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Structure of HTML Page
Hello, Is is true that search engine give more value to some part of the page than other ? Is only the main content considered ? or are the other also given weight but very small weight ? If I have div in the main content as those considered par of the main content or no ? Thank you,
Intermediate & Advanced SEO | | seoanalytics1 -
Best Permalinks for SEO - Custom structure vs Postname
Good Morning Moz peeps, I am new to this but intending on starting off right! I have heard a wealth of advice that the "post name" permalink structure is the best one to go with however... i am wondering about a "custom structure" combing the "post name" following the below example structure: Www.professionalwarrior.com/bodybuilding/%postname/ Where "professional" and "bodybuilding" is my focus/theme/keywords of my blog that i want ranked. Thanks a mill, RO
Intermediate & Advanced SEO | | RawkingOut0 -
301 or Canonical - Ecommerce Site Question
We are making a change to our Navigation and this includes having to change the URL structure of a few pages of our site. Due to issues with the CMS (that are out of my control) we are unable to keep the current URL structure of two of our highest ranking pages. Our site is an E-commerce Site The Structure is changing from..... www.domain.com/page/highrankingpage <----OLD PAGE RANKED WELL to www.domain.com/category/highrankingpage <----NEW PAGE Generally I would have 301 'd this page but I found out that our Tech team added a Canonical to this page instead....(showing the high ranking page to the Search Engines) and on our site the visitors are able to browse the website getting the new page. BOTH PAGES ARE BASICALLY IDENTICAL (Same Content) http://searchenginewatch.com/sew/how-to/2288690/how-and-when-to-use-301-redirects-vs-canonical# Thoughts?
Intermediate & Advanced SEO | | CMcMullen0 -
How to structure articles on a website.
Hi All, Key to a successful website is quality content - so the Gods of Google tell me. Embrace your audience with quality feature rich articles on your products or services, hints and tips, how to, etc. So you build your article page with all the correct criteria; Long Tail Keyword or phrases hitting the URL, heading, 1st sentance, etc. My question is this
Intermediate & Advanced SEO | | Mark_Ch
Let's say you have 30 articles, where would you place the 30 articles for SEO purposes and user experiences. My thought are:
1] on the home page create a column with a clear heading "Useful articles" and populate the column with links to all 30 articles.
or
2] throughout your website create link references to the articles as part of natural information flow.
or
3] Create a banner or impact logo on the all pages to entice your audience to click and land on dedicated "articles page" Thanks Mark0 -
What is best practice SEO approach to re structuring a website with multiple domains and associated search engine rankings for each domain?
Hello Mozzers, I'm trying to improve and establish rankings for my website which has never really been optimised. I've inherited what seems to be a mess and have a challenge for you! The website currently has 3 different www domains all pointing to the one website, two are .com domains and one is a .com.au - the business is located in Australia and the website is primarily targeting Australian traffic. In addition to this there are a number of other non www domains for the same addresses pointing to the website in the CMS which is Adobe Business Catalyst. When I check Google each of the www domains for the website has the following number of pages indexed: www.Domain1,com 5,190 pages
Intermediate & Advanced SEO | | JimmyFlorida
www.Domain2.com 1,520 pages
www,Domain3.com.au 149 pages What is best practice approach from an SEO perspective to re organising this current domain structure? 1. Do I need to use the .com.au as the primary domain given that we are in this market and targeting traffic here? Thats what I have been advised and it seems to be backed up by what I have read here. 2. Do we re direct all domains to the primary .com.au domain? This is easily done in the Adobe Business Catalyst CMS however is this the same as a 301 redirect which is the best approach from an SEO perspective? 3. How do we consolidate all of the current separate domain rankings for the 3 different domains into the one domain rankings within Google to ensure improved rankings and a best practice approach? The website is currently receiving very little organic search traffic so if its simpler and faster to start again fresh rather than go through a complicated migration or re structure and you have a suggestion here please feel free to let me know your ideas! Thank you!0 -
Refactoring 20,000+ URLs and the SEO impact
I run a site that is largely powered by user reviews. We have almost 20,000 reviews, and each review has its own unique URL (/items/item-reviewed/reviews/1), as each one is quite lengthy and detailed (much longer than the normal Yelp review). Of course, the item being reviewed has its own URL (/items/item-reviewed), and we would very much prefer users are driven to that page rather than a review page in search results. I've been looking into ways to improve our SEO, and I'm wondering if the current structure is hurting our SEO to the item page, and if so, what is the best way to 'solve' the issue without causing future SEO issues. Basically, are the 20,000 (and growing) review pages reducing the SEO impact of the actual item pages? I'd like to get the content in the reviews indexed, but not at the expense of negative SEO impact on the items being reviewed. I have several follow-up questions if the answer to my question is indeed 'Yes, it is negatively impacting the SEO of your item page', so I'll await a response. Thanks!
Intermediate & Advanced SEO | | jhdavids80 -
Social Buttons Help SEO, 2 Questions...
Howdy Guys, I noticed a weird thing over the weekend - our main keyword has been hit pretty hard by penguin and we had dropped down to #79. On Friday I decided to change some on-page optimisation and changed the title tag and some tags. When I've ran my rank tracker this morning we have jumped up to #62... Has anyone else noticed just a simple change boosts rankings? Second Questions We took all our social buttons off the website back in January as no-body was using them but from a few recent reports I've seen having the buttons on the site help organic rankings... Is this true? Scott
Intermediate & Advanced SEO | | ScottBaxterWW0 -
Questions about 301 Redirects
I have about 10 - 15 URLs that are redirecting to http://www.domainname.comwww.domainname.com/. (which is an invalid URL)The website is on a Joomla platform. Does anyone know how I can fix this? I can't figure out where the problem is coming from.
Intermediate & Advanced SEO | | JohnParker27920