https v http is there any difference in rankings what is the best for a online chemist store?

[ReSEOlve]

Have a client that has a https site do you think its better than http for this kind of site and is there any studies done regarding any difference in rankings?

[NBGnetworks]

Signed certificates do cost money but it's relatively low if you stick to providers like GoDaddy.  Verisign and Thawte are sometimes considered a "better certificate" as the companies carry more clout but most users won't know the difference and you'll certainly pay a difference.

https requires more overhead than traditional http because the content has to be encrypted in transit.  If you submit data like checkout details, address, name, etc it also has to be decrypted by the server before it can be interpreted.  The load is really minimal for most modern servers but it's worth mentioning if you plan to use slower hosting on a high traffic site.  It can become a real bottleneck on very high traffic sites as load balancers need to see decrypted traffic which requires the use of an ssl decrypting appliance in front of the load balancer.  -- Again most of this probably isn't relevant to you but it bears mentioning.

Server(website) ---> encrypted data ---> Your browser

-Nick

[ReSEOlve]

thank you very helpful Information from both of you Do you have to pay extra for the signed certificate?

why does it effect server performance more than a http ?

[NBGnetworks]

Howdy,

https vs http has no effect on pagerank.  If my site is FunkyChicken.com http://FunkyChicken.com and https://FunkyChicken.com would have the same rank assuming they are identical.  What Geoff said is important though, you don't want to have http:// and https:// with identical content because google will see these as separate sites with identical content.  If you must have http and https with identical content look into rel canonical https://support.google.com/webmasters/answer/139394?hl=en

If you're going to do https make sure you use a real signed certificate so users don't get a warning about security when connecting.  Https isn't just for checkouts anymore it's a good practice if your site presents any semi-sensitive info to it's users because it lowers the chance of a man in the middle attack.  --This is the reason companies like facebook, twitter, etc are switching to https.  The drawback to https besides needing a signed certificate is going to be server performance if you are dealing with heavy traffic your site will require more hardware with https.

Just some food for thought,

-Nick

[SEM-Freak]

Not sure what you mean "https site". I tend to use https pages for secure areas where users are logged in or are about to submit data.

Therefore http are generally better for ranking as they are public pages.

In the construction of the site make sure pages are allocated to https or http rather than have a duplicate version of the site on either. You will need to check with your hosting whether it is possible to do this.