Getting started with E-commerce sites
-
Happy new year, Mozzers
We are about to take on our first E-commerce client which will be something new for us as we expand in 2014. Being a small outfit, we've never taken on a type of site like this before, which is great for new experiences and challenges.
Do you have any advice, recommendations, suggestions, things to look out for etc, etc when working with E-commerce sites for the first time ever?
thanks
M
-
Glad to help out.
Adam
-
That's great Adam,
Thanks so much for taking the time elaborate like this.
-
Hi Martin,
First of all, as mentioned previously, you need to spend time ensuring that your tracking software (Google Analytic's or equivalent) is set up correctly in order to accurately track, eCommerce/revenue as well as any other important goal conversions such as contact forms, enquiry forms and CTA's. Having this data tracked precisely will open up a whole world of data that you can use to identify, problems relating to how the website is designed, structured and optimised which will help you and your client in terms of improving user experience and CRO.
Get your products listed in Google Shopping.
In terms of optimisation of your products a lot of people will tell you to focus on product descriptions, copy between 250 - 500 words ect. I'd advise you to focus on creating a strong listing so as to create the best user experience:
- Clear product and page titles
- Compelling Meta Descriptions
- Clear pricing
- Strong and appealing images and videos
- Bold CTA's "Order Now", "Add to Cart", "Buy"
- Focused descriptions that highlight the products USP's/attraction and specifications (use short text and bullet points as these are easier for users to quickly scan and absorb than lengthy descriptions.)
- Visible social share options with CTA's ("Have a friend that may be interested in these jeans?" or "Show off your new jeans with friends") - let your customers help with the marketing!
Push for customer reviews and ratings.
As mentioned there are many many more things to focus on, an ecommerce site is an ever growing thing and new problems and challenges occur frequently, therefore my top tip is to monitor analytics and site performance like a hawk!
Hoep thsi helps get you started!
Adam Holt
-
Hi Gregory,
We're talking thousands (mostly clothing/accessories within a sport-specific field) of products, and they're using magento I believe.
-
Hi Martin. It will help everybody to give you good suggestions if you will tell us...
-
How many products? Dozens, hundreds, or thousands?
-
What ecommerce system are they using? Magento, Woocommerce, Yahoo, OpenCart, or _____ ?
-
-
Ok one is to get user reviews and questions/answers for products. With lost of products it can be hard to get enough content for each one, but getting buyers to add content saves time and helps with keywords you would never have thought of. There are a few software vendors that can help with reviews, bazaarvoice is one.
-
Thanks!
Any advice on the SEO technicalities of working with an E-commerce site? That's probably where we need to most help and advice...
-
There's lots but some key pointers. First set up Google Analytics to capture orders and revenue. Then monitor the conversion rate (orders/visits) for SEO, if is goes down when you optimise for new keywords it might be that these are not good at driving orders and others keywords should be focused on.
Previously you could get conversion rates for each keyword but Google are not providing this data anymore. One way of understanding conversion rates of keywords is to do a trial paid search campaign to figure out highly converting keywords to go for in Organic search.
Hope that's of some help
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Article marketing sites
Hi, I'm looking for article marketing sites in English. I have searched and analyzed over 50 sites but I have not find any with the specifics I'm searching to: high/average DA, dofollow, and the possibility to have an anchored text, any suggestions? Thanks!
Industry News | | eriksatie0 -
Is it getting harder to sell SEO services?
Is it just me, or is it getting harder to sell SEO services? SEO costs more now and takes longer to achieve results There seem to be more good SEO agencies out there (gone are the days where the primary competition was offshore outsourcers and web design agencies) It seems that the number of agencies is growing faster than the number of companies buying services As online competition heats up, it takes more and more budget to really "win" in a market, but so few companies are willing to invest enough Any others notice similar trends? What will the future look like?
Industry News | | AdamThompson0 -
Get Google To Crawl More Pages Faster on my Site
We opened our database of about 10 million businesses to be crawled by Google. Since Wednesday, Google has crawled and indexed about 2,000 pages. Google is crawling us at about 1,000 pages a day now. We need to substantially increase this amount. Is it possible to get Google to crawl our sites at a quicker rate?
Industry News | | Intergen0 -
Any sites out there that are better than freelancer and more local based and not international
Hey guys i am looking for someone local or in the us to handle my social media clients. ie: posts, blogging, tweets . Any sites where i can posts jobs better than freelancer. Also anyone know of sites that you can find bloggers to blog for your clients sites. ( more content writers , to take directions ) Thanks guys BizDetox
Industry News | | BizDetox0 -
Does Google still have a standard search result? How can I get it?
I have heard a lot from the experts that there are no "Standard" Google search results anymore. They said that most of the SERP's of Google that show up are customized/tailored for each individuals even if they are not logged-in using their Google Custom Search. My questions are, Is there still a way to retrieve the standard Google search result? How? Are these scripts will be helpful when searching on Google? *webhp?
Industry News | | RafaelRanada
*complete=0
*pws=0 watch?v=B8ofWFx525s B8ofWFx525s watch?v=B8ofWFx525s0 -
Starting an SEO Business - Stuff you need - HELP
When you started your SEO Business what software do you use to give information to your clients? How did you decide what to charge for your services? What services do you offer? Best tools to use? Any other information you think might be relevant? Thanks ahead
Industry News | | paulbaguley0 -
What is the best site-map software?
I am in the beginning stages of building a website and would like to know the site-mapping software for organizing my company's ideas. Any recommendations are greatly appreciated. Thanks!
Industry News | | canadianplum0 -
SEO sites were blasted by Panda
Just noticed that lots of SEO sites were blasted by Panda... http://trends.google.com/websites?q=webmasterworld.com&geo=all&date=2011&sort=0 http://trends.google.com/websites?q=seomoz.org&geo=all&date=2011&sort=0 http://trends.google.com/websites?q=digitalpoint.com&geo=all&date=2011&sort=0 http://trends.google.com/websites?q=forums.seochat.com&geo=all&date=2011&sort=0
Industry News | | EGOL3