Linking Out To External Sites

[deskjet]

​Hi, All

If I have created a (website, logo, email campaign) for a client and written an article about it with screen shots on my website and link to them with a (do-follow) link how does Google see the (do-follow) link?

Regards to the sites they have one link in the footer on the home page, which is a (do-follow) back to our site. Also, the websites are not in my Niche.

[artdivision]

Hey Chris,

Don't get me wrong, I am with you in leaving behind the high risks, my frustration comes more from Google's SERP results and behavior on spam sites than what you say, but I dont think a footer link for a web design company produce any sort of threat or places a site on a "churn and burn" status or even high risk. Then again I bring MNS, quick cash in, affiliates and spam in mind when I see "churn and burn" so it might be me.

[Chris.Menke]

Yiannis, I agree with you that anchor text has a lot to do with tripping the filter and that some industries are cesspools of spam.  But, as a replay to a new SEO practitioner's question, I'll stand by what what I said--it won't get anyone in trouble algorithmically.  Yes, I know I sound like Jill Whalen (and Matt Cutts) but the longer I'm in this business, the less I have a problem with that and the more I'm willing to leave the higher risk stuff to those who still have a few sites they're willing to churn and burn.

[deskjet]

Hi, Yiannis

The anchor text for linking out to the clients is either (visit brand name or visit the website here) . For linking back to my site it is (website by brand name).

[deskjet]

Hi, Chris

What you said makes sense and if I am reading your post correctly I am better of making all the sites I build (no-follow) back to me because as you said it is a link I am in control of and if I had 100 sites that is 100 (do-follow) links, which if they gain trust and Authority, could make up a part of my link profile.

In theory is this manipulating the search result having links from my clients as a (do-follow), because I am gaining a (do-follow) link with the only purpose of helping my site and in my control?

Also I will make all my internal links (no-follow) to my clients.

[artdivision]

Sorry to break the Matt Cutts buble here but while I agree with you Kered, this is more theory than practise...or to be precise, it leans more towards the exception than the rule.

For me it always depends on the keyword, the niche and which keywords you target. i have seen industry sectors (for example: "web design" related keyphrases) where indeed what you say is true and others (such as "pest control" related keyphrases) where black hat, 2003 SEO and corruption are present to such an extend it makes me sick. And I am not talking about sort term, unless sort term is 1 year and 7 months I am monitoring this industry and counting, on a sector where top 10 makes thousands of dollars per month.

I wouldn't nofollow any of the links or if I had to I would nofollow the link I send to the client web site. I would keep the footer link and bear in mind 2 things. 1) If you use anchor text you play with the keyword % ratio so be careful or put your brand name there 2) its a footer link, thus not much value.

but nofollow it? No i wouldnt.

[deskjet]

Hi, Martijn

So I am better of making all links to my work (no-follow) from my website and just leave the link in the footer of the sites I build as a (do-follow) or (no-follow)?

[Chris.Menke]

Kered,

Just nofollow them and you'll be OK.  Don't look at links that you control as an option to help you build your domain authority.  Agencies, tend to lean heavily on the sorts of links your talking about because they're so easy to acquire over time. But let me tell you, I've seen hundreds of agencies briefly rise to the top of the search results on the strength of back links from clients, only to fall off the cliff once some threshold has been passed.

You're not going to get dinged for the kind of link you're talking about if it is a singular occurrence or if they make up a small percentage of your total link profile.  The problem tends to be though, that one leads to two; two leads  to four; four leads to eight and eventually they outweigh all your other links and then, boom, you take the fall.

[Martijn_Scheijbeler]

It probably will be seen as a low quality link back to your site and to their site as it probably will be seen as reciprocal. Not sure for what kind of advice you are looking here.