How do I get impressions with specific search queries on Google places?
-
My local Google+ page: https://plus.google.com/104228491449315888832/about?hl=en
Business name: Lily Ann Cabinets
Business location: 1630 Coining Drive, Toledo, Ohio, USA
Business telephone: (800) 551-1438
Business category: Cabinet Store
Website: http://www.lilyanncabinets.comI have claimed one business on Google places associated to Kitchen Cabinets. According to my opinion, We're no.1 kitchen cabinet seller in Toledo, Ohio location. And, I am quite excited to gather impressions with Kitchen Cabinets keywords when people search from Toledo, Ohio location.
I have checked Google search result for Kitchen Cabinets keywords from Toledo, Ohio location. And, I am not able to see my website name in Google places search listing.
You can find out attachment to know more about it. Can anyone guide me to get impressions with Kitchen Cabinets search query with Toledo, Ohio location?
-
Hello Miriam,
Yes, We're going to add our full address on home page via Footer and Contact us page.
By the way, Thank you very much for your detail answers and fix my issue. Now, I am going to mark this question as fixed. And, All credit goes to you!
-
Sounds like a good idea. I'd be sure the homepage of your website and the contact us page states the same, to make it totally clear.
-
Hi Miriam,
I am going to add this sentence on my Google places listing... Let's see what happen next!
I am really happy to read your back to back reply on my issue.
-
Hi CommercePundit,
Okay, so if you do accept walk-in traffic during stated business hours, then you should not have to hide your address. Only proviso would be that Google is convinced you are a brick-and-mortar location and not a service area business. There have been instances, like with carpet cleaning companies that also allow people to drop off area rugs, in which Google may not be convinced that a business is truly brick-and-mortar. If Google thinks you are an SAB, then you must hide the address or risk penalties. To be on the safe side, I would make sure that the website and business description on the Google+ Local page include a 'come to our shop during these business hours'-type message.
-
Hi Miriam,
I want to share one more thing with you! We have listed our business on different 49 local listing websites with same address. So, It may help me to give more consideration to Google! What you think about it?
https://docs.google.com/spreadsheet/ccc?key=0AhyEDFdgDN-idEE5ZHdjYVNscE05MkhId3h2b0Nna3c&usp=sharing
I am quite excited to compile task list for this... Can you please help me to make it happen?
-
Hello Miriam,
I want to give you answer on following comment.
So, if the physical point of transactions is in your customers homes and all other transactions are handled via e-commerce, then your Google+ Local page is not in compliance with Google's guidelines. The face-to-face component of your business appears to be as an SAB (service area business) meaning that you are required to indicate this in the dashboard of your Google+ Local page, in which case, your address will be hidden.
We are handling customers at our location. If any customer walk in to our location so We're able to take order over there and fulfill all requirements.
So, Does it really matter to hide our address from Google plus dashboard?
-
Hi Commerce Pundit,
Thanks for the further details. So, if the physical point of transactions is in your customers homes and all other transactions are handled via e-commerce, then your Google+ Local page is not in compliance with Google's guidelines. The face-to-face component of your business appears to be as an SAB (service area business) meaning that you are required to indicate this in the dashboard of your Google+ Local page, in which case, your address will be hidden. Here is the language from the guidelines:
- Businesses that operate in a service area should create one listing for the central office or location and designate service areas. If you wish to display your complete business address while setting your service area(s), your business location should be staffed and able to receive customers during its stated hours. Google will determine how best to display your business address based on your inputs as well as inputs from other sources. Learn how to add service areas to your listing.
- If you don't conduct face-to-face business at your location, you must select "Yes, this business serves customers at their locations" under the "Service Areas and Location Settings" section of your dashboard, and then select the "Do not show my business address on my Maps listing" option.
Here is a post I wrote here on Moz around the time that Google announced its requirements for SABs:
http://moz.com/blog/why-you-may-need-to-hide-your-google-places-address-asap
And here is a visual guide by Mike Blumenthal to the new Places for Business dashboard which shows where these options about service area businesses exist:
http://blumenthals.com/blog/2013/04/02/visual-guide-to-the-new-places-for-business-dashboard/
It's extremely important to be in compliance with Google's requirements for SABs, or it may prevent your business from achieving the rankings you want.
Finally, regarding seeing impressions, as ImWaqas has pointed out, Google offers a way for you to see their display of the impressions your listing is getting. However, be advised that the numbers shown are not considered to be terribly accurate. Mainly, I use that area of the dashboard to be sure that a listing is getting SOME impressions, just to be sure it's not dead, rather than relying on the actual numbers shown.
Once your business is in compliance with all of the Google Places Quality Guidelines (see: https://support.google.com/places/answer/107528?hl=en) then the work ahead will be to do your utmost to to succeed at all of the ranking factors outlined in the 2 resources linked to by Chris Menke, above.
The best metric of the success you achieve will not be found in the Places dashboard, but in the number of phone calls/form submissions your business gets. This is the data that really matters.
Long answer, but I sincerely hope it helps!
-
Hi Miriam,
I want to give you answer on your each question.
- Does your business have in-person transactions with its customers, or is business handled virtually via e-commerce?
A: Yes, our business have in-person transactions with its customers and we have online Ecommerce store. You can find out attachment to know more about it.
- If your business does have transactions face-to-face with customers, do these happen at the company's location (like a showroom in Toledo) or at the clients' locations (perhaps with staff installing cabinets in customers' homes)?
A: Our business does have face-to-face transactions when we go to install cabinets in customers' homes.
If you require further information so please let me know!
-
Hello Chris,
Thank you very much for sharing two great sources about local search ranking factors! I have read it and found very interesting information over there. I can see answer from Miriam at below who has published great blog... I'm quite excited!!
-
Hello ImWaqas,
Honestly, I am aware about it and able to see Kitchen Cabinets keywords in Google places dashboard. You can find out attachment to know more about it.
I have biggest concern with good amount of impressions and clicks. I have checked search volume for Kitchen Cabinets specific for Ohio. It shows me 5400 search volume with that specific location.
So, I am quite excited to gather maximum impressions and clicks on my Google places listing.
By the way, Thank you very much for your answer!
-
Hi CommercePundit,
When setting my location to Toledo and searching for 'kitchen cabinets', I do not see your business coming up in either the local pack of results or in the first page of organic results.
Typically, then, the advice here would be that you need to build authority in order to begin appearing higher in the results. For this, the resources Chris has linked to are just what the doctor ordered. There are several hundred factors that contribute to high local rankings and a business needs to pursue many different areas of marketing in order to compete and to surpass competitors.
However, I need to take a step back first, here. We need to determine if your business is, in fact, eligible for local inclusion. After looking at your Google+ Local page, I visited your website and in looking at the custom map you've created of satisfied customers, I see nationwide clientele. I could totally be mistaken about this, but I did want to ask:
-
Does your business have in-person transactions with its customers, or is business handled virtually via e-commerce?
-
If your business does have transactions face-to-face with customers, do these happen at the company's location (like a showroom in Toledo) or at the clients' locations (perhaps with staff installing cabinets in customers' homes)?
The answers to both questions are vital for determining your eligibility. If, by some chance, your business model does not fit Google's image of what a local business is, then pursuing local rankings would be futile. Please, feel free to provide as much detail as you can and I'll do my best to advise you.
-
-
Commercial, I recommend the following as good places to start with building your Local Search knowledge so that you can get the impressions and click throughs you're hoping for:
- David Mihm is Moz's on staff Local Search expert and was also the cofounder of GetListed.org--his 2013 explanation of the Local Search ranking factors can be found here: http://moz.com/local-search-ranking-factors
- Miriam Ellis also has a great post on this topic for you here http://moz.com/blog/top-20-local-search-ranking-factors-an-illustrated-guide
-
Hi,
If you go to Google.com/paces
Go to your active listings and Click on Impressions , It will open up a detailed page where it tells you : Top search queries
You will get an idea about the keyword phrases from there.
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google is surfacing non-urgent care facilities for urgent care searches on Google Maps. How can I fix this?
I work for a large healthcare system in Utah. Google Maps is showing one of our non-urgent care clinics on searches for our branded urgent care locations ("InstaCare" is the branded term). From what I can tell, the only reason this is happening is because of a global footer on the clinic's website that links back to the urgent hub (see Imgur link for what I mean). Here's the clinic's site: https://intermountainhealthcare.org/locations/south-sandy-clinic/ Is there any way to get Google to stop doing this? Short of deleting the link in the global footer, of course. That's a no go. Thanks in advance! 5S4Jalw.png?1
Local Listings | | Marty_at_IHC0 -
Google My Business -Choosing Multiple Categories
Hi friends, I'm trying to work out what would the practice be for a business who is operating in different categories in terms of displaying those categories in Google My Business account. We have a client who is supplying both catering and cleaning products (both categories are core). In this case, listing those two categories in GMB would be alright or should I expect a negative impact on results related to both categories as we have chosen multiple categories? Any advice would be appreciated greatly!
Local Listings | | bbop331 -
How can we better control GMB photos on Google SERPs?
Has anyone had luck choosing photos to display on SERPs for their Google My Business profile pages? Recently, Google has been overriding our photo choices and they've picked some terrible, user-submitted photos to show on SERPs. Our clients are understandably upset about this and we've tried flagging photos which works only a small % of the time. When we call Google they say they can luckily remove individual photos, but this isn't too scalable across dozens of clients we work with. How can we have better control over the photos that show on GMB listings? Any suggestions or best practices would be appreciated! Attached is an example of one we have showing on SERPs for a dealer. Screen-Shot-2017-10-25-at-2.16.52-PM.png
Local Listings | | SummitAuto1 -
Bing Places Listings for Real Estate Agents in the same office?
We've got a client that has a number of real estate agents that operate out of the same location. There are clear guidelines for how to approach this with Google My Business (https://support.google.com/business/answer/3038177?hl=en) but I'm having no luck finding resources as it relates to Bing Places and individual practitioners. Does anyone have experience with this within Bing? Essentially the client wants to maintain the office itself as a location, and there are agents that want to create/claim pages that would utilize the same address. Thanks
Local Listings | | TopFloor0 -
Our satellite office isn't showing up on Google maps. How can we add it?
We are trying to include maps to our locations on our "Contact" page, and in taking these maps from Google, we came upon the following issue: We have Google+ listings for several of our satellite offices, which are set up through Carr Workplaces. When we look on maps, we can only find the Carr Workplace listing, rather than the listing for our business at that location. Obviously, we don't want to display the map that way on our own page; we want the map to show our business name. I realize that Google only wants fully-staffed businesses to be displayed on maps, and so whether or not we belong there is up for debate within our company. That said, we'd like to know how to make the maps listing work regardless. Thanks!
Local Listings | | ScottImageWorks0 -
Awesome ranking (place 1/2) but my CTR is damn low! Some thoughts...
Hey all, with a few projects I'm ranking really great. Having a good amount of impressions with terms that have decent search volume. Webmasters shows: "tax consultant city" Ranking 1.4 => 1056 imp => 3% CTR "seo city" Ranking 1.2 => 329 imp => 1% CTR Whats up here? Competitors are seaching a lot but not clicking? Brand issues? Can't believe that. Title is boring? German titles a are longer... So I don't have enough room to play. Should I get rid of important keywords? Maybe I don't need them to rank? Gives me room for tests. Local Box is steeling all the clicks? We are in the local listings and above. Payed Ads are steeling all the clicks? At this point we don't use AdWords because of high costs and our great organic rankings It would be great to hear your thoughts. Cheers
Local Listings | | PascalKremp
Pascal0 -
Help with Google Places, local listings & Google+ please!
Hi all, I work for enterprise app development & mobile consultancy, Mubaloo. I recently asked a question around getting better rankings for London-based search results. One answer was to set up a local listing for Mubaloo's London office. I thought I had done by setting up our London office up on Places for Business - is this the same as a local listing? In addition to this, I can't connect our existing Google+ page to our local Mubaloo Bristol & London listings as Google has created separate pages for each! Is anyone else having this issue? Can it be resolved?
Local Listings | | donaldsze0 -
Google custom url options - Brand Name or Keyword
Hi All, Recently we were given the option to choose from two custom urls for a car dealership's G+ page:
Local Listings | | EEE3
+brandname
+locationdealershipbrand Made up example:
+scottford
+nyford My gut tells me to choose the +brandname option, but curious to see if anyone had any other input about how the "location + dealership brand" custom url choice could impact local search results, if at all. (I was surprised that it even came up as an option because to me it echoes EMDs...) Thoughts? Thanks!0