A Hummingbird Question
-
So with Google SERPs looking for more customer intent and especially to direct questions eg, How much does a x cost? Where can I find x etc - is it good practice to create a bank of Q&A's on site or is it sufficient to have good quality content on the subject matter stating the costs of x and where you can find it written in a customer friendly manner?
Will a bank of Q&As add any value if they directly answer the most likely search questions?
Thanks
Ash
-
Thanks Jeff, guess i could link our from the site to the fuller explanation in the Blog Post?
Ash
-
I agree with Chris and would like to add that if you have quick and easy answers, then an FAQ would be sufficient. However, if the answers are more lengthy or could be expanded on into a blog, it would be worth taking the time to create a high-quality piece of content explaining to your audience, which could then be shared with others.
-
Thanks Chris that makes sense - think I was trying to over think it !
Ash
-
Rather than look at it from a search perspective look at it from a user point as that's what the search engines are trying to please. Would it benefit users to have a list of F.A.Q ?
I would say if it helps users then go for it and if they find it helpful and even link out Google will like it and everyone wins.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Newbie question - Optimize homepage or create new page?
Hey everyone! I'm new here and wondering if anybody could help with a question. I'm trying to optimize for the keyword "meet people". I've attached a screenshot of the Moz SERP report for the top 10 results for this keyword for Google (UK). Unfortunately my domain doesn't make the top ten - we're currently raked 11th. My domain - tastebuds.fm - has a domain authority of 53 and the homepage has a page authority of 61 which is way way above the scores for the 1st placed result. What am I doing wrong? Should I focus on competing using a page that contains the keyword eg. http://tastebuds.fm/meet-people OR should I work on improving the 11th place of my homepage by tweaking the content? Bear in mind I already have an A grade for on-page optimization of the homepage for the keyword in question. If I decided to optimize a new page... how long would it take before I ranked well for the page if the only place it was linked was from the homepage? Also what should I put on this new page? Our homepage already converts well so should I duplicate it somehow? 4ENqCPz.png
On-Page Optimization | | AlexTP0 -
Internal linking question
I have a Q&A site which I am struggling to get ranking well in Google. I had a few questions 1. Should I be doing some internal linking and if so how is it best to do this? Should I go back into users questions and change certain keywords to links if applicable? 2. Should I be nofollowing the index pages ie /p1 /p2 of discussions? 3. If anyone has chance to look at the site and let me know if there is anything else I am doing wrong I would be really grateful. Thanks
On-Page Optimization | | oliboy0 -
On-Page Analysis Question
Hi, I have a question about the On-Page Analysis report. I am tracking two different keywords for our campaign: "Private Dining" and "Private Dining Sacramento". We are ranked 8th for Private Dining Sacramento but we have an On-Page analysis rating of F. While on the other hand we are not ranked in the top 50 for Private Dining but have an A on-page report. When looking at the on-page report it makes sense that we have an F for Private Dining Sacramento as we don't use that keyword anywhere on the page. We only use Private Dining. However, we are still ranked for Private Dining Sacramento and not for Private Dining. Should we update our keywords/text to use the Private Dining Sacramento keyword instead of the Private Dining? If we add Sacramento will we also get credit for Private Dining because it will still be part of all H,P and A tags we use? Sampe Report | Keyword | Grade | Google US |
On-Page Optimization | | Three29
| URL | Current | Change | Rank | Change |
| | Private Dining /private-dining | A | No-change-icon | no data |
| | Private Dining Sacramento /private-dining | F | No-change-icon | 8 | No-change-icon |0 -
Blog Question
Hello! I try to add as much fresh content to my site weekly, I do also have a blog that I update 3 times per week. Will google crawl frequently if I am updating info on my wordpress hosted blog when my blog name is www.blog.mywebsite.com? and the sites name is www.mywebsite.com? Will they treat them as separate domains? Thank you!!
On-Page Optimization | | TP_Marketing0 -
Site structure question
I'm currently working on a very awkward custom-WP setup, in which I can't maintain the present drop-down navigation menu without having those pages under a parent or without completely recoding everything. I have two requirements, for SEO purposes I'm looking for the following structure for each targeted landing page: www.example.com/landing-page as opposed to www.example.com/sub/landing-page Of course, having my landing pages as a child, I get the latter of the two. For navigational purposes they need to fall under a specific category in a drop-down menu. With any other theme or setup this is an easy fix, but not here. What I have now is that the landing pages are currently placed under a parent category page. But, they have custom permalinks. The permalinks are setup as follows www.example.com/landing-page But, technically the exact structure is still www.example.com/sub/landing-page which then redirects to the custom permalink. So, my question is - in an attempt to get my most important landing pages close to the root for better PR and crawlability, do I still get the same benefit with my current setup? Is this structure I have, better, worse, or indifferent? Thanks.
On-Page Optimization | | JayAdams320 -
Rel canonical tag question
Im trying to to fix my duplicate content problem with my catagory pages in my shopping cart. I have read about adding a rel canonical tag to the page so it links back to the main catagory page. So if I add a rel canonical tag to the main catagory page it will show up on every other page for that catagory like page 1 page 2 and so on and it will have the tag linking back to the main cat. That should fix it it right? Now that being said I cant seem to add the tag invetween the head tags. I can add it to the body where I can add content. Will the rel canonical tag work outside the head tags? Any other ideas on this fix? I contacted my people that host the cart to see if they have any features to help this will see what they say.
On-Page Optimization | | Dataken0 -
Newbie with a few questions
Hi! First post here. Would be great if someone could help me out with a few questions: 1. When I search a brand-name, there are 6 pages in 2 columns listed right below the brand in the SERPS. Is it possible to choose which pages in the "category list" that Google shows? 2. From what I've understood, the keywords being included early in the content is of much higher importance than using them in a perfectly structured tag hierarchy. Instead of using a hierarchy like this: I could use something like this (which reads much better): ****Would this make any difference? 3. My category pages show up in the search listings. Is this a bad thing? Should I nofollow or noindex? 4. Category and author pages triggers duplicate content in seomoz. Should I do anything about it? Should i make all the excerpts unique to avoid this? 4. Is the title tag recommendation of 66 characters with or without the brand name? Am I good as long as the post part of the title is less than 66? Remove the brand name from the title all together?****
On-Page Optimization | | mathiasppc0 -
I have a direct question about file structure.
This question is about a new file structure and SEO friendly URL's. Does a file name make a difference? I have a direct question about file structure. Our old site was formated with a URL of http://rousechamberlin.com/about_us.aspx our new site is structured http://rousechamberlin.com/AboutUs/ no file no extension. As the SEO guy of the company and not the programmer my feeling is this is killing us. Does anybody have any thoughts on this?
On-Page Optimization | | HeadWebChef0