No Domain Link In Press Release, What About Yelp?
-
Hi Moz,
I understand that using a PR for SEO benefit is old-school, black hat, and largely outlawed by Google. We are simply trying to get our name pushed further into the local market, i.e., using a press release for it's natural intention.
Our company offers free quotes through our site and the scheduling of jobs with new clients is largely done online. I think it seems silly NOT to have a link to our URL in the press release, but rather than poke Google, we're fine omitting it.
However, would linking our Yelp near the end be a big deal? Yelp no-follows their URLs back to the company site so there isn't a risk with pumping up a support link through PR and we can provide SOME clickable link to our information.
Thoughts?
-
Thanks for the responses guys. We'd considered no-following a bare URL our brand name anchor (in fact, many PR agencies make no-following a requirement now since Google yelled at them), but were concerned about other web publications reposting it without no-follow. We're still dealing with past spammy URLs the previous "SEO team" supplied, so I'd rather not risk it.
I think we'll go with Yelp, especially since we generate many leads through them anyway.
-
Using Press Releases for SEO and link building purposes is defiantly and outdated idea and it might hurt you if you use today but the idea of using Press Release in its core is not a bad idea at all.
You can still use it as similar to yelp, good PR companies like PR Web no-follow your domain name. Also, try to use brand name as your anchor text (or may be a naked URL) so that it looks completely natural.
Hope this helps!!
-
Hey,
Using Yelp is not a bad idea at all! This will strengthen your Yelp Page that indirectly strengthen your website.
Using PR for SEO Purposes is outdated but it can be used for branding. Use nofollow link in PR to link your website with your brand. Something like this Your Brand Name. This will make it completely ethical from Google Point of View. Additionally, you can give dofollow link to Yelp Page!
I hope, this will help!
Regards
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Press Mention with No Link
Hey guys, I have a client who got a nice little mention recently in her local news online, but the news site (like many I notice) does not link any content in their articles. Anyone have a creative idea for leveraging this type of mention? She is an attorney and the article mentioned her as the defense attorney on the case. Any ideas would be much appreciated!
Branding | | RickyShockley0 -
Scribd embed links - bad idea?
My client's site in question has a TON of outstanding, constantly updated, highly detailed articles. The site owner also has a branded collection of nearly all of them on Scribd. I guess I can live with that because dupe content isn't an issue and the pdfs there link back to the site and another domain of ours. Plus it gets a lot of eyeballs on our newish brand and content, and we can run reports on users. BUT, we have Scribd social share buttons on each article on our site that (among other things) allows a user to grab a direct link to the content on Scribd or an embed link for their blog or whatever. So, two questions really - Foremost, shouldn't we get rid of that embed option on our page? I mean, isn't is stealing from our backlink potential? I can't imagine juice would somehow pass back to us through a Scribd-located doc or embed but I haven't found info affirming or contradicting that. And secondly, isn't a Scribd collection a bit analogous to posting videos on YouTube and hoping your page will ultimately benefit from it via clickthroughs, etc? At this year's MozCon I heard a strong argument against that. Thanks -
Branding | | Jen_Floyd0 -
ECommerce Sites: Sub domain vs. Unique Domains
Hello everyone! I manage 3 large eCommerce sites that sell textbooks, digital learning solutions, electronic teaching resources, etc., to three different markets in the education space (K-12, College, and Post-College/Career Search). Currently, the 3 sites live on three different sub domains of the companies main domain. Is this best practice? I assume we want all three under the same domain to consolidate domain authority. But... What if I told you that we have dozens of sub domains of the companies main domain? Some are for marketing sites, some are for digital products, some are customer-specific sites, etc. We probably have close to 100 sub domains that are used regularly. Then what if I told you that the company doesn't hardly even use the root domain (other than a handful of old pages)? Even the root domain redirects to a sub domain. Just looking for some insight on this, as I will be doing an SEO/marketing/conversion overhaul going forward. On a side note, we use Magento as an eCommerce platform, and it's rampant with duplicate content, duplicate page titles, pages with too many links, and so on and so forth. That's another problem for another day...
Branding | | brad.s.knutson0 -
Which Domain Name to Choose
A non-profit I run owns two domains - ChristianSimplicity.com and SimpleLivingWithGod.com. I have just started producing content under ChristianSimplicity. These are long-term projects and we have resources to commit to them. They do not need an economic return and that is not going to be sought. Ultimately I want the sites to rank high on the key words like - Simple Living Living a Simple Life Living Well The Good Life Christian Lifestyle Christian Simple Living I have a two part question. . . I'll ask the first part now. The second may be irrelevant depending on the first answer. **Which domain name of the two is best to start out the site? ** We already have some content on the first site, but are early enough in the process that it isn't a big deal for us to switch and I don't think we will lose too much with respect to rankings. Will the second domain name partial match on key word phrase help significantly more in ranking for the harder term Simple Living? I already rank 14 for Christian Simple Living - and I'm willing for that to drop to have the longer term goal of ranking higher on Simple Living. Thanks.
Branding | | WithGodInc0 -
Do .CO domains rank up just as easy as a .com domain?
I have ran across a very good .CO domain and am thinking about making it into one of our main websites. I have no experience with them. I have used/bought just about every other domain type out there, but I have never used a .CO yet. The domain I was able to purchase was seobusiness.co for $5.00 - regardless if I am able to use it for our main brand if they don't rank up the same, I will use it for something else. The site isn't up yet btw, so no need visiting it... The keyword gets 1600 exact hits a month give or take a few of course - thats just the Google tool estimate. Matt Cutts says that they can rank up the same, but I am looking for more than this. Does anyone have some proof that .co's can rank up? I hate to put 2-3 months of solid work into this to rank it up for SEO business and it doesn't want to rank due to the .co. Thanks in advance for your time.
Branding | | MarketingOfAmerica0 -
Social Media Icons for trust - have link land them on a social media page or have them stay on the page with like, tweet, +,etc?
An interesting question arises out of a conversation with one of my team. We were talking about FB pages in particular regarding a client and I am for icons that allow for trust without leaving the client's site page (I am from a direct marketing background originally and am against sending them somewhere else). She was pointing out that we had a client who has a FB page and we were not sending them to that page. I explained how I do not like to gain a bit of trust by sending them off site because it is the opportunity to lose a conversion by them becoming distracted. I also thought of a client who has over 100,000 likes, shares, etc. and who still is in the direct sales business at the end of the day; were they better off with a prospective client/customer to send them to their FB page/Twitter page, etc. or should they stay on the commercial site? I still believe that in the bricks and mortar world, I would not have a customer who came in to buy/look at a TV first go down the street to a social club for people who liked my company and then hope they come back and buy. Also, is there an opportunity to close a sale that would not have been closed by virtue of sending them away or to increase the size of the sale (remember, this must be such a sale increase or probability of sale increase as to outweigh the risk of loss of a client who would have bought)? I look forward to your assistance.
Branding | | RobertFisher0 -
Domain Name Value?
Hi, I am going to start a new website What I want to know is: www. keyword1 and keyword2 . com If I buy www. keyword1and . com And I put /keyword2 will this get any value? Or is it better to find a shorter more branded domain name.. rather than chasing for value from Google.
Branding | | mosaicpro0 -
Is adding SEO links within Clients Footer good?
With the Google Panda update craving quality, relevant content is it acceptable to place a targeted keyword within other customers websites such as " SEO in ......" ????? Cheers
Branding | | samr2170