No Domain Link In Press Release, What About Yelp?
-
Hi Moz,
I understand that using a PR for SEO benefit is old-school, black hat, and largely outlawed by Google. We are simply trying to get our name pushed further into the local market, i.e., using a press release for it's natural intention.
Our company offers free quotes through our site and the scheduling of jobs with new clients is largely done online. I think it seems silly NOT to have a link to our URL in the press release, but rather than poke Google, we're fine omitting it.
However, would linking our Yelp near the end be a big deal? Yelp no-follows their URLs back to the company site so there isn't a risk with pumping up a support link through PR and we can provide SOME clickable link to our information.
Thoughts?
-
Thanks for the responses guys. We'd considered no-following a bare URL our brand name anchor (in fact, many PR agencies make no-following a requirement now since Google yelled at them), but were concerned about other web publications reposting it without no-follow. We're still dealing with past spammy URLs the previous "SEO team" supplied, so I'd rather not risk it.
I think we'll go with Yelp, especially since we generate many leads through them anyway.
-
Using Press Releases for SEO and link building purposes is defiantly and outdated idea and it might hurt you if you use today but the idea of using Press Release in its core is not a bad idea at all.
You can still use it as similar to yelp, good PR companies like PR Web no-follow your domain name. Also, try to use brand name as your anchor text (or may be a naked URL) so that it looks completely natural.
Hope this helps!!
-
Hey,
Using Yelp is not a bad idea at all! This will strengthen your Yelp Page that indirectly strengthen your website.
Using PR for SEO Purposes is outdated but it can be used for branding. Use nofollow link in PR to link your website with your brand. Something like this Your Brand Name. This will make it completely ethical from Google Point of View. Additionally, you can give dofollow link to Yelp Page!
I hope, this will help!
Regards
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Links in clients footers
I have one quick question. Maybe you can just point me to the correct post... We have currently been adding our own website link in the wp copyright footer of clients websites that we build and design. We understand that this is not the best option for SEO since it might be punished by Google as spam. Can you please recommend a better solution for this? From an SEO standpoint is it best to just remove the links? Make them nonfollow? Add it to a "Website Credits" page or "About Us" page. I always discuss this link with all clients and offer a discount which 100% of them take in the end. I just need to work on our ranking a bit now and see that this could be hurting things more than good.
Branding | | SeattleWebGuy0 -
Which domain will perform better on google.com? californiaweb.co OR webthreedesign.com ?
Which domain will perform better on google.com? californiaweb.co or webthreedesign.com ?
Branding | | Web3Marketing871 -
Linking new domain to existing domain or....
We have a client's domain that has been live for 8 years. truthbook.com. With the new changes to Google, no matter what we do, we cannot get the words Urantia Book to connect with the website and lift it's search engine returns to the first page where it was for the past 4 years.. It is clear, that no matter what Google may say, the most important factor is having the actual words urantiabook in the domain is imperative. We know it was that way before Google changes (they were always on the first page) but now the client cannot get back on the front page. The mission and theme of the site is Jesus in The Urantia Book. So it is not a stretch to acquire urantiabookandjesus.com and forward it to truthbook.com The question is, "will they get any bang for the change? If they considered changing the actual main domain to urantiabookandjesus.com or .org and forward truthbook.com to it, will they be hurt by that strategy? " Thanks, Jim
Branding | | jimmyzig0 -
What is the weight of .pro domains? Will they rank?
.pro Domains have ben out there for a while but seem to as late started to be adopted. Thoughts and opinions welcome.
Branding | | bozzie3110 -
Using Press Release For Promoting Linkbait?
We all know that a thinly-veiled ad masquerading as a press release is not a good link building tactic. Of course, if the press release is newsworthy, then it can generate some real publicity and honest backlinks. My question is a bit more specific - are press releases an effective way to promote linkbait to niche websites/bloggers? Has anyone had success using press releases to promote linkbait to relevant bloggers and websites in their niche? My gut tells me that most niche bloggers are not reading press releases on a daily basis to find story ideas. I know that outlets like the Huffington Post and TechCrunch pay attention to press releases, but I'm guessing most blogs not run by professional journalists do not. Anyone know if this is a generally true assumption? Anyone know of a way to get a better feel for the type of bloggers that are signed up to get press releases from PRNewswire or similar services? (In other words, how do you figure out if bloggers in your target groups are signed up to get press releases?)
Branding | | AdamThompson0 -
How to capitalize from a press release?
My largest client, a financial services outfit are about to launch a major new service. As part of this, their PR agency is about to issue a press release that will go to financial journalists and the whole stock exchange. Is there some way, as their SEO advisor, that I can increase the impact of this and help them to further benefit? Thanks in advance...
Branding | | generalzod0 -
Is it a bad idea to have a catchy brand name url redirect to an exact match domain
A friend wanted to setup a website where people would share and vote on "widget" ideas where the winning idea got build for free. They bought cute the domain name widg.et and branded their site as widg.et. However, for SEO, they are having widg.et forward to www.sharewidgets.com. Then, to complicate things further, they changed their business model to remove the voting feature and now the site is just set to show off the widgets they've made and let people order new custom widgets. They might add the voting feature back later. "Widget" and "widgets" in this case has an SEOmoz difficulty of 72% and 71%, so quite high and none of the two word or long tail phrases have much traffic. What do you think they should do: Remove all domain forwarding and use widg.et as their only domain as it's less confusing and better for branding Get another domain that includes their keyword widget for the SEO exact match benefit Keep it as is, even though "sharewidgets" is no longer quite as applicable Many Thanks!
Branding | | skincareseo0 -
Hello peers, can anyone recommend a good software system for generating external links? Any help would be appreciated.
We are looking for a good online software system that can help increase our number of external links.
Branding | | balboafinance0
