Client is not ranking on Google For Brand Name Search but is on Yahoo and Bing
-
We have a mobile app development client that recently 6 months ago changed their domain name to www.FSStudio.com. So they are concerned that they don’t rank on the first page for the brandname phrase “FS Studio” On Google. They do rank on the first page for this phrase in Yahoo or Bing. But why is Google returning search results for stuff like Free Studio? I know this fairly obvious question which the answers may be that they need more authority or backlinks because their name happens to be a fairly competitive search for stuff that is unrelated. Any suggestions? We are going to be optimizing and creating a lot more content. Is this just that they need to mention their name FS Studio more frequently throughout their website? Here is a screenshot from Moz’s Keyword difficulty and SERP Analysis tool.
-
Just wanted to add my two cents and make sure you're all set. Pretty sure everyone here nailed it. The brand name is a little ambiguous and there are other things our there that could legitimately rank for that. It is a little curious how Google is not ranking it for the brand yet Binghoo is.
One quick example, the Twitter account still links to their old domain - https://twitter.com/fsstudiodev - fix a whole bunch of little things like that and in aggregate they should add up to more clear brand signals.
One thing I'll mention which no one else did ----> Rel Publisher - this connects the G+ page to the website and is probably THE most powerful brand signal you can easily send in Google's eyes. I would do that as high priority.
-
Well it sounds as though everything is in place then (assuming it is a 301 and not a 302 redirect). It may just be that they have picked a difficult brand name to rank for, which in that case, concentrate on building the brand and you should hopefully see the rankings sooner rather than later.
-
Hey Karl, Thanks a lot, say we checked webmaster tools their no penalties. The other name of the company before is call ed FlakaSoft which i guess is what the FS is abbreviated for. When you type in they rank for first and it redirects to the new site.
-
Wiqas,
Thank you also for your helpful suggestions.
-
Thank you very much for taking the time to look at this it was helpful.
-
Hi Andrew,
When they changed their website, did the ensure that the necessary redirects were put in place so that any authority from the old website was changed to the new one?
It may also be worth checking for any penalties, algorithm or manual. Check Webmaster Tools for any messages to double check. Have they ever ranked for their brand name? Did they rank for their old brand name?
It could be, as the other 2 comments say, just be a lack of authority and quality links but it is definitely worth checking that redirects and penalties aren't having an effect because you could be fighting a losing battle if it is one of these problems.
-
Hey Andrew,
This issue comes with new websites with low authority! Currently you have
- Just 21 Referring Domains
Try to link with more. Your Anchors are non-money which is a good thing in deed but you can use your Brand as Anchor "FS Studio" This will help to get visible on Google for your brand name.
Currently your anchors are not pointing to your Brand Name at all: http://screencast.com/t/nHfp4tjQpmb
Best of luck!
Regards
-
Andrew,
The site in question has low authority compared to the ones showing up in the first page. Google is somehow associating your brand with a software called "Free Studio" and sites with almost impossible to beat authority are ranking above.
Google, compared to Bing (and Yahoo! that serves results from Bing), uses different ranking mechanisms.
In order to "claim" your brand's name, I'd suggest you establish several business listings pointing to the site, such as:
- Facebook Page
- Twitter Profile
- G+ Page
- G+ Local
- LinkedIn Page
- Crunchbase
- Yelp
- etc.
Try to put your company out there, expose its name as much as you can without purchasing any "featured listing." Once you have all those steps completed, compare results and see if the brand name starts to show up.
Another approach would be to "extend" the brand name, removing the FS and using the actual significance of those 2 letters ("FS" means?). It should be easier to compete with other sites instead of the ones that are currently returned by your brand query: "FS Studio". Softonic, CNET, afterdawn are not easy targets.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ranking more than one page.
Our travel website has a number of different places listed. The layout of each place is the same as the next. On place ranks on page 1 for its keywords where as others do not. Is there a tool of some description that may identify why this is.
On-Page Optimization | | twiguins0 -
Unexpected ranking
We recently built a page for a client which consisted of a one paragraph of about 30-40 words, We weren't expecting this to rank, but it has ranked at #3 on UK Google. So, we are now trying to work out the likely reason for this, as pages which we have optimised do not rank this well. We realise there are a number of factors which influence ranking, but on this particular page we have a news module at the bottom of the page containing 8 short intros to other related content. Could it be that search engines are ranking for the main content shown by the menu link and the 8 short intros associated with that main content? Hope that makes sense. Thanks Ian
On-Page Optimization | | Substance-create0 -
Should I block google indexing "search.php"
My question is I have a search page on our website , you can search by date, number of people staying and so on, I am just wondering should block this in the robots.txt ? Because we have pretty URL'S already for searching by county and searching by towns. I cannot see any benefit of having e.g "search/search.php?sp_dateFrom=16%2F12%2F2015&sp_dateTo=23%2F12%2F2015&sec_drop%5B%5D=727&spesh_town_id=764&q=&occupants=5&bedrooms=3&submit=SEARCH#search" indexed. Would I be correct in doing this ?
On-Page Optimization | | McCaldin0 -
Why Am I not Ranking ?
Despite having a A in the on-page report card. The keyword I am trying to optimize my site for is not ranking at all in Google. What could cause this ?
On-Page Optimization | | Pzabarko0 -
Main page deindexed by google.
3 days ago our main page('/') has stopped appear in google results. Rest of pages works fine. Even our main page from canadian version of site with similar content works fine. Some times canadian page appears for key word where we had our com version before. But I think this is just result of disappearing com version. Any suggestion were to look? Messages box in google webmastertools is empty. Could this be the question too long page title? PS: Does any way exist to check if we were punished by Google and reason of this? For Bing and Yahoo everything works fine. PPS: We have just found that "cache:our_site.com" and "info:our_site.com" returns in google our_site.ca. So this should be reason of problem. So now we are looking how to fix this.
On-Page Optimization | | ctam0 -
Should I Remove This Subdirectory From Google?
On my site, I have a subdirectory. It posts articles from a bunch of websites that my readers are interested in & links back to all of those sites. There is no original content in it. There are over 1700 indexed pages in this subdirectory. The rest of my site has about 500 (all original content). The search engine traffic for this subdirectory only accounts for 3.9% of my sites overall visits. Should I consider removing this subdirectory? Could all the duplicate content be hurting the rankings of my legit pages? What do you all think?
On-Page Optimization | | PedroAndJobu0 -
Can Other Websites You Own Affect Your Rankings?
Let's say you own three websites. One is low quality and Google frowns upon it, another is moderate and a third has stellar unique content. Would Google penalize the third website because you own the first website? On a related note - If you were banned from Google AdWords, would registering a site in your name potentially harm your rankings?
On-Page Optimization | | DerekP0 -
Google Page Rank of my site has dropped from 4/10 to 3/10
Google Page rank of my website has been dropped after Panda Update. Can anyone help me out to tell me the possible reasons about the same. We have tried to make our website more lively and user friendly. We have indulged some graphics to make it more attractive. But it seems it backfired us. my site is http://www.myrealdata.com as well as Google page ranking of my Quickbooks hosting page has been dropped as well. It would be great if someone can help me out with expert suggestions.
On-Page Optimization | | SangeetaC1