Does changing Anchor text of old built links raise a red flag in Google?
-
I have lot of links (10000+) built against Exact match anchor text so what is solution to that now?
Other than disavowing them all, May I change the anchor text of those links (From Exact Match To Brand Name or naked URL)?
Does Google have algorithms to detect anchor text changes and if so, do those algorithms detect these sorts of changes and raise a red flag on sites doing it.
I respect your opinions but please only comment if you are sure about it because I am already facing a penalty so can't afford to get another.
-
If you have a lot of links that you can control the anchor text on, that's a pretty sure sign that you should remove them. These aren't the links that Google is going to reward or ignore in the long term. Whether you're currently being hurt by them would require a very thorough review on an expert's part, but I'm sure that links you place manually are links Google doesn't want to count.
There are thoughts that Google is using its "link churn" patents to use the rate at which anchor text or links change as a part of rankings, but it's not known exactly how the mechanism works. Regardless, if the links are spammy and you're subtracting spammy links rather than adding, you won't get hit by any mechanisms designed to flag artificial rank manipulation.
Do try to remove links before you disavow them. Disavow is a last-ditch option, and Google still won't accept it if no effort has been made at removal.
-
first of all: you won
t get an answer here that you can rely on like a guarantee! The only thing you
ll get are opinions and maybe experiences... that might sounds a little bit frustrating but that`s it.What I can tell you from my experience is that changing the anchor text of such a high amount has a very big chance to raise a red flag. Officially it
s not known that google has an algorithm to detect that BUT I won
t rely on that!If Google has already marked those links as "bad" the only way to overcome this issue is nofollow or to disavow them... if they were just a few ones this wouldn`t be such a problem but according to your numbers I would not recommend to rename them
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Changing old style WP menu built with child pages or not?
Hi Mozzers, the very old theme of my client's site doesn't support the new WP menus, so the menu structure is built in the old way, with parent and child pages. For example the page whose url is www.site.com/rent/ is top level and the sub pages are like www.site.com/rent/cars/ or www.site.com/rent/trucks/ Also there are third generation pages like www.site.com/rent/cars/fiat500/ Since I am changing the theme, I am going to use the new WP menu system and I'd like to know if this parent/child url structure may hurt link equity propagation. My question is: should I detach the child pages from the parents and, according to that, change the urls of the child pages from:
Intermediate & Advanced SEO | | DoMiSoL
www.site.com/rent/cars/ to www.site.com/rent-cars/ (and of course 301 redirect them) ? Or is it ok to leave the pages' url in the old parenting way? What is the best practice? Thank you very much! DoMiSoL Rossini0 -
Google local pointing to Google plus page not homepage
Today my clients homepage dropped off the search results page (was #1 for months, in the top for years). I noticed in the places account everything is suddenly pointing at the Google plus page? The interior pages are still ranking. Any insight would be very helpful! Thanks.
Intermediate & Advanced SEO | | stevenob0 -
Link Building And Anchor Text Placement
Hi everyone, I can't seem to find a concrete answer on how anchor text is going, so I'm hoping you all can shed some light on it. We were asked to do a few guest blog posts, and I wanted to figure out what's the most effective way to use the backlinks. Granted, I know user experience is most important, but since we have control over the topic, I can tailor it so that won't be a problem. Other than user experience, how should I approach it? Things I'm considering: 1. Should I use branded text or keyword text? Kemp & Ruge Law Group vs car accident attorney? I've seen some reports of exact match anchor text causing some penalties, but I'm thinking that's for like thousands of links. We barely have any. 2. Should we point the links to our homepage to help our domain authority or to the page with the keyword phrase we want to rank higher? Thanks, Ruben
Intermediate & Advanced SEO | | KempRugeLawGroup0 -
Link Research Tools - Detox Links
Hi, I was doing a little research on my link profile and came across a tool called "LinkRessearchTools.com". I bought a subscription and tried them out. Doing the report they advised a low risk but identified 78 Very High Risk to Deadly (are they venomous?) links, around 5% of total and advised removing them. They also advised of many suspicious and low risk links but these seem to be because they have no knowledge of them so default to a negative it seems. So before I do anything rash and start removing my Deadly links, I was wondering if anyone had a). used them and recommend them b). recommend detoxing removing the deadly links c). would there be any cases in which so called Deadly links being removed cause more problems than solve. Such as maintaining a normal looking profile as everyone would be likely to have bad links etc... (although my thinking may be out on that one...). What do you think? Adam
Intermediate & Advanced SEO | | NaescentAdam0 -
Why Are Rich Snippet Stars Red On Google?
I'm using RDFa rich snippets markup on my site and on Google's Structured Data Testing Tool the 5 stars come up in yellow in my listing. On the web today I checked on indexing progress and the stars are 'red' in the listings - any idea why this might be? Is Google switching them over universally or is it something else?
Intermediate & Advanced SEO | | Ubique0 -
What's the news on sitwide nofollow links and anchor text penalties
Is it possible to be penalized for sitewide nofollow links because of anchor text penalties, even if you use branded anchor text?
Intermediate & Advanced SEO | | BobGW0 -
I currently have a client that has multiple domains for multiple brands that share the same IP Address. Will link juice be passed along to the different sites when they link to one another or will it simply be considered internal linking?
I have 7 brands that are owned by the same company, each with their own domain. The brands work together to form products that are then sold to the consumer although there is not a e-commerce aspect to any of the sites. I am looking to create a modified link wheel between the sites, but didn't know if my efforts would pay off due to the same IP Address for all the sites. Any insight on this would be greatly appreciated.
Intermediate & Advanced SEO | | HughesDigital0 -
Dynamic Links vs Static Links
There are under 100 pages that we are trying to rank for and we'd like to flatten our site architecture to give them more link juice. One of the methods that is currently in place now is a widget that dynamically links to these pages based on page popularity...the list of links could change day to day. We are thinking of redesigning the page to become more static, as we believe it's better for link juice to flow to those pages reliably than dynamically. Before we do so, we need a second opinion.
Intermediate & Advanced SEO | | RBA0