Switching forum software - 301 redirects?
-
Hi everyone
I'm working on a successful Wordpress site that also has a forum attached. The forum currently uses YAF forum software, which requires Windows hosting.
The site owner wants to switch to Linux hosting. This is not a problem for WP, but it does mean that we'll need to transfer the forum to Xenforo or something similar that runs on Linux. We're OK with the technical side of this, but we're worried about the SEO implications.
The URL for every forum post (more than 50,000 of them) is going to change during this transfer. It seems completely impractical to 301 each of those, so should I just 301 the URLs that have inbound links? Also, what is google's algo going to think when we suddenly have ~50,000 404s?
Many thanks in advance!
J
-
Run your site through SEM Rush. It's generally pretty accurate if you need a better understanding of what pages draw traffic and for which queries. After that, it's a good idea to use your analytics tools to identify pages that draw traffic.
One really good link may be driving a ton of traffic to a specific page, but it may not necessarily rank very well. The site might lose a significant amount of referrals due to that link. So make sure to check where your referral sources go as well.
When all of that is said and done, it's time to look at links. Use a few different sources such as Webmaster Tools (Google and Bing), Majestic SEO, Ahrefs and OSE. Majestic and Ahrefs are the favorites, as far as percentage of links and freshness.
When you have the Keep and Cull list, make sure to redirect the keepers to relevant pages. If the page was about donuts, send it to the new donuts page. Don't send it to the bagels page. Google dislikes that. Blanket redirects are generally sub-optimal.
As for the culled pages, you might try to offer a useful 404 page. Something that helps them find something similar to the topic of the page that went away. When all of the dust clears, 410 the culled pages. Alternately, you can skip straight to a 410 if you're only worried about bots wasting crawl budget on a bunch of 404 results.
-
Hi Jennifer
Thanks for your thoughts. As I said this is a 50,000 post forum so I definitely won't be adding 301s for all of them.
I think this is what we'll do:
- Use OSE and the google 'site:' operator to identify the most valuable posts in the forum and 301 redirect them to the the new URL for that post
- set up a general 301 redirect to redirect all other URLs to the forum homepage '/forum/'
If anyone has any other thoughts, I'd love to hear them!
J
-
I would definitely avoid leaving a bunch of URLs as 404s. Even though it would be time consuming I would really try to 301 redirect all of the old pages to the most relevant current page. That would definitely be the best long term move. If you really can't do that you can 301 redirect all of the old forum pages to the new forum. Instead of redirecting to the most relevant post you can put them to the beginning directory of the new forum so at least they aren't receiving a 404 and can hopefully search for their issue there. If you do leave thousands of URLs with 404 errors I would continuously check Google and Bing Webmaster Tools for crawl errors. The webmaster tools will identify URLs they have crawled and found issues with and at that time I would just start fixing them one by one and redirecting to the most relevant URL. That way, over time, the URLs will eventually be corrected. Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can i do 301 redirect
So this is what im doing, 301 redirect to my site/allen-webdesign points to main domain Allen is the city i have a page called local-webdesign with all the cities. Will this improve my ranking or should i stop?
Technical SEO | | jsdfw0 -
Redirect URLS with 301 twice
Hello, I had asked my client to ask her web developer to move to a more simplified URL structure. There was a folder called "home" after the root which served no purpose. I asked for the URLs to be redirected using 301 to the new URLs which did not have this structure. However, the web developer didn't agree and decided to just rename the "home" folder "p". I don't know why he did this. We argued the case and he then created the URL structure we wanted. Initially he had 301 redirected the old URLS (the one with "Home") to his new version (the one with the "p"). When we asked for the more simplified URL after arguing, he just redirected all the "p" URLS to the PAGE NOT FOUND. However, remember, all the original URLs are now being redirected to the PAGE NOT FOUND as a result. The problems I see are these unless he redirects again: The new simplified URLS have to start from scratch to rank 2)We have duplicated content - two URLs with the same content Customers clicking products in the SERPs will currently find that they are being redirect to the 404 page. I understand that redirection has to occur but my questions are these: Is it ok to redirect twice with 301 - so old URL to the "p" version then to final simplified version. Will link juice be lost doing this twice? If he redirects from the original URLS to the final version missing out the "p" version, what should happen to the "p" version - they are currently indexed. Any help would be appreciated. Thanks
Technical SEO | | AL123al0 -
Hi, I am little bit confused in 301 redirect
Hi, I am little bit confused I have set my preferred domain to www but anyone can access my site via both www and non www domains, do I need to 301 redirect all non www to www or not , If yes then I want to know Why and If no then also I want to Why.
Technical SEO | | amarjitkapur0 -
301 redirect all 404 pages
Hi I would like to have a second opinion on this. I am working on an ecommerce website that they 301 redirect all 404 pages (including the URLs entered incorrectly) to the “All categories page”. Will this have any negative SEO impact?
Technical SEO | | iThinkMedia0 -
302 to 301 redirect confirmation
Hi guys, Fairly sure of the answer from what I've read so far, but I just wanted to doublecheck I have it right. Page A gets a significant amount of referring, followed traffic, and also ranks in Google. Page A uses a 302 redirect to Page B (on a completely different domain), which means that 0% of Page A's link juice is being passed on to Page B. If I were to change the 302 redirect to a 301 redirect, then the link juice passed on to Page A from the followed, referring traffic will be (mostly) passed on to Page B. Is that correct? Cheers, Jez
Technical SEO | | jez0000 -
A script to automatically write 301 redirect rules to htaccess?
I was wondering if anyone could help provide some resources on how to automatically write 301 redirect rules to htaccess. Allow me to explain... I'm building a new website and the primary users are businesses. They have their own profile pages on the site. The URL is based off of their Company Name. In the event that they decided to change their name... reasons being, perhaps they mispelled it the first time, or they're removing LLC or adding Inc, I want to also change the URL and redirect the old URL to the new URL. Since the URL is based off of their Company Name, making a change to the company name would make a change to the URL. I know it doesn't have to work this way, but for our purpose this works best. In case the old URL had any links to it, I wanted to see if there was an way to automatically update an htaccess file with a 301 redirect from the old URL to the new one. Could anyone point me in the right direction of how to do this? Perhaps a sample script. I've done a lot of searches on Google and can't seem to find anything. e.g. Original:
Technical SEO | | bimmer540
Name: XYZ Widgets
URL: website.com/xyz-widgets New - business changes their company name in their profile:
Name: XYZ Widgets, Inc.
URL: website.com/xyz-widgets-inc Upon the user saving the changes in their profile, I'd like to write a 301 redirect to an htaccess file:
Redirect 301 /xyz-widgets http://www.website.com/xyz-widgets-inc I know how to manually write redirects and I've got a pretty smart web developer. We've just never triggered a script to automatically write to an htaccess file before. Is this possible? Any resources are appreciated. Any security risks? Thanks!0 -
Do I need a 301 redirect on htaccess if Apache is already configured to serve?
Apache is set up to serve both www and non-www versions the same content. Do I still need to put a 301 redirect in the htaccess file?
Technical SEO | | Ocularis0 -
Multiple Domains, Same IP address, redirecting to preferred domain (301) -site is still indexed under wrong domains
Due to acquisitions over time and the merging of many microsites into one major site, we currently have 20+ TLD's pointing to the same IP address as our "preferred domain:" for our consolidated website http://goo.gl/gH33w. They are all set up as 301 redirects on apache - including both the www and non www versions. When we launched this consolidated website, (April 2010) we accidentally left the settings of our site open to accept any of our domains on the same IP. This was later fixed but unfortunately Google indexed our site under multiple of these URL's (ignoring the redirects) using the same content from our main website but swapping out the domain. We added some additional redirects on apache to redirect these individual pages pages indexed under the wrong domain to the same page under our main domain http://goo.gl/gH33w. This seemed to help resolve the issue and moved hundreds of pages off the index. However, in December of 2010 we made significant changes in our external dns for our ip addresses and now since December, we see pages indexed under these redirecting domains on the rise again. If you do a search query of : site:laboratoryid.com you will see a few hundred examples of pages indexed under the wrong domain. When you click on the link, it does redirect to the same page but under the preferred domain. So the redirect is working and has been confirmed as 301. But for some reason Google continues to crawl our site and index under this incorrect domains. Why is this? Is there a setting we are missing? These domain level and page level redirects should be decreasing the pages being indexed under the wrong domain but it appears it is doing the reverse. All of these old domains currently point to our production IP address where are preferred domain is also pointing. Could this be the issue? None of the pages indexed today are from the old version of these sites. They only seem to be the new content from the new site but not under the preferred domain. Any insight would be much appreciated because we have tried many things without success to get this resolved.
Technical SEO | | sboelter0