Pre-launch site or not
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We are going to set up a new site in four months. Historically we always set up a simple Wordpress "Pre-launch-site" with relevant texts to start ranking in the SERP. Anyone with experience of doing/not doing this and what is had led to?
A site with relevant texts also should have incoming links, which needs more work.
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Thanks alot! The reason for the pre-launch site would på to get up relevant content and start building SEO-value. Of course, there would be much more beneficial to also get some inbound links, however the resources for this is limited.
Setting up a Wordpress-site is not much work and I have the content, but I am not sure if it is worth doing anyway?
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Pre launch is always a great idea but setting up a page that says coming soon with an option to subscribe, didn’t really work well (at least now!) as everybody is doing this already!
You have to be a little more creative with your pre launch strategy and this can give you great amount of links, subscriptions and more importantly buzz within the targeted audience.
Sam Crocker write a great post on Moz.com a while back where he discuss in detail about how to go with Pre Launch and how a great pre launch strategy can create a buzz within the targeted audience.
Here is the article: http://moz.com/blog/creating-a-buzz-prelaunch
Hope this helps!!
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