Remove geographic modifiers from keyword list
-
I just pulled a search term report for all of 2013 from my PPC account. What I got was 673,000 rows of terms that have garnered at least 1 impression in 2013. This is exactly what I was looking for.
My issue is that the vast majority of terms are geo-modified to include the city, the city and state or the zip code. I am trying to remove the geographic information to get to a list of root words people are interested in based on their search query patterns.
Does anyone know how to remove all city, state and zip codes quickly without having to do a find and replace for each geo-modifier in excel?
for example, if i could get a list of all city and state combinations in the US and a list of all zip codes, and put that list on a separate tab and then have a macro find and remove from the original tab any instances of anything from the second tab, that would probably do the trick. Then I could remove duplicates and have my list of root words.
-
If you filter and show only cells that have been formatted a particular way, say red, all you should have to do is copy and paste the results into a new column. Then you should be able to find and replace the city state with nothing once. That should yield your root keyword list.
Just make a copy and delete the other columns if they're presenting an issue.
-
I believe this will only solve half of my problem. I would still have to do a find and replace (with nothing) one by one. The only difference is that my working list would be smaller. Right?
What I need is a way to do a bulk find and replace for partial matches. So, if my working list of exported search queries is in column A and my list of city and state and zip code combinations are in column C, I need some function that will take the full list of column C and find those as partial matches in column A. If found, it should remove that part of the query.
for example, if I have the query "hamburgers phoenix az" in column A and in column C i have "detroit michigan", "phoenix az", "des moines ia", because "phoenix az" is an option from column C and partial matches the query in column A, the net result should be "hamburgers"
Hope this makes sense
-
This is going to be something of a hack, but likely a time saver. Apply conditional formatting based upon a partial match, likely city state zip. Enter chosen city state zip into column B. The link should walk you through the specifics.
Next, show only conditional formatted cells. I'm pretty sure you can do this with a filter. I haven't used Excel in a while. I like Sheets now.
Select all formatted cells, which should just be a shift+down input. Once you've copied and pasted it into another workbook, you can do a find and replace (with nothing) for the city state and zip. If it works like I remember, you should have your root keywords.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Whether or not to remove a link from a website with high spam score on Open Site Explorer
Hello Moz! I just subscribed for your Moz Pro program. Amazing stuff! On open site explorer, I found a number of links to my site from a page called with a very high page authority and high domain authority, but also a high spam score (8 or 9, one with a 10). I say multiple spam scores, because it's strange, there are what appears variations of the same url, and each one is considered a link. For instance, there's an abc.linkstomysite.com and xyz.linktomysite.com, and 123.linktomysite.com... there are about 15 of these (all with the spam scores mentioned above)! This must have been some old SEO work done I payed for back in the prehistoric SEO days. However, my fear is the following: Removing these links, and then losing some potentially strong link juice. I don't have many high DA or PA links to my site, and these are some major ones. The domain in question "linktomysite.com", when entered into OSE, only has a spam score of 4, and it has a domain authority of 45 and page authority of 37. My site has a spam score of 2 and no messages from google regarding a penalty, but an overall reduction in google traffic over the years (just keeps slowly dropping... as if a weight is pulling me down?) What do you think, should I leave, or remove? The linkstomysite page is just a LONG page full of links, with short descriptions, nothing of value, but with a an old domain age (relatively). Most important for me is keeping at least some ranking/visibility, while I personally work on building quality links and helpful content. thanks!
Moz Pro | | DavidC.0 -
How do I know which keywords to track in my MOZ Campaigns?
Good morning Mozzers from the London, England. This may be a silly question to many of the community, but here goes "How do I know which keywords to track in my MOZ campaigns?" I work in the gyms section in the UK and am tracking keywords like "Gyms in Liverpool" or "Manchester gyms" which send me some traffic. I can see search terms like the above do send me traffic from Google's Webmaster Tools, but obviously this tool won't highlight the keyword opportunities I am missing out on because I currently don't rank. Any guidance on this dilemma would be hugely appreciated, Kindest regards Ben
Moz Pro | | Bendall0 -
SeoMoz Directory List ?? where is it
Hi there i must be missing something,, i have been looking for the list and cant find it ? where do i go to see it ? I am a pro member but all i can find is posts talking about the directory list.. Where is it ?
Moz Pro | | 365ToursSafaris0 -
How accurate is SEOMoz's keyword analysis tool?
For the most part, SEOMoz's keyword analysis tool has been in line with other tools like Adwords keyword tool with regards to competitive level. I have just encountered a keyword though that a client may choose to compete on that seems to be far off. keyword phrase: online math games Adwords competitive level: Low SEOMoz competitive level: 80 This seems like a sizeable difference (I know the two compare all results vs first page authority's, but typically they are in line with each other). With other related keywords for the industry in question, SEOMoz and Adwords seem to be in line. This one just got me thinking. I know the SEOMoz score is a sign of the strength of the top results and that the "low" score from Adwords may be a sign of much weaker results on the following pages (with a higher number of weaker pages vs fewer high authority outliers). **Question: ** How accurate is SEOMoz keyword analysis tool and what other keyword analysis tools are you guys/gals using that you like? I have tried others but many provide duplicate insights.
Moz Pro | | mattylac0 -
Difference in data between http://pro.seomoz.org/tools/keyword-difficulty and http://lsapi.seomoz.com/linkscape/url-metrics/
Hi, Has any once else experienced any difference in data between http://lsapi.seomoz.com/linkscape/url-metrics/ and http://pro.seomoz.org/tools/keyword-difficulty Please look at the attached image. For "http://www.webmd.com/diet/guide/choosing-weight-loss-program" and "http://www.freedieting.com/" page authority and domain authority match exactly. But for "http://www.fitnessmagazine.com/weight-loss/plans/" data does not match. The data from "http://lsapi.seomoz.com/linkscape/url-metrics/" was retrieved brely 60 seconds latter after data from "http://pro.seomoz.org/tools/keyword-difficulty". We used our custom app for retrieve data from "http://lsapi.seomoz.com/linkscape/url-metrics/". The columns were matched against the specs given in "http://apiwiki.seomoz.org/w/page/13991153/URL-Metrics-API". We are retrieving following columns 1)ut(Title) 2)ueid(External Links) 3)uid(Links) 4)umrp(mozRank) 5)upa(Page Authority) 6)pda(Domain Authority) Any help will be greatly appreciated. zvFif.jpg
Moz Pro | | claytons0 -
Proportion of branded keywords vs targeted keywords in anchor text distribution
Hello, I have a question about the proportion (in %) of branded keywords vs targeted keywords in the anchor text distribution of a website. Suppose if I have a website with 3 targeted keywords and 2 branded keywords in the anchor text distribution that looks like this: 1 main targeted keyword 20% 2 targeted keyword 15 % 3 targeted keyword 15 % 4 branded keyword 10 % 5 branded keyword 5 % 6 more keywords 35% The question is: What would be the best distribution in percentages to aim for the main and other keywords? Should the branded keyword % increase and (main) targeted decrease? Or something else? (I have "Opensite Explorer" and Cognitive SEO" as tools to measure.) Thank you for your answers!
Moz Pro | | ThomasH0 -
OSE lists dead links
Going over the link profile of a competitor who gets 5x the traffic we do.... of course frustrated that the majority of their links are spam blogs (full of words but don't communicate anything) and forum profiles. Thanks Google for telling me what not to do, then rewarding my competitor for doing it shamelessly. Question regarding sites listed by Open Site Explorer as linking to said competitor, but that don't even load when I visit their url. Some go to a godaddy parked page, like the domain name expired long ago. Is this simply a limitation of OSE, and can I assume Google has indexed differently and therefore awarding no link juice from these urls?
Moz Pro | | jotham20 -
SEOmoz v's Google Webmaster Keyword Ranking
Hi, how accurate is SEOmoz keyword ranking v's Google Webmaster? Some Keywords in SEOmoz say I'm in position 3 in Ireland for some Keywords and in Google Webmaster they are figures like 16. I understand in Google Webmaster that the keyword position is an Average What should I be going by and what is the credibility of both ranking estimators?
Moz Pro | | Socialdude0