Remove geographic modifiers from keyword list
-
I just pulled a search term report for all of 2013 from my PPC account. What I got was 673,000 rows of terms that have garnered at least 1 impression in 2013. This is exactly what I was looking for.
My issue is that the vast majority of terms are geo-modified to include the city, the city and state or the zip code. I am trying to remove the geographic information to get to a list of root words people are interested in based on their search query patterns.
Does anyone know how to remove all city, state and zip codes quickly without having to do a find and replace for each geo-modifier in excel?
for example, if i could get a list of all city and state combinations in the US and a list of all zip codes, and put that list on a separate tab and then have a macro find and remove from the original tab any instances of anything from the second tab, that would probably do the trick. Then I could remove duplicates and have my list of root words.
-
If you filter and show only cells that have been formatted a particular way, say red, all you should have to do is copy and paste the results into a new column. Then you should be able to find and replace the city state with nothing once. That should yield your root keyword list.
Just make a copy and delete the other columns if they're presenting an issue.
-
I believe this will only solve half of my problem. I would still have to do a find and replace (with nothing) one by one. The only difference is that my working list would be smaller. Right?
What I need is a way to do a bulk find and replace for partial matches. So, if my working list of exported search queries is in column A and my list of city and state and zip code combinations are in column C, I need some function that will take the full list of column C and find those as partial matches in column A. If found, it should remove that part of the query.
for example, if I have the query "hamburgers phoenix az" in column A and in column C i have "detroit michigan", "phoenix az", "des moines ia", because "phoenix az" is an option from column C and partial matches the query in column A, the net result should be "hamburgers"
Hope this makes sense
-
This is going to be something of a hack, but likely a time saver. Apply conditional formatting based upon a partial match, likely city state zip. Enter chosen city state zip into column B. The link should walk you through the specifics.
Next, show only conditional formatted cells. I'm pretty sure you can do this with a filter. I haven't used Excel in a while. I like Sheets now.
Select all formatted cells, which should just be a shift+down input. Once you've copied and pasted it into another workbook, you can do a find and replace (with nothing) for the city state and zip. If it works like I remember, you should have your root keywords.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword Research: Page Authority and Keyword Difficulty
A speaker at a conference suggested using your Page Authority (of home page) number as a benchmark in keyword research to compare against keyword difficulty number. So if you had a Page Authority score of 60, you would look for keywords with a difficulty of under 60 (using the MOZ metrics for keyword difficulty). Has anyone used these metrics in this way? Any success?
Moz Pro | | BLRmedia0 -
I'm shocked! KEYWORD SERPs: GA avg. position vs. SEOmoz
SEOmoz has us our position for a particular keyword as "Not in Top 50". The same keyword is listed in GA with an average position of. 3.0. What am I missing here? When I do a search, I most definitely am not seeing us listed as #3 for this keyword, and tend to believe the SEOmoz number, but why is it so wildly different in GA? Should I have hope? There is another keyword that SEOmoz has us at #4 and it isn't even on the GA list. Can anyone explain this to me? Many thanks.
Moz Pro | | gfiedel0 -
Keyword rankings tool is not working properly
My website http://www.logobite.com/ is in 29th position for the keyword "logo inspiration" but your keyword rankings tool is not showing up 😞 why?
Moz Pro | | logobite0 -
What is keyword difficulty
I see in SEOmoz ..........there is a keyword research tool which show keyword difficulty............. I want to know about keyword difficulty and what i understood after seeing this result
Moz Pro | | slrana1 -
SEOMoz Keyword Limit
I am trying to add keywords to my SEOMoz campaign and it says I have reached my 300 KW limit eventhough I have only added 1 word! Any suggestions? uwt2V
Moz Pro | | theLotter0 -
Campaign Manager Keyword Rankings all messed up???
My campaign in SEO Moz Campaign Manager has just ran it's weekly crawl, and all my keyword rankings are messed up. 18 keywords have apparently dropped by massive amounts, but when I do a physical search, they haven't moved. Also Keyword Tracker agrees with the physical search, so why is the Campaign Manager showing the wrong rankings all of a sudden??
Moz Pro | | gdavies090319770 -
Can I see search volumes against my keywords?
I love the keyword tracker tool on SEO Moz. However I can't work out how to see search volumes for each keyword. So while I know how I am ranking for each keyword.....I have to open a separate spreadsheet to see the local Google Monthly search volumes and then cross-refer the two, which is clumsy and time-consuming. Is there a way to amalgamate the two? It seems like such a major flaw that i'm sure its there, I can't work it out. Thanks all, Dan
Moz Pro | | danfk0 -
Keyword Difficulty Tool. Why my rank is low?
Keyword Difficulty Tool. Why my rank is lower than competitors even though I have higher numbers? Can somebody help me understand this... take a look at screenshot. http://www.traxnyc.com/images/keyword_difficulty.jpg What should I do to get to number 1 position? Keyword: Hip Hop Jewelry My Website: traxnyc.com
Moz Pro | | DiamondJewelryEmpire0