The best way to engage with bloggers these days?
-
What's the most effective/least risky ways to engage with bloggers these days in order to build links, gain exposure and refer traffic? I'm in a competitive niche (weddings), and there's no shortage of high quality and unique content being offered to bloggers.
Currently, I do a mix of sponsorship, product giveaways, promotions etc. But, also have some ideas in the pipeline, such as collaborating with other vendors on styled shoots, etc. The latter is very time-consuming and, again, is something that has been done LOADS. So, needs to be very unique to stand out.
Want to avoid things like guest blogs and riskier tactics. For obvious reasons.
Any fairly easy-to-do ideas that I've missed before I explore the more complex ones??
-
In terms of Google +, I need to swot up on this as I'll admit I don't have much of a clue! Noticed a mozinar video about it, I think, so will look at that as a starting point.
Cheers for this: http://pointblankseo.com/link-building-strategies. I've had a brief look so far, but will look at the article more thoroughly when I get chance.
-
Voted +1 for Ricky's response, good suggestions. Have you looked http://www.blogengage.com/ for ideas? Depending on your market specifics, you may need to design more tailored strategies and tactics.
-
Twitter and Google Plus!
We've used Twitter to build relationships with authors/bloggers that pay off over and over again for our clients. We usually try to start of by following them and learning more about what makes them tick. Before we ever have an ask of any sort, we usually try to find ways to engage and help THEM over a period of weeks/months.
Use Twitter regularly and stay tuned in. You'll find ways to help them out by listening!
-
A really commonly referenced blog post for link building because it is quite epic is: http://pointblankseo.com/link-building-strategies
This may start to get you thinking about some ideas that you may be missing out on to getting links.
From what you're saying, it seems like you've got great content on your site, what may be missing are possibly the relationships. My suggestion to you would be to develop relationships with high profile bloggers in your industry and look to service them my serving their readership. Look to develop an organic relationship with these bloggers, understand how you can genuinely help them and what their audience is wanting. If you're content really is awesome and meets what their readers are wanting, and if you really have developed a real and meaningful relationship with bloggers that goes beyond just getting a link, they'll happily link to you.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best Link Data to Review
I'm performing an analysis of some of our competitors and was wondering what is the best link metric to look it? Page Specific Metrics - Total Links or Linking Root Domains? Root Domain Metrics - Total Links or Linking Root Domains? Total links seems like it would be less important since it includes internal links from page to page within the site.
Link Building | | Brando160 -
Google and Pinterest which way to verify
My objective (I think) is to let Google know I have a Pinterest Business page and see the links going from Pinterest to my website. Pinterest has provided me with a meta tag to verify my site but I'm thinking I need to be going the opposite direction. I should be placing a meta tag provided by Google on my Pinterest page. Is it possible to add a meta tag to my Pinterest Business page? Or does it really matter whether Pinterest verifies my website or Google verifies my Pinterest Business page?
Link Building | | gsam0 -
What are Best Practices for Ault Site SEO
Has anyone here had experience doing SEO for an Adult DVD website? A company has approached me and they obviously only want White Hat practices. I have used open site explorer to do research on some competitors. The top competitors of this company seem to have only a few high PR links from High Authority industry sites and almost all have a link from the Yahoo Directory. Does anyone know where or how to create high authority content links from this niche? It seems that most of the competitor links are on sub par pages and are single links in the side nav of other sites. I am not sure if I can post a link to the company here but any suggestions on link building for adult sites would be great. Please remember they are a retailer and don't have pop up advertising or any illegal content. Thanks,
Link Building | | macs220 -
I want to know about guest posting is it the right way to optimize a website ?
Hi i want to know should i publish the article by gust posting .my keywords are rank in major search engine if i use the wired content that is beneficial for website
Link Building | | SameerBhatia0 -
Best way to set up a support site - sub domain, separate site or com/support?
My company is setting up our support site. It has been suggested that we set it up as a separate domain - www.company-support.com, rather than setting it up as a sub-domain (www.support.company.com) or the usual www.company.com/support. The person who proposed this believes it wlll create link juice, but i wonder if splitting the traffic will create more harm than good? Opinions please!
Link Building | | googilvie0 -
Current best link building practise
Hi guys, Just an open discussion. I don't want to be told to use directories or just 'guest blog'.. What is the best method you are currently using? A lot of my competitors are using older techniques for quick wins but we're wary to do that due to the long term consequences... Thanks
Link Building | | tomcraig860 -
Which is the best way to promote a non profit microsite among 15 different friend editorial portals?
Hi, we're a b2b publishing house and we 15 different b2b portals in several industries. There is a non profit org, that has created a microsite keyword rich (www.5permilledifferenza.net). We would like to help it with our portals. We've placed banner on them, but now we would like to write posts in each portal that contain the keyword. Now the point is that our editors cannot write every time an original blogpost for that. The non profit has given us a sample text, beatiful and quite long, with some anchor text in it. Which is the best strategy then? It's a new situation we've never encountered. I have in mind the following choices just say to our editors to post it customizing it when possible. we would then have 15 pages quite similar in 15 different portals of different industries that point to the same links make it short, with only one anchor text, and then have 15 different pages allow the editor posting only if the editors are 'inspired' and could write an original content (we would have then just 2 or 3 post with link) upload the same pdf, with the same links built in, on every portal (that could be connected with either of the previous) Thanks!
Link Building | | gvnns0 -
What are the best paid directories today?
Looking to do some paid directory submissions and was wondering if a) they were still worth the money and b) if you have $500-$1,000 what paid directories would you submit too? I am assuming that BOTW is still on the list, but I rarely every see a BOTW link in any backlink report. Are they still relevant or are they more a sign of quality to the engines rather than an actual link? Same with JoeAnt
Link Building | | BraveheartDesign0