What metrics does the fb:admins Facebook Open Graph tag actually provide?
-
I'm considering implementing the "fb:admins" Open Graph tag on our website to provide our social media team with additional analytics. We already have the other standard OG tags in place. My question is twofold:
-
Can you use a Facebook Page ID rather than an individual user's account ID?
-
What data, specifically, will this tag provide? Our site already has an official Facebook Page and I'm curious whether this tag would make any NEW information available, outside of what we can already get within the Page Insights. I would love to see a screencap if anyone has it implemented!
Facebook outlines the tag usage here, but it's not exceedingly helpful: https://developers.facebook.com/docs/insights/
Thanks guys!
-
-
That's right.
-
Thank you so much, Takeshi! This helps.
So if a fan page already exists, implementing the tag wouldn't create an additional fan page to deal with, would it?
Thanks again!
-
Adding fb:admins will allow you to see Facebook Insights for your domain, which shows you things like how many times your site has been liked & shared on Facebook. The fb:admins tag also serves other functions like allowing the admins to moderate comments (if you're using Facebook comments) and automatically creating pages in Facebook when the admin likes a specific page. So the tag does a lot of things.
You can only use user IDs for the fb:admins markup, not page IDs.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Merging Facebook Pages - Getting Support from Facebook
Does anyone know how to get in touch with Facebook regarding issues with Facebook Pages and Merging Pages - I have posted on the Facebook Community Help Pages but no one from Facebook Support seems to read them or get in touch. Anyone got any ideas of how to get help from Facebook? Our original question on Facebook Community Help Pages was this but the question just got "merged" with another question where people were complaining about the same sort of problem with no one (out of 5 people on the thread) having come up with a solution of having heard from Facebook Support. We need to merge two company pages - The category and the address of the company of the page is the same on both pages - one page has a custom url - one does not. Both have the same first two words (i.e. the company name) as the page title. I do not want to list the pages publicly. Is there a way a member of facebook support can message us privately to discuss this please.
Social Media | | JohnW-UK0 -
Will spammers hurt your Facebook?
HI, We have noticed as SEO person, whom we feel has become a spammer of sorts, has been liking all of our Facebook post to his Facebook. Will this effect our site and facebook page by him simply liking them all? Thanks
Social Media | | AkilarOffice0 -
Google Plus Page Knowledge Graph Browser Language Impact
Hello Moz! I have a validated and completed Google Plus Business Page. The problem is about the Knowledge Graph in the right column of serps when searching for my brand. First, all informations in my page are in french (Canada). But, the Knowledge Graph is working fine when my browser is configured in English. Nothing happen when my browser is configured in French. What do you think?
Social Media | | webit400 -
I have a client involved in a FB like for a like scheme. This sounds unethical to me and likely against FB rules. Anyone know about this?
So they recently made me an administrator so I can add links to articles and other optimization information but they appear to be paying another agency to engage in like for a like campaign. I am very uncomfortable with it. I started noticing these weird messages from other folks on FB saying things like "I liked you page now check out mine and like it back." What are your thoughts?
Social Media | | belocally0 -
Using LinkedIn for Facebook likes?
Now I know that shortcuts are usually not a good sign for SEO. However if I am on a group on linked and there are Facebook like exchanges going on I am getting real people in the right market, right? See picture for more details. Is this valuable? NGpT0.png
Social Media | | SEODinosaur0 -
Open Graph Tags Being Spidered By Google?
Do Facebook Open Graph tags get spidered by Google? I have a site I'm looking at and they've implemented these tags on the entire site, but with the same title and description on every page. I'm assuming if you use these tags, give each page their own unique tags. But do these have an effect on rankings at all? Does googlebot see them and take them into account?
Social Media | | MichaelWeisbaum1 -
Facebook Like Wall
Here is a Facebook question: I would like to hide some content behind a Facebook wall - i.e. only make it visible to users who press the like button. Something like the New Yorker did with a Jonathan Franzen story. My question is: how do I do that? Thanks! Thomas
Social Media | | ThomasHgenhaven1 -
Widgets like Facebook Like and AddThis - Any Negative SEO?
I could go widget crazy with my website, there are so many cool buttons and linking this and likes and etc. There's one that is used a lot, called "Addthis" that adds a series of small icons to share a page via facebook, twitter, etc. The javascript looks innocent enough, but there's a link, and who knows what google makes of it. Then there are the dozen or so Facebook widgets - are they safe to use without negative SEO consequences? Does anyone know of any other pitfalls with using the numerous addons offered free to enhance your site? Thanks for any wisdom out there! Jean
Social Media | | JeanYates0
