What metrics does the fb:admins Facebook Open Graph tag actually provide?
-
I'm considering implementing the "fb:admins" Open Graph tag on our website to provide our social media team with additional analytics. We already have the other standard OG tags in place. My question is twofold:
-
Can you use a Facebook Page ID rather than an individual user's account ID?
-
What data, specifically, will this tag provide? Our site already has an official Facebook Page and I'm curious whether this tag would make any NEW information available, outside of what we can already get within the Page Insights. I would love to see a screencap if anyone has it implemented!
Facebook outlines the tag usage here, but it's not exceedingly helpful: https://developers.facebook.com/docs/insights/
Thanks guys!
-
-
That's right.
-
Thank you so much, Takeshi! This helps.
So if a fan page already exists, implementing the tag wouldn't create an additional fan page to deal with, would it?
Thanks again!
-
Adding fb:admins will allow you to see Facebook Insights for your domain, which shows you things like how many times your site has been liked & shared on Facebook. The fb:admins tag also serves other functions like allowing the admins to moderate comments (if you're using Facebook comments) and automatically creating pages in Facebook when the admin likes a specific page. So the tag does a lot of things.
You can only use user IDs for the fb:admins markup, not page IDs.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Spammy Facebook Page Penalty
In general search, I've noticed a handful of businesses who's facebook pages outrank their websites by a lot. Whenever I've looked into it, usually the FB pages have a bunch of spammy links, whereas the website (that isn't ranking well) doesn't. However, I am curious of two things: 1. Are FB pages like the ones I'm describing somewhat "immune" to penalties because their DA is so high? 2. Does this strategy end up hurting the business's website, if there's a link to it from the spammy FB page? Thanks, Ruben
Social Media | | KempRugeLawGroup0 -
Reporting social media metrics
We're currently looking to do some reporting for Social Media. Anyone know the best place (possibly that's free) that can easily provide the following basic metrics for a social media campaign over a previous month period? FB likes FB comments FB shares Twitter retweets Twitter replies Google + (+1s) Google + comments Whether it covers these and/or other social media metrics, any good reporting tools out there that you know work really well would be appreciated. Thanks.
Social Media | | Gavo0 -
Company Facebook and Personal Facebook with company name.
I am helping a company get their social profiles and networking in order, and just realized that they have a facebook page that is their "company page" - https://www.facebook.com/Capitol.Collision.Repair.Phoenix and one that is a person called their company: https://www.facebook.com/capitol.collisonis their any benefit to having both of them still active or should I just get rid of the "personal profile" and keep the company page? any advice would be really helpful! Thank you, J
Social Media | | allstatetransmission0 -
What to post on my facebook page for maximum results
Hello, What do you recommend I post on my facebook page for maximum reach?: http://www.facebook.com/pages/Bob-Weikel-Associates/217292791620485 my site: bobweikel(dot)com and how often? It can't be too time consuming. I'll invite more friends once I have some content. Thanks!
Social Media | | BobGW0 -
Facebook Spam - Suggestions?
We put a blog post up on our Facebook page earlier today. Within an hour, there were 560 likes and over 4,000 comments. While that sounds great, that is nowhere in the universe of normal. Almost all of that was spam (there were no services that we engaged in to bring likes/comments). So, has anyone else here been hit by rapid-fire Facebook spam? Any thoughts on what to do - leave it alone, delete the post, filters, etc.? Would love the advice of the Moz community. Thanks guys!
Social Media | | DeliaAssociates0 -
Facebook Like Quick Question
What is best practice for the Facebook like button, when a user clicks on like on your webpage should this go to your facebook page our should it contain your website url? The reason being is that on my homepage it shows as 5 likes but when going to my facebook page it is only showing 1 like? So where are the other 4 likes going? Any ideas on what is going wrong or what I have set up wrong? The like box is on http://www.cheapfindergames.com/xbox360 My Facebook page is http://www.facebook.com/pages/Cheapfinder/129888913795351
Social Media | | ocelot0 -
How would you determine the value of a Facebook fan? Not just a Facebook referral, but an actual fan of your business or website. Is there a set of best metrics or a particular model that you suggest?
This question is about best practices for determining the value of your Facebook fan base.
Social Media | | AnotherDave0 -
How do I control the thumbnail image for a link on a Facebook post?
Hi, All! I've spent about an hour working on this with no success, so I thought I would ask the community: How do you tell Facebook which image to put in for the thumbnail on a link you're posting? And I would like it to be a different image for each post, and I don't want to have to deal with programming PHP (the main solutions I saw). I'm on a Wordpress based site, and I've tried putting images in as the featured image, made sure they weren't huge (under 200x200), made sure they were .jpeg... and the only thing that Facebook offers me as a thumbnail is a generic "green globe" image that I don't believe comes from my site at all. Any ideas? Thanks in advance!
Social Media | | debi_zyx0