First Link on Page Still Only Link on Page?
-
Bruce Clay and others did some research and found that the first link on the page is the most important and what is accredited as the link. Any other links on the page mean nothing. Is this still true?
And in that case, on an ecommerce site with category links in the top navigation (which is high on the code), is it not useful to link to categories in the content of the page? Because the category is already linked to on that page.
Thank you,
Tyler
-
Tyler, just so we're clear: it's the first TIME the link is mentioned on a page that counts, not just the first link on the page.
So, if you have several links on the same page to page1.html then only the first time counts--the other mentions (if they have different anchor text) don't count.
If you have a link that's useful (like a link to site's home page) then having the logo on your page link to your home page at the top is useful. Then, having a link on the sidebar to the home page might be useful for users, as well. Then there is the link to the home page in the footer. Those are all useful.
-
The first mention of a link on a page is the most important in the sense that Google looks at the anchor text of the first link, so you want to make the first mention contain relevant anchor text instead of something generic.
That's not to say subsequent mentions of a link are useless. Every link on a page still gets PageRank distributed to it, so the more times you mention a link on the page, the more link value it's going to receive. Also, from a user perspective it can be helpful to have the same link repeated throughout the page in the body and footer, even if it's already in the top nav.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link title tags on devices - product category page
I saw that any big page doesn't have a title tag on the product link on the category page. Title tag has any advantages on internal links?
Intermediate & Advanced SEO | | Tormar0 -
Why the archive sub pages are still indexed by Google?
Why the archive sub pages are still indexed by Google? I am using the WordPress SEO by Yoast, and selected the needed option to get these pages no-index in order to avoid the duplicate content.
Intermediate & Advanced SEO | | MichaelNewman1 -
Dynamic pages - ecommerce product pages
Hi guys, Before I dive into my question, let me give you some background.. I manage an ecommerce site and we're got thousands of product pages. The pages contain dynamic blocks and information in these blocks are fed by another system. So in a nutshell, our product team enters the data in a software and boom, the information is generated in these page blocks. But that's not all, these pages then redirect to a duplicate version with a custom URL. This is cached and this is what the end user sees. This was done to speed up load, rather than the system generate a dynamic page on the fly, the cache page is loaded and the user sees it super fast. Another benefit happened as well, after going live with the cached pages, they started getting indexed and ranking in Google. The problem is that, the redirect to the duplicate cached page isn't a permanent one, it's a meta refresh, a 302 that happens in a second. So yeah, I've got 302s kicking about. The development team can set up 301 but then there won't be any caching, pages will just load dynamically. Google records pages that are cached but does it cache a dynamic page though? Without a cached page, I'm wondering if I would drop in traffic. The view source might just show a list of dynamic blocks, no content! How would you tackle this? I've already setup canonical tags on the cached pages but removing cache.. Thanks
Intermediate & Advanced SEO | | Bio-RadAbs0 -
Google+ Personal Page pass link juice?
I noticed recently that a clients google plus business page (Set up as a personal page) has a followed link pointing to their site. They have many links on the web pointing to the google+ page, however that page is an https page. So the question is, would a google+ page that is https still pass authority and link juice to the site linked in the about us tab?
Intermediate & Advanced SEO | | iAnalyst.com0 -
100 + links on a scrolling page
Can you add more than 100 links on your webpage If you have a webpage that adds more content from a database as a visitor scrolls down the page. If you look at the page source the 100 + links do not show up, only the first 20 links. As you scroll down it adds more content and links to the bottom of the page so its a continuos flowing page if you keep scrolling down. Just wanted to know how the 100 links maximum fits into this scenario ?
Intermediate & Advanced SEO | | jlane90 -
How to handle link building to product pages that change regularly?
How do I handle building links to an eCommerce site where the product pages change regularly because product is only available for a certain time frame? Should I focus on building links to the category pages instead?
Intermediate & Advanced SEO | | mj7750 -
Duplicate internal links on page, any benefit to nofollow
Link spam is naturally a hot topic amongst SEO's, particularly post Penguin. While digging around forums etc, I watched a video blog from Matt Cutts posted a while ago that suggests that Google only pays attention to the first instance of a link on the page As most websites will have multiple instances of a links (header, footer and body text), is it beneficial to nofollow the additional instances of the link? Also as the first instance of a link will in most cases be within the header nav, does that then make the content link text critical or can good on page optimisation be pulled from the title attribute? I would appreciate the experiences and thoughts Mozzers thoughts on this thanks in advance!
Intermediate & Advanced SEO | | JustinTaylor880 -
Link Request Email on Site`s Link Pages
Hello I have assembled a list of web-sites that have "Links" section that has a list of persons` favorite tools. Those pages have a link to my competitor. I know my tool is just as good if not better and want to request a link. I`m thinking of sending an email asking for a link and offering a small amount of money for it. Questions: A) How much should I offer? Should I offer anything at all B) Is there an email style that someone can suggest that has been tested and proven to work for this type of situtation?
Intermediate & Advanced SEO | | hellopotap0