Recovering from an algorithmic bodyslam
-
Hi there. We inherited a client who didn't receive a manual penalty, but holy cow they have a good sized algorithmic penalty on their site. Here is what we have done since receiving the client:
- Client arrived with a bad backlink profile and an algorithmic penalty. We knew this, but underestimated the effort in removing it.
- We researched great forum posts like http://moz.com/community/q/google-penguin-2-0-how-to-recover http://moz.com/community/q/penguin-2-1-how-to-recover
- The researched great blog posts like http://moz.com/ugc/what-a-penguin-recovery-looks-like http://moz.com/ugc/recovery-from-google-penguin-tips-from-the-trenches http://moz.com/ugc/a-theory-for-preventing-recovering-from-a-google-penguin-penalty
Outside of Moz, we researched a lot as well. We felt armed that we needed to do 3 major things.
- Remove all of the bad backlinks
- Create good content within the site
- Fix any unnatural on page SEO tactics (keyword stuffing, etc)
Here is how we tackled it step by step
Step 1: For step 1, we contacted over 100 of the bad backlinks. Many of them wanted a fee for removing the backlinks. They were from sites that were literally like "freeseobacklinks.org". Crazy bad ones. But we only got a few removed. The rest either ignored us or wanted some money.
Hence our round(s) of disavow. Our SEO manager at the time of the first disavow only did 50 domains on the disavow. She was extremely thorough, followed the guidelines to a T, and performed it. We actually fell back in ranking afterward, even though I didn't think it was possible.
With nothing to lose, besides lots of time and budget, we went through thousands of links and manually compiled an extravagant spreadsheet for our next round of disavow. Again, limited to no response from site owners. So we went ahead and pushed forth with nearly 300 domains for the disavow. By this time, the site was in the abyss, so it couldn't hurt anymore. We kept all of the great links, which surprisingly there were a fair amount.
Step 2:
Our SEO manager and our content writer began to write for the website. Our graphic design created an awesome infographic, and a good slideshare too. We've been putting 3-4 articles / posts on the site monthly. Typical word range is 750+Step 3:
We did a full site analysis and removed all unnatural location based keywords. There wasn't a ton of unnatural on page SEO going on. The bulk of the damage must have came from the bad backlinks.Summary:
On top of this we have been doing this for at least 6 months. All of the pages that are hit by the penalty are just gone. Nowhere to be found on Google, unless you search with the site operator or search for that exact page.We seem to make zero headway with all of this. I'm not sure what else we can be doing. We even optimized for conversions and longer time on site, as well as page speed. We've confirmed that there is no manual penalty. I'm starting to feel as if the site is permanently deemed bad or something. I also don't want to keep wasting our writers and manager's time on this one.
Any ideas on next steps? Can anyone restore my confidence in this site? Thanks for the long read and any response,
Have a great day,
-
Good news!
-
Just an update, the penalty was FINALLY lifted. Our client soared the rankings. WOOT
-
We have gobs of spreadsheets. We wanted to keep the good backlinks, so we disavowed all of the "dodgy" ones. It was a disavow on the domain level and it totaled to over 50% of all incoming domains.
As for manually checking the remaining links, the ones that we chose to keep on the spreadsheet are from relative, authoritative niches with minimal exact match keywords, so we chose to keep them. We did manually check every single one too.
We will continue to press on, and I will update here in a month to note progress if any.
Do you know of any way to see if the disavow even took? Is there a way in WMT to see what you have selected for Google not to use when looking at backlinks? http://moz.com/community/q/why-does-gwt-still-show-some-links-from-a-disavowed-domain That link doesn't give me much confidence in finding out if my disavows are even taking effect. It's almost like I have to do it, and throw my hands up in the air and who knows.
-
From a cleansing point of view we have to take your word that all relevant links have been removed or disavowed, just having a couple of "dodgy" ones can hold the site back. When removing links have you manually checked the remaining links - a tool is not really adequate in many cases?
This is an interesting issue that happened to someone - http://moz.com/community/q/disavow-links-leading-to-404
Also,are you sure your disavow file is accumulative and contains ALL URLs?
-
Here is the latest update.
The rankings have still not recovered. The pages that do rank in the 60-170 SERP for the bad terms are not the pages that are built for that keyword.
So, I dug even further and used ahrefs (great tool). An "ah-hah!" moment came when I noticed the % of incoming anchor text seemed to directly correlate with the SERPs that have been negatively effected. Long of the short, further proof that Penguin has stomped on this site. Those nasty anchor texts have been disavowed a long time ago obviously.
Funny, we have an old Penguin recovery post on this from our site. But we followed that to a "T", and appeared to do the right steps. We can't really disavow anymore, and the link profile that we did not touch is a good one. This site just seems so far down the rabbit hole that at times it feels like we are wasting a lot of valuable time and money. I wonder how much more time we can invest in it (Creating content, getting higher quality links to it).
Has anyone encountered a Penguin attack that they couldn't recover from? Or one that took over 10 months or something like that?
-
Also, to reassure you I've used the Moz on-page grader for all pages and they all rank at about an A or a B. WIthout stuffing of course.
Thanks for the tip though,
-
Hey Michael,
The big slam occurred in late march. It coincides with Panda Update 25. The only other thing that occurred around that time is that the site had a graphic overhaul, getting a new template on the CMS and new graphics. The content stayed the same. The site on the Moz pro dashboard continued to show no errors and a few warnings, nothing major.
For scrubbing on page content, accessibility, etc I use WMT and Moz Pro tools like campaigns, crawling, on page keywords, etc.
Are you having an inkling that there is something else at play? Please let me know, I'll take any help I can get.
Thank you,
-
Thank you so much for the thoughful response Wiqas. The thing is, we've done a good amount of good link building as well. There are quality links from relative industries that are just branded (no keyword insertion). There are a lot of government sites, edu, even Harvard (a small no-follow but still).
I apologize for leaving that nugget out of there. With Matt Cutts and his stance on Guest Blogging, we are treading very very carefully. She's in tons of local directories now too. This effort was done right away, and the client surprisingly had some decent backlinks as well, in which we kept.
We continue to press forward for link building, but not sure if that will lift the algorithmic choke hold that is on this site.
Thanks again,
-
Thank you for the response Eric. I may have mistyped, there were lots of links through hundreds of domains. It's still a smaller local client in a field with a bad stigma (attorney), but other than OSE and WMT I'm not sure what else I can do to grab all of the incoming links.
If you're suggesting that I should force Google to recrawl the nasty links after 6 months, I'll try anything at this point. How would you recommend doing that?
Thanks again,
-
Are you sure about the direct algorithmic penalty/penalties, do they tie in with the update release dates and was there significant drops in traffic to identify which update version/s caused the problems?
I've worked on sites where I would describe as suffering the residue of penalties from linking domains, along with masses of on-site technical issues. Typically organic traffic has declined over a 1-2 year period.
I'm not suggesting you don't clean up your link profile, it is the right thing to do, but you want to be real sure what is causing the immediate problems.
-
Hey Ryan,
You team did most of good things
- Fixing On Page Issues
- Removing Low Quality, Anchor Based Links (Manually or Disavow)
- 3 to 4 Blogs Posts per week
You have done all things recommended by experts but you miss a big thing
- Generating More Quality links
By deleting or disavowing hundreds of links, lots of link juice had been dropped. you need to build more quality links like
- Few Quality Guest Posts (Non Anchor Based For Sure)
- Few Top Business Directories (Yellow Page, Yelp, Merchant Circle etc)
- If its is a local business, few quality local directories (State-wise or City-wise)
- Lots of Social Sharing (Google Plus especially)
- Goolge Plus Local Page if not yet
- May be Google Authorship if feasible
and others. This will neutralize power lost due to removed links.
Good Luck!
Regards
-
Ryan,
I'm sorry you're having trouble. You're not the only one who is having issues like this. My first thought is that you're probably not seeing all of the links to the site. You haven't mentioned which tools you've used to gather the links to the site, but nowadays you need to use several tools and combine the data. Then, it's really a fine art, in a way, to figure out which links to remove and which ones to keep. You mentioned that there are a few hundred that you contacted. We typically try to remove thousands or hundreds of links, not just 100 or so.
The other issue here is that you may have targeted the correct links to remove. But it takes time for Google to recrawl those links and then give you credit for disavowing them. You can speed up that process by forcing Google to recrawl those links.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Algorithm non-manual penalty. How do we fix this (quality?) drop?
Hi, See attached image. We received a non-manual penalty on March 22, 2015. I don't think we ever came out of it. We have moved up due to the Penguin update, but we should (by DA PA) be up on the first page for tons of stuff and most keyword are lower than their true strength. What kind of quality errors could be causing this? I assume it was a quality update. I am working on the errors, but don't see anything that would be so severe as to be penalized. What errors/quality problems am I looking for? We have tons of unique content. Good backlinks. Good design. Good user experience except for some products. Again, what am I looking for? Thanks. non-manual-penalty.png
White Hat / Black Hat SEO | | BobGW0 -
New Domain Name or Keep going - Help not Recovering after Penguin
Hi Moz Friends I wonder if you can help me , a while ago we had a Penguin Penalty and lost our Rankings. After Months of work Disavow and Reconsiderations , Google sent me a message in Webmaster Tools to confirm the Penalty had been uplifted. Since then we havent recovered. I have been working with Bloggers to build relevant safe links, each having a DA of between 10-30. We have developed a Mobile Friendly Website and ios and Android Apps. We have improved Site Speed and moved to a Server within the same Country. We add lots of content and believe we have ticked all the boxes for onpage optimisation. However our DA and PA seems to have dropped slightly after Moz update today. We seem to be jumping in the serps, one day page 4 for "fancy dress" the next day nowhere to be found. I'm not sure what to do next. I'm not expecting to jump back to page 1 for the main keywords but some positive movement would be nice, especially as there are Lower DA Website, not mobile friendly or as fast above us in the serps. What I am looking for I guess is any ideas from you and also what you think about this idea A few people have mentioned that we might stand more of a chance using our domain name example.com instead of example.co.uk. example.com has never been used and is totaly clean (no penaltys ect..) Do we use example.com and move the website and content away from example.co.uk ? if so do we use redirects or would that just pass any hold thats on example.co.uk to the .com version Ideas Welcome Thanks Adam
White Hat / Black Hat SEO | | AMG1000 -
Recovering from Google Penguin/algorithm penalty?
Anyone think recovery is possible? My site has been in Google limbo for the past 8 months to around a year or so. Like a lot of sites we had seo work done a while sgo and had tons of links that Google now looks down on. I worked with an seo company for a few months now and they seem to agree Penguin is the likely culprit, we are on page 8-10 for keywords that we used to be on page 1 for. Our site is informative and has everything in tact. We deleted whatever links possible and some sites are even hard to find contact information for and some sites want money, I paid a few a couple bucks in hopes maybe it could help the process. Anyway we now have around 600 something domains on disavow file we out up in March-April, with around 100 or 200 added recently as well. If need be a new site could be an option as well but will wait and see if the site can improve on Google with a refresh. Anyone think recovery is possible in a situation like this? Thanks
White Hat / Black Hat SEO | | xelaetaks0 -
Changing url to recover from algorythmic penalty
Hello, If I think that a website was hit algorithmically, I would like to buy a new domain name and publish all the content from the first website there. I will take the first site down and this one would be the only one this content. Will Google see that it's the same content than a penalized website posted before and will penalize the new domain name even though it has 0 links pointing to it? Regards.
White Hat / Black Hat SEO | | EndeR-0 -
Penguin 2.1: How to recover?
I know Penguin focuses on links but do you need to personally reach out and try to manually remove the links, or can you simply place the bad links in the disavow tool. I know for manual penalties you must manually reach out and try to remove and use disavow as an absolute last resort. Does the same go for algorithm penalties? Any insight would be helpful.
White Hat / Black Hat SEO | | WebServiceConsulting.com0 -
SERP dropping along with competitors - Google algorithm mix up?
I am hoping someone will have some insight as our recent ranking drop has been driving me crazy trying to figure out what happened. Our site is www.dgrlegal.com. We've been building links by creating quality content and getting others to link to it. We've seen our rankings rise to 3 for a number of keywords. Suddenly around March we saw a pretty drastic drop but only for certain keywords (maybe a Penguin hit?). For example, "new jersey process service" still has us ranked 3rd but "new jersey process server" sees us much lower around 19. I've noticed several competitors have dropped while one has risen so is this negative SEO? Probably not as our backlink profile doesn't seem suspicious but it has me very confused. We've received no warnings or notices from Google. The only thing I see is that our indexed pages went from 13 to 98 in January and have been now steadily increasing to 129, although I thought this would be a positive. Any suggestions or thoughts? I thought maybe things would shake out but it hasn't happened as of yet - we just keep dropping.
White Hat / Black Hat SEO | | amandadgr0 -
Start over or try to recover?
I have a question about a site that was making good money while it was ranking, but no longer gets traffic. This site did 3 things that might have gotten it in trouble: 1. Targeted keywords often showed up twice in the URL. So the url would be something like http://mydomain.com/keyword/keyword-included-in-title/ 2. It got links from low-quality sites, including blog networks like (the now dead) BMR 3. It got lots of links with the same anchor text The content quality is actually pretty good. I don't know if the site got penalized by Panda, Penguin, or perhaps lost rank because of something else. What I can tell you is that the rank loss was gradual - one page at a time starting at the end of March and ending this month. So the question is - in such a case: Is it best to start over using good SEO practices? Or is there a way to recover the sites?
White Hat / Black Hat SEO | | SiteDeveloper1 -
Recovering From Black Hat SEO Tactics
A client recently engaged my service to deliver foundational white hat SEO. Upon site audit, I discovered a tremendous amount of black hat SEO tactics employed by their former SEO company. I'm concerned that the efforts of the old company, including forum spamming, irrelevant backlink development, exploiting code vulnerabilities on BB's and other messy practices, could negatively influence the target site's campaigns for years to come. The site owner handed over hundreds of pages of paperwork from the old company detailing their black hat SEO efforts. The sheer amount of data is insurmountable. I took just one week of reports and tracked back the links to find that 10% of the accounts were banned, 20% tagged as abusive, some of the sites were shut down completely, WOT reports of abusive practices and mentions on BB control programs of blacklisting for the site. My question is simple. How does one mitigate the negative effects of old black hat SEO efforts and move forward with white hat solutions when faced with hundreds of hours of black gunk to clean up. Is there a clean way to eliminate the old efforts without contacting every site administrator and requesting removal of content/profiles? This seems daunting, but my client is a wonderful person who got in over her head, paying for a service that she did not understand. I'd really like to help her succeed. Craig Cook
White Hat / Black Hat SEO | | SEOptPro
http://seoptimization.pro
info@seoptimization.pro0