Staying on top of Google - Edmonton Web
-
Hello Moz folks,
About 2 months ago we launched a brand new site - edmontonweb.ca
I have gotten some amazing advice from the folks here at Moz, and amazingly enough, we are now ranking in the top 2 in our city for keywords like "Edmonton web design."
We are very excited, but the question now, is how do we stay on top?
We are updating our blog on a weekly basis, we are continuing to build inbound links, but how can we do more? I have considered summarizing blog posts in "guest blogs," and linking back to our blog post (so not all the inbound links are directing at the home page). I have considered a more active presence through press releases. Could these strategies be effective?
Do you have any other suggestions on strategies we could utilize to stay on top?
Thanks,Anton TLAUNCH Core Inc.
-
Hello Anton,
The website looks great! It's good that you're ranking good for those keywords.
This appears to be your brand name though. I suppose to want to rank for terms without your brand query in it.I can see you have blog posts. I can't find a page with all of your blog posts though. I can only see the last four blog posts at the bottom of the page. Perhaps you could consider adding a link to a blog hub page.
Staying on top would be achieved by creating awesome content for your blog, having a good social presence and getting a lot of links and social signals. Since you have a nice portfolio and good blog posts these links will appear naturally over time. You can however speed up the process by reaching out to people who could link to you. Think about bloggers and journalists in you area who write articles on web design bureaus or local businesses.
Press releases are rather outdated if i'm not mistaking. I am not sure what you mean about the guest blog posts.
Do you mean summerizing several blog posts into one post and posting that on someone else's blog?
I would not recommend this since the content would no longer be unique. Check out this amazing article on guest blogging right here from Moz.Tips for staying on top - You seem to have good testimonials. Do you have a Google local page? The testimonials could also be inserted here by your clients. You could still place their reviews on your site manually after this.
- When you finish a website for a client encourage them to spread out the word about the new website through the media and make sure the resulting articles have a link or brand mention to you.
- Keep blogging about relevant topics which add value to your users.
- Consider creating content which could easily go viral such as infographics and awesome videos. This could complement your blog posts in a good way.
- Make it easy for users to find you on social media channels. At this moment the buttons in your footer don't actually link to your social media profiles. They seem to just refresh the page.
- Make sure your website doesn't contain crawl-issues by using Google Webmaster Tools
- Validate your HTML. At the moment not all your pages are valid -> W3C validator test
Hope i was of assistance, if you have anymore questions please let me know.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is there any way to report a website that is not complying with webmaster guidelines to Google?
Like how we can "suggest an edit" in Google Business Listings, is there any way to report Google about the webmaster guidelines violation?
Local Website Optimization | | Alagurajeshwaran0 -
How to Get 1st Page Google Rankings for a Local Company?
Hi guys, I'm owning a London removal company - Mega Removals and wants to achieve 1st page rankings on Google UK for keywords like: "removals London", "removal company London", "house removals London" but have no success so far. I need professional advice on how to do it. Should I hire an SEO or should focus on content? I will be very grateful for your help.
Local Website Optimization | | nanton1 -
Google for Jobs: how to deal with third-party sites that appear instead of your own?
We have shared our company's job postings on several third-party websites, including The Muse, as well as putting the job postings on our own website. Our site and The Muse have about the same schema markup except for these differences: The Muse...
Local Website Optimization | | Kevin_P
• Lists Experience Requirements
• Uses HTML in the description with tags and other markup (our website just has plain text)
• Has a Name in JobPosting
• URL is specific to the position (our website's URL just goes to the homepage)
• Has a logo URL for Organization When you type the exact job posting's title into Google, The Muse posting shows up in Google for Jobs--not our website's duplicate copy. The only way to see our website's job posting is to type in the exact job title plus "site:http://www.oursite.com". What is a good approach for getting our website's posting to be the priority in Google for Jobs? Do we need to remove postings from third-party sites? Structure them differently? Do organic factors affect which version of the job posting is shown, and if so, can I assume that our site will face challenges outranking a big third-party site?1 -
How to create sites with powerful individual pages to achieve top results.
How to create sites with powerful individual pages to achieve top results . According to MOZ I need to have powerful individual pages to achieve top results my site has a 0 authority so for this reason I need to focus on powerful pages but how do I know if my pages are powerful or not.
Local Website Optimization | | A.V.S0 -
Need Help - Google has picked up an overseas company with the same name and put it in search on the right
Hi All, Google has picked up a competitors logo from overseas (same name) and input it with the wikipedia excerpt on the right hand side of search. What the heck can I do to get this removed as its a serious legal/brand issue. See URL - http://www.google.com.au/webhp?nord=1&gws_rd=cr&ei=GcMeVuS0CMq-0gSR7Lm4BA#nord=1&q=cfcu Hope someone can help !! Cheers Dave http://www.google.com.au/webhp?nord=1&gws_rd=cr&ei=GcMeVuS0CMq-0gSR7Lm4BA#nord=1&q=cfcu
Local Website Optimization | | CFCU0 -
Our Website is showing on the 11th place on Google Map
Hello, We are a photo studio in New York City, our website is
Local Website Optimization | | YourHollywoodPortrait
and our Google Plus page is http://yourhollywoodportrait.com/ https://plus.google.com/+YourHollywoodPortraitStudioNewYork When doing a search in maps for Boudoir Photography New York City we don't appear in the first 10 results, there is even a studio from New Jersey appearing before us. We have only 5* reviews, we did a bunch of local citations and still we are not in the first page of maps. Would you have any suggestions as to what we are doing wrong or should be doing? Thanks a lot for your help! Michael0 -
Sub-Domain Google Search Nested under main Domain?
Hello, I have a strange issue that I have not come across before:My subdomain is: michigan.dogdaycare.com. Some of the Keyword searches show our subdomain being nested under the main domain for Google searches instead of being indexed individually. Example search term: Dogtopia Bloomfield https://www.google.com/?gws_rd=ssl#q=dogtopia+bloomfield -This will show two subdomain links nested under the main domain Example search term: Dogtopia Birmingham https://www.google.com/?gws_rd=ssl#q=dogtopia+birmingham -This shows the subdomain showing correctly in searches and not nested. Any idea as to how to fix this? Thanks in advance!
Local Website Optimization | | dogtopiamichigan0 -
Google Maps- Get Directions not working properly
Hello All, We have added a "Get directions" for google Maps on our website for each of our depots. It works correctly on the latest version of google maps if we just put in our company name , postcode. However if users are using an older version of google maps, it doesn't work so well ,and brings up a massive list of companies in the same vicinity. If we put in our whole address, it's hit and miss if it finds it okay and brings up a list of companies as well. I have some other companies just use long/latitude but I that isn't so accurate in some cases either especially when the depots are on business parks. I am wondering if others have found this problem and whether its possible to check what version of google maps the user has say on their mobile etc before choosing which code to run ? Any thoughts ? I can't find anything to help us to code this. thanks Peter
Local Website Optimization | | PeteC120