Was changing some keywords worth it?
-
Hi, I recently started with the SEO and all the "magic".
Thanks to moz I analyze/change my keywords in On-Page optimization and follow recommendations in the Crawl Diagnostic. Since then I have a simple (maybe dummie) question.
How can I determine that changing of some keywords was worth it? I was thinking that I could check these three things if they are growing/improving:-
check "url - keyword" rank and grade
-
check number of visits from the organic search history
-
check Page Authority, MozRank, MozTrust in Open Site Explorer
Are these three good metrics? What else?I know it is probably not so easy to answer and it is probably matter of discussion.
Thanks anyway for answers.
D.
-
-
Thanks for the answers, guys!
I got it now...
I guess it is not that simple to answer my question. If it was easy to measure which keywords are "the best" it would be simpler, but (on the other hand) less interestingD.
-
Hi Dusan!
You're definitely on the right track, though I'd make a few adjustments to those metrics. To tell whether changes to your on-page keyword targeting were worth it, I'd suggest focusing on rankings changes and traffic.
While Page Grade will tell you whether a page is compliant with keyword targeting best practices, it won't tell you whether that keyword targeting is positively affecting your rankings or traffic. Page Authority, MozRank, and MozTrust are link metrics, and don't consider any on-page or keyword targeting factors, so they really won't do anything to show the effects of your on-page optimization.
Does that help?
-
Hi Dusan
I believe your proposed metrics are the adequate.
Anyway I must tell you that I do not use only moz which I love... I use lots of Google Analytics, and probably you will also love to see how your metrics are changing day after day, and I´ll tell you why.
It is not only a matter of visits, you also need to know if those visits "convert" as they navigate a certain amount of time, a certain amount of pages... or in the best case, bought, or at least subscribed for a newsletter...
It is a combination of kw search volume, relevance, serp position, number of visits, and returns which bring profitable results on this virtuous equation.
I hope I have given at least a glimpse of how I look for results when selecting kw strategies.
Cheers from southern Spain.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved How do I change locations for my campaing?
Hi all 🙂 I've created a campaign and entered locations - but I'd like to change the locations. How or where do I do this? I can't find the answer on Moz. Thank you! Karen
Getting Started | | karen_e1 -
How do I see how keywords on our website have improved in rank or declined in rank?
I am wanting to view organic keywords to see how our position has changed up or down.
Getting Started | | rketter0 -
Incorrect URL showing for my tracked keyword
I am tracking my keywords in Moz Pro under rankings. The URL that shows on the Tracked Keywords Overview page is not the URL i am optimising for my keyword. How do I change this? Can I change the URL linked to my tracked keyword?
Getting Started | | Discovery_SA0 -
Adding keywords to landing pages
Hey Forum, I have a quick question. So I have added in my keywords to track etc and want to then add the keywords to a specific landing page how do i do that? Is it manage and track and add the keywords and URL there then they appear on the landing pages? Thank you,
Getting Started | | TAT1001 -
Keyword Difficulty Tool export feature
I am anticipating, say, three main categories of searches for one site (let's say, keywords pertaining to first aid, doctor treatment and emergency room treatment. I have gotten the keyword difficulty data for 20 keywords in a category first aid, and have exported the csv. Now I list 20 different keywords related to doctor treatment. The results come mushed into the first aid report, but I want to export them separately. I figure I can delete all of the entries from the first report and start a new search, but I can't even find a way to remove them from the list. Is there a way to create separate reports to export based on a new set of keywords? Thanks!
Getting Started | | lauriefree0 -
MOZ for initial keyword research?
Can I use MOZ for initial keyword research? Can't create an AdWords campaign (no website yet to register) to get use of Google's Keyword Planner & my subscription to Wordtracker is showing me too many unrelated keywords... Peter
Getting Started | | nodiffrei0 -
How to add bulk keywords to keyword rankings
I have added hundreds of keywords to "Add and Manage Keywords" how do I get those over to Keyword rankings? Its showing 5 that I manually added. Do I need to manually add them one at a time? That seems a bit crazy. Is there no way to import them over from add and manage?
Getting Started | | Sika220 -
How does MOZ assign a keyword to a page in the On Page Grades by Keyword Ranking
I'm in the beta analytics tool. In the On Page Optimization > On Page Grades by Keyword section, there is a Keyword column with a keyword assigned to each URL on my site. http://analytics.moz.com/search/on-page/572409.326269 How is the keyword that is shown here decieed upon? Is it simply based on a guess of the "best keyword" for each page based on kwp density and other factors? Can I map a new keyword to each page? or at least to my top ten most important pages? I see I can check the grade for any keyword on any page here: http://analytics.moz.com/search/manage-page-grades/572409.326269. I want to map my top ten pages to ten keywords - can I save these changes in the system so I don't have to manually check a keyword/url match each time? Shaun
Getting Started | | nuash0