Was changing some keywords worth it?
-
Hi, I recently started with the SEO and all the "magic".
Thanks to moz I analyze/change my keywords in On-Page optimization and follow recommendations in the Crawl Diagnostic. Since then I have a simple (maybe dummie) question.
How can I determine that changing of some keywords was worth it? I was thinking that I could check these three things if they are growing/improving:-
check "url - keyword" rank and grade
-
check number of visits from the organic search history
-
check Page Authority, MozRank, MozTrust in Open Site Explorer
Are these three good metrics? What else?I know it is probably not so easy to answer and it is probably matter of discussion.
Thanks anyway for answers.
D.
-
-
Thanks for the answers, guys!
I got it now...
I guess it is not that simple to answer my question. If it was easy to measure which keywords are "the best" it would be simpler, but (on the other hand) less interestingD.
-
Hi Dusan!
You're definitely on the right track, though I'd make a few adjustments to those metrics. To tell whether changes to your on-page keyword targeting were worth it, I'd suggest focusing on rankings changes and traffic.
While Page Grade will tell you whether a page is compliant with keyword targeting best practices, it won't tell you whether that keyword targeting is positively affecting your rankings or traffic. Page Authority, MozRank, and MozTrust are link metrics, and don't consider any on-page or keyword targeting factors, so they really won't do anything to show the effects of your on-page optimization.
Does that help?
-
Hi Dusan
I believe your proposed metrics are the adequate.
Anyway I must tell you that I do not use only moz which I love... I use lots of Google Analytics, and probably you will also love to see how your metrics are changing day after day, and I´ll tell you why.
It is not only a matter of visits, you also need to know if those visits "convert" as they navigate a certain amount of time, a certain amount of pages... or in the best case, bought, or at least subscribed for a newsletter...
It is a combination of kw search volume, relevance, serp position, number of visits, and returns which bring profitable results on this virtuous equation.
I hope I have given at least a glimpse of how I look for results when selecting kw strategies.
Cheers from southern Spain.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to show the KD in "All Keyword Suggestions"
Hi Moz team, I wanna show KD as a column on the "All Keyword Suggestions" page. So I do not need to research every keyword that I want to focus on. Is there any way do this? Thanks, Bruce
Getting Started | | Bruce.L0 -
Huge fluctuation reported by GSC for US Desktop for one keyword
Hi, I'm seeing a huge rank fluctuation reported by GSC (all rank trackers reported stable rank) for one of our pages, one particular keyword, in one particular country (US), and only Desktop (not Mobile). Is anyone else encountering a similar case? More details: huge rank fluctuation reported by GSC in the US, stable in other countries (since Oct 7th) all rank tracking service reported stable top rank in US cities (as well as our own friend's testing across the country) only happen to 1 keyword and its close variation (other keywords that the page also ranks for are quite stable) only observed fluctuation for Desktop, while Mobile is stable in those low-ranked days, the average CTR is only slightly lower than normal days Does anyone have any idea what could this be? Should I trust GSC's fluctuation or the rank tracking service's stable top rank? 0ee0a6cdd6cfc194e670ba5628d04e3d7c8253a35fdbf33291018aa4f528fd1e.png
Getting Started | | sandiego-seo0 -
Can I access old data/keyword research if I cancel my Moz Pro account?
I'm currently on the free month trial period for Moz Pro and I will probably cancel the account before the free period ends, but if I want to renew my subscription later, what happens to all the previous data? And does all the keyword research I've done disappear when I cancel it, or is it restored when I renew the subscription? Any insight is helpful! Thank you!
Getting Started | | TeamOneRep0 -
Update the keywords entered for a campaign
I've created a campaign, and realized I left keywords off the list that I want to add. I can't figure out how to get back to the list of keywords I entered to update it.
Getting Started | | troy.brophy0 -
How can I find out what is the list of keywords I currently use in my website?
How can I find out what is the list of keywords I currently use in my website? In other words I want to know my current state of keywords
Getting Started | | Rosalia.Perez0 -
Fastest way to set up Moz to produce a list of easy-to-rank for keyword opps
I've used Hubspot's keyword tool previous to MOZ, and I know that they import data generated from MOZ into their tool... but I find it a much more convoluted process using Moz's more robust system. ALL I want is to dump in a long list of keyword possibilities, then see where we can easily rank for these terms, especially against our local competitors. How do I set this up???? It's not as self-explanitory as Hubspot! Thanks!!!
Getting Started | | uptongirl340 -
Competitor Rank: DA Tracking Available but Keyword Ranking Not Tracked?
I'm tracking a competitor who is very active and also very successful in terms of DA (via MOZ.) However, their domain shows up as "Not in Top 50" for every keyword ranking I track. I've verified via manual tracking of natural results (even with a proxy) that they are competitive with my rankings. It stands to reason that MOZ can track the domain because of the ability to monitor DA successfully. Is there any reason keyword rankings would be "cloaked" or unavailable to the MOZ algorithm when DA metrics are available?
Getting Started | | benjesse0