How to find keywords in super-small niche?

[jjtech]

hi

I try to find good keywords to rank a “dog day care” site for and can't seem to find anything that makes sense.

This is a company that sells franchises of their service – dog day care. So there is a “mother site” where they advertise service in general and try to sell franchises.

If you go “pet franchise”; “pet franchises”; “dog day care franchise” etc – you get virtually zero traffic keywords.

On the other hand if I use “doggy day care” it will bring mostly people who are looking for a place to leave their dog for a day. Doesn't make sense either way.

Same goes for local sites. If you look at “doggy day care location” it brings next to nothing. Using “doggy day care” without specific location doesn't make sense either, as certain location applies only to people living in say 50 mile radius.

I would really appreciate any ideas how to approach this. How to promote small “dog day care” franchising company?

And how to promote particular locations?

Thank you in advance,

JJ

[Vizergy]

I agree that keyword rankings just aren't all that important in the scheme of things.  However - if that is what they care about at least that part of your job will be very easy.  They will rank - of this there is no doubt.

You are more than welcome for the suggestions - I hope it works out for you (and your client).

Cheers

[jjtech]

@Federico Einhorn @DennisSeymour I will try this tool on weekend. I'm using google keyword planner, moz tools, market samurai and other methods. I know semrush as well. The problem is that there seems to be a very limited number of searches for this niche keywords, regardless which tool you use. @ Billy Jefferson Yes, that was exactly my suggestion. It's comforting to see that someone actually confirms it. The problem is that they seem to be obsessed with “keyword rankings” which in this case is secondary in my opinion. I want to target “dog blogs” in certain areas and use FB advertising to target people who have/like dogs and live in areas of our interest. Suggestion about “kennels” and especially partnering with local hotels was something I haven't thought about before. Thank you for your help Regards, JJ

[Vizergy]

You might consider going a bit more broad with terms like "franchise opportunities" etc.... I believe that your more long tail terms are going to be so niche that although they will drive more relevant traffic, they aren't going to drive much of it at all but pairing these with more broad (yet still relevant terms) should at least get the ball rolling.

Something like this is probably going to do better with more direct advertising as well - ads on pet specific websites, veterinarian websites and maybe some start up type or entrepreneur blogs...

These super niche sites can be far more difficult to drive relevant traffic to than websites in super competitive markets but you can do it.  It will take some out-of-the-box thinking

For the local sites I would concentrate more on 'kennel' terms than 'day care' terms but again - ads on local vet websites etc... would be your best bet - even partnering with local hotels that don't allow pets and get them to advertise the kennel on their hotel websites would probably be a great idea.

Good luck.

[DennisSeymour]

Ubersuggest and Keyword Researcher can help with getting keywords from Google instant. You could try Adwords and see there. You could try to find competitors as well, and use Semrush.

[FedeEinhorn]

Have you tried Ubersuggest? http://ubersuggest.org/