Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Does an subdomain hosted offsite provide SEO value
-
We have a job board hosted through an applicant processing system which we've setup as a subdomain (jobs.ourcompany.com), most of the assets are hosted on our primary domain (ourcompany.com). My question is does having it hosted offsite provide any value? Do we get credit for that content being shared and distributed on the web or does the applicant processing system?
As I see it the options are (correct me if I'm wrong):
-
Host the job listings on our primary domain (ourcompany.com/jobs) and have it point to the application on the subdomain. Advertise the job listings pointing to the primary domain on the paid sites. The free job listing sites will automatically point to the sub-domain because the applicant processing system automatically submits them.
-
Host the job listings entirely on the sub-domain applicant tracking system and link to it from our primary site navigation. Advertise the job listings to the sub-domain so that both free and paid point to the same place.
Obviously the second one would be much easier just not sure on the technical side of our website getting credit by search engines as the one who has produced the content.
-
-
Thanks Michael for the response.
The primary reasoning we were thinking of using the subdomain is technical in that the applicant processing software only allows us to use a subdomain to display our job. They effectively host the job board on their servers and we setup a cname (jobs.ourcompany.com points to ourcompany.jobapplicantsoftware.com). With the content hosted there is sounds like they get the credit or does our subdomain?
My other idea is setting up a canonical tag for the pages hosted on jobs.ourcompany.com to point to ourcompany.com/jobs. I could create two copies of the same content so the users wouldn't know the difference. Wonder if that would work?
-
Agree with Lesley - a sub-domain is a separate site and equal effort will have to go into optimizing and ranking both sites.
In reality although Google treats the sites as separate the subdomain aspect gives it away, along with a whois lookup - the link value isn't going to massive at all to leverage from. In other words I would only use the sub-domain for a strong business purpose or for technical reasons, not as a mechanism to gain anything SEO wise. A stronger, well structured and growing central domain will always win.
I think I understand your process and reference to "paid", but even so that word always makes me feel a bit nervous. So as a side note make sure you no-follow anything that can be "construed" as paid for.
-
From my own experience blog.site.com and site.com are treated as two different sites. So you might be getting some link juice from your job section pointing to your site, but you are not getting as much equity as you would if the site was in a sub directory and not a sub domain.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Subdomain or subfolder?
Hello, We are working on a new site. The idea of the site is to have an ecommerce shop, but the homepage will be a content page, basically a blog page.
Technical SEO | | pinder325
My developer wants to have the blog (home) page on a subdomain, so blog.example.com, because it will be easier to make a nice content page this way, and the the rest of the site will just be on the root domain (example.com). I'm just worried that this will be bad for our SEO efforts. I've always thought it was better to use a sub folder rather than a subdomain. If we get links to the content on the subdomain, will the link juice flow to the shop, on the root domain? What are your thoughts?0 -
Impact of Medium blog hosted on my subdomain
I am using the Medium blogging platform to blog, but it is pointed to my site and appears at blog.mysite.com. Since the content is hosted on Medium and pointed to my subdomain via an A Record / CNAME / etc... 1. Will my domain get credit for backlinks to the blog content? 2. If Medium changes in the future and no longer points to my subdomain, will I lose all of the backlinks I've built up?
Technical SEO | | davidevans_seo0 -
Are subdomains a good seo strategy for a multistore e-commerce?
Hi there I'm wondering what is the best strategy to work with multi-stores on magento: to use or not to use subdomains? Suppose we have the www.website.com and we configure it to use multistore. The url base will not have the store id on it so it will not be like www.website.com/store1 and www.website.com/store2. It will simply rely on the user session so if we have two categories for each store it will acces using: www.website.com/category1 (for store 1) www.website.com/category2 (for store 2) The homepage will allways be set on www.website.com so we should have a single page for several "home pages" (depending on the user session / store he is accessing). I guess this is not a good option if we want to rank for different keywords (for each store). So I was wondering if it is a good solution to set: store1.website.com store2.website.com This way we have 2 "home pages" each one able to rank. Does it make sense? Is it good or bad for seo? Another option I was considering was: www.website.com (for store 1) store2.website.com (for store 2) store3.website.com (for store 3) www.website.com/blog (for blog) Can this work? Good or bad for seo? best regards
Technical SEO | | qgairsoft0 -
Robots.txt on subdomains
Hi guys! I keep reading conflicting information on this and it's left me a little unsure. Am I right in thinking that a website with a subdomain of shop.sitetitle.com will share the same robots.txt file as the root domain?
Technical SEO | | Whittie0 -
SEO value of InDesign pages?
Hi there, my company is exploring creating an online magazine built with Adobe's InDesign toolset. If we proceeded with this, could we make these pages "as spiderable" as normal html/css webpages? Or are we limited to them being less spiderable, or not at all spiderable?
Technical SEO | | TheaterMania1 -
"Fourth-level" subdomains. Any negative impact compared with regular "third-level" subdomains?
Hey moz New client has a site that uses: subdomains ("third-level" stuff like location.business.com) and; "fourth-level" subdomains (location.parent.business.com) Are these fourth-level addresses at risk of being treated differently than the other subdomains? Screaming Frog, for example, doesn't return these fourth-level addresses when doing a crawl for business.com except in the External tab. But maybe I'm just configuring the crawls incorrectly. These addresses rank, but I'm worried that we're losing some link juice along the way. Any thoughts would be appreciated!
Technical SEO | | jamesm5i0 -
Blogs are best when hosted on domain, subdomain, or...?
I’ve heard the it is a best practice to host your blog within your site. I’ve also heard it’s best to put it on a subdomain. What do you believe is the best home for your blog and why?
Technical SEO | | vernonmack0 -
Exact match subdomains
Hi, I have seen significant SEO benefits from owning exact match domains and was wondering whether exact match subdomains hold the same (or some) of these benefits? eg. halloweencostumes.co.uk vs. halloween [dot] costumes.co.uk Many thanks.
Technical SEO | | martyc0